Barbara Brodard
Senior Digital Marketing Specialist at Simpego Versicherungen AG- Claim this Profile
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Experience
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Senior Digital Marketing Specialist
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Apr 2021 - 2 years 9 months
Zürich, Schweiz
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Baloise Insurance
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Belgium
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Insurance
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200 - 300 Employee
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Head of SEA
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May 2019 - Mar 2021
Responsible for all search engine advertising activities (SEA) of the Baloise Insurance group.
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Digital & e-Commerce Manager
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Jan 2018 - Apr 2019
Basel und Umgebung, Schweiz Digital & e-Commerce Manager for baloise.ch
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Online Sales Specialist
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Jan 2011 - Dec 2017
Basel Developing and establishing the brand baloisedirect.ch to become a successful, growth orientated and informative sales platform, translated into four languages. Development of the annual sales strategy, as well as handling the online marketing, including realisation, control and optimising of the activity in SEA (Google Adwords and Bing). Responsible for the marketing budget, defining KPI’s and analyse- operating figures. Continuing sales funnels and lead management… Show more Developing and establishing the brand baloisedirect.ch to become a successful, growth orientated and informative sales platform, translated into four languages. Development of the annual sales strategy, as well as handling the online marketing, including realisation, control and optimising of the activity in SEA (Google Adwords and Bing). Responsible for the marketing budget, defining KPI’s and analyse- operating figures. Continuing sales funnels and lead management improvements. Developing a newsletter strategy for new and established customers, including execution, analysis and optimization.
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Project Leader New Media
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Jun 2010 - Dec 2010
Responsible for the updating and optimising of the presence online, including re-launch and re-design of the existing web page, the migration of two single websites and introducing CMS (Typo3). Close collaboration with design and web agency, establishing and implementing an online marketing and social media strategy, including search engine optimization, defining the operating figures and developing analysis and control instruments.
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Kyte
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India
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Marketing Services
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1 - 100 Employee
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Business Development Manager Europe
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Aug 2007 - May 2010
San Francisco Bay und Umgebung Shared responsibility for the business development in Europe. Independent handling of international customer and partner projects on all levels, including contract negotiations, up-selling, technical enquiries, new customer acquisition and conceptional customer support regarding online, mobile and social media. Developing and leading the customer support department. Kyte is the online and mobile video platform for media and entertainment. The Kyte Platform combines the… Show more Shared responsibility for the business development in Europe. Independent handling of international customer and partner projects on all levels, including contract negotiations, up-selling, technical enquiries, new customer acquisition and conceptional customer support regarding online, mobile and social media. Developing and leading the customer support department. Kyte is the online and mobile video platform for media and entertainment. The Kyte Platform combines the real-time, interactive and community building capabilities of the social web with the analytics, control, and monetization features of professional video platforms, enabling companies to converge online and mobile audiences, build community, and monetize. Show less
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Project Assistant
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Nov 2006 - Aug 2007
project analysis, agreements and contracts, clarify legal issues, active project management at several internet start-ups at home and abroad, interim Assistant to the management of StudiVZ in Berlin
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GenevaLogic
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Software Development
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1 - 100 Employee
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Executive Assistant
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Nov 2006 - Jul 2007
CEO assistant dealing with budget control, correspondence, contracts and preparation and logging of meetings of the governing board. Active contribution with internet startup projects national and abroad, interim management assistant for StudiVZ in Berlin.
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studiVZ Ltd.
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United Kingdom
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Musicians
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Management Assistant a.i.
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Nov 2006 - Apr 2007
Berlin und Umgebung, Deutschland interim management assistant
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Management Trainee in Marketing & Sales
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Feb 2006 - Mar 2006
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Education
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Berufsbildungsverband der Versicherungswirtschaft
VBV, Versicherungsvermittlerin -
Institute of Strategy and Competitiveness Harvard Business School
Microeconomics of Competitiveness Course (MOC) -
University of Applied Sciences Northwestern Switzerland
Dipl.Betriebsökonomin FH, International Business -
Ajou University
International Management