Experience

Milieu Insight

• Singapore
• Market Research
• 1 - 100 Employee

• Senior Business Development Manager

  • Jun 2022 - Present

  Milieu Insight is a fullstack web platform that makes it super quick, easy and cost-effective for brands/ organisations to get quality market insights, while having the backing of a strong in-house research team to support you on these projects. Drop me a message if you are keen to chat! Milieu Insight is a fullstack web platform that makes it super quick, easy and cost-effective for brands/ organisations to get quality market insights, while having the backing of a strong in-house research team to support you on these projects. Drop me a message if you are keen to chat!



Consulting Group - Asia Insight Pte. Ltd.

• Associate Research Manager

  • Apr 2018 - Mar 2019

  KEY ACHIEVEMENTS • Part of team that brought in >US$0.8 mil in sales (2018), with track record of repeat clients and positive testimonials• Pioneered analysis framework for Eye-Tracker tool, as well as use of infographics in reporting for easy data visualization • Co-authored ESOMAR paper: Recall or re-enact? Discovering the true online path to purchase in China, which was presented during APAC ESOMAR 2016 ConferenceRESPONSIBILITIES• End-to-end market research consultation: Developed proposals and presented to clients, managed project profitability, key client liaison in projects, designed qualitative and quantitative research, managed fieldwork, carried out analysis, reporting and presentation• Managed projects across product life cycle: Branding/landscaping, customer experience, performance tracking and innovation• Qualitative moderation: Conducted >100 sessions of focus group discussions, ethnography, in-depth discussions and online communities• Key focus on Singapore and APAC markets: Clients from MNCs like Hewlett Packard, Epson, Sony, Volkswagen, as well as the Singapore Public sector• Oversaw company's internship programme: Ensured well-rounded internship experience through holistic experiential learning and mentoring undergraduates. Also mentored junior consultants Show less

• Senior Research Consultant

  • Feb 2017 - Mar 2018

• Research Consultant

  • Apr 2015 - Jan 2017



Epiphany Education LLP.

• Business Partner and Digital Marketing Lead

  • Feb 2012 - Jul 2014

  • Strategic Planning – Involved in planning and strategic development of the company with the core management team. • Digital Marketing – Strategised digital marketing plan and managed company social media accounts. • PR and Communications – Established thought leadership in learning industry through managing company blog, writing and sharing articles, engaging guest bloggers and partaking in discussions with professionals on social media. • Product Development – Analysed market trends of eLearning in the education and corporate sector through focus groups, questionnaires and case studies. Conceptualised feature and UI/UX development of a web-based mobile learning platform for organisations. • Creative Content Production – Produced animation and film videos, slide decks and graphics for use as marketing collaterals. • Training and Mentoring – Conducted social entrepreneurship workshops in primary and secondary schools. Show less



The Learning Lab

• Consumer Services
• 1 - 100 Employee

• Intern, Teaching

  • Nov 2010 - Feb 2011

  • Tutoring Primary Curriculum – Provide tutoring and guidance to primary school students in English and Math. Experience with small classes (around 10). • Tutoring Primary Curriculum – Provide tutoring and guidance to primary school students in English and Math. Experience with small classes (around 10).



Nestlé

• Switzerland
• Food and Beverage Services
• 700 & Above Employee

• Student Researcher

  • Jun 2010 - Aug 2010

  • Assessing Market Potential – Analysed trends in the instant beverage industry to assess market viability of PPP (Popular Positioned Products) in Singapore. Conducted qualitative and quantitative research through interviews and questionnaires with low-income families and the foreign worker community. Translated data, findings and recommendations into a report. • Assessing Market Potential – Analysed trends in the instant beverage industry to assess market viability of PPP (Popular Positioned Products) in Singapore. Conducted qualitative and quantitative research through interviews and questionnaires with low-income families and the foreign worker community. Translated data, findings and recommendations into a report.



Byrraju Foundation

• India
• Non-profit Organizations
• 1 - 100 Employee

• Intern, Education Research

  • May 2009 - Jul 2009

  • Programme Development – Planned the framework for an academic skill development program for the Foundation’s adopted village schools. Conducted field studies in a village in Andhra Pradesh. • Programme Development – Planned the framework for an academic skill development program for the Foundation’s adopted village schools. Conducted field studies in a village in Andhra Pradesh.



Singapore Management University

• Singapore
• Higher Education
• 700 & Above Employee

• Research Assistant

  • 2009 - 2009

  Conducting fieldwork and data cleaning for Prof. Angela Leung Conducting fieldwork and data cleaning for Prof. Angela Leung



YMCA

• 700 & Above Employee

• Community Service Programmes

  • Jun 2008 - Aug 2008

  • Planning and Liaison – Organised lifestyle activities for beneficiaries. Engaged multiple stakeholders such as beneficiaries, volunteers, corporate sponsors and companies. • Volunteer Management – Managed teams of volunteers and beneficiaries during activities. Conducted briefing and reflection sessions for volunteers. • Planning and Liaison – Organised lifestyle activities for beneficiaries. Engaged multiple stakeholders such as beneficiaries, volunteers, corporate sponsors and companies. • Volunteer Management – Managed teams of volunteers and beneficiaries during activities. Conducted briefing and reflection sessions for volunteers.



Ministry of Education of Singapore

• Singapore
• Education Administration Programs
• 700 & Above Employee

• Relief Teacher

  • Mar 2007 - Jul 2007

  • Experience with Primary School Curriculum – Taught P3 - P6 in Math and English. • Classroom Management – Experience with big classes (around 30). • Experience with Primary School Curriculum – Taught P3 - P6 in Math and English. • Classroom Management – Experience with big classes (around 30).