Experience

Ogilvy Canada

• Canada
• Advertising Services
• 1 - 100 Employee

• Directrice Générale, Clients et Opérations Québec

  • Feb 2022 - Present

• Vice-President, Client services

  • May 2021 - Mar 2022

  Montreal, Quebec, Canada

• Senior Group Account Director, Engagement and Loyalty

  • Sep 2020 - May 2021

  Montréal, Québec, Canada



Cossette

• Canada
• Advertising Services
• 700 & Above Employee

• Business lead

  • Aug 2017 - Sep 2020

  Montréal, Québec, Canada Responsible for the portfolio of clients with strong digital ambitions, and in charge of the multidisciplinary team (25+) dedicated to meeting these ambitions. Mandates in digital strategy, customer relationship management, customer experience, digital ecosystems, technology, consumer acquisition and retention, data strategy, new brand identity, outreach, etc. - Contribute to clients' success by providing services and solutions that are relevant to their business strategy. -… Show more Responsible for the portfolio of clients with strong digital ambitions, and in charge of the multidisciplinary team (25+) dedicated to meeting these ambitions. Mandates in digital strategy, customer relationship management, customer experience, digital ecosystems, technology, consumer acquisition and retention, data strategy, new brand identity, outreach, etc. - Contribute to clients' success by providing services and solutions that are relevant to their business strategy. - Build a trusting relationship with the group's clients (VPs and directors) - Manage the multidisciplinary team (strategy, design, media, performance, development, etc.) and ensure the quality of the deliverables. - Ensure good collaboration with key stakeholders and the various departments of the agency - Ensure the financial management of the group: build the business case, define the team structure, monitor KPIs, ensure the performance and profitability of the activities. - Business growth: organic and external development (identification and qualification of opportunities, management of tenders / pitches) - Contribute to the agency's digital transformation Main clients: Head of the Montreal office for TELUS (20 people), McCarthy, Alloprof, Grupo Bimbo, Deschênes Group, DrClown Foundation, Just for Laughs, Just for Laughs

• Practice lead, digital product management

  • Aug 2017 - Sep 2020

  Montréal, Québec, Canada Head of the digital product management team, composed of 9 directors and digital product owners in charge of all technological, digital and CRM mandates. - Attract, integrate and develop talent on an ongoing basis (hiring, coaching, etc.) - Build and mobilize the team in a matrix organization context, ensure that POs are attracted to mandates that correspond to their strengths and interests. - Define and implement best practices and tools for digital product management to ensure… Show more Head of the digital product management team, composed of 9 directors and digital product owners in charge of all technological, digital and CRM mandates. - Attract, integrate and develop talent on an ongoing basis (hiring, coaching, etc.) - Build and mobilize the team in a matrix organization context, ensure that POs are attracted to mandates that correspond to their strengths and interests. - Define and implement best practices and tools for digital product management to ensure a high level of quality and efficiency - Ensuring the quality of work of team members by supervising key deliverables in a matrix organization context - Manage performance (performance appraisals, salary reviews, development plans, etc.). - Contribute to the agency's digital transformation by building a strong digital division, integrated with other Cossette expertise - Contribue to the agency's transformation towards adopting Agile roles and practices - Representing the expertise and members of the team to the various key internal stakeholders; contributing to their visibility and acting as a liaison between the various departments. - Represent digital expertise in business development and the implementation of contractual agreements with clients (participate in calls for tenders / pitches, write service proposals, service contracts, maintenance and service agreements, etc.). Clients from various industries: Tourisme Montréal, Alloprof, L'Alliance Touristique du Québec, Destination Canada, McKesson, Naître et Grandir, General Motors, among others.

• Group account director

  • May 2016 - Aug 2017

  Montréal, Québec, Canada Main responsibilities: - Understand clients' business objectives, the market, competition, users in order to define a strategic orientation. - Leading multidisciplinary teams in the design and implementation of proposed solutions - Build a trusting relationship with the group's customers (VPs and directors) - Manage all financial aspects / KPIs of the group (business cases, revenues, expenses, profit margin, etc.). - Develop strong relationships with the agency's key… Show more Main responsibilities: - Understand clients' business objectives, the market, competition, users in order to define a strategic orientation. - Leading multidisciplinary teams in the design and implementation of proposed solutions - Build a trusting relationship with the group's customers (VPs and directors) - Manage all financial aspects / KPIs of the group (business cases, revenues, expenses, profit margin, etc.). - Develop strong relationships with the agency's key stakeholders - Hire, coach and develop the talents of the group (directors and project managers) - Participate in business development with existing clients Technology mandates, digital and relationship marketing (CRM), brand and acquisition campaigns for major clients such as Aeroplan and VIA Rail.

• Account Director (Digital and CRM)

  • Mar 2011 - May 2016

  Montréal, Québec, Canada Responsible for teams focused on delivering technology, digital marketing and relationship management (CRM) mandates for large-scale clients in a variety of industries such as Aeroplan, VIA Rail, L'Oréal, Groupe Germain and the SAQ.

• Project Manager (Digital and CRM)

  • Jan 2009 - Mar 2011

  Montréal, Québec, Canada Management of a portfolio of technology, digital marketing and relationship marketing (CRM) projects for major clients such as VIA Rail, L'Oréal, Transat, as well as Groupe Germain, Hydro-Québec and the Ministère du Tourisme du Québec. Variety of mandates: loyalty technology platforms, acquisition strategies, websites, CMS implementation, Intranet, etc.



Komunik

• Advertising Services
• 1 - 100 Employee

• Project Manager (Digital and CRM)

  • 2007 - 2009

  Montréal, Canada Management of a portfolio of digital and relationship marketing projects for major clients such as Fido, Aliant, Research In Motion and Cirque du Soleil - Development and deployment of CRM marketing campaigns (including defining segmentation and personalization criteria, supervising HTML development, testing) - Campaign performance analysis - Strategic recommendations to optimize future similar initiatives as well as overall contact strategy - Training of ‘self-serve’ clients… Show more Management of a portfolio of digital and relationship marketing projects for major clients such as Fido, Aliant, Research In Motion and Cirque du Soleil - Development and deployment of CRM marketing campaigns (including defining segmentation and personalization criteria, supervising HTML development, testing) - Campaign performance analysis - Strategic recommendations to optimize future similar initiatives as well as overall contact strategy - Training of ‘self-serve’ clients to use the proprietary CRM platform - Providing internal R&D team with suggestions to improve the proprietary CRM platform Show less



HRW consulting

• Germany
• Software Development

• Project Manager

  • 2004 - 2006

  Sarrebruck, Sarre, Allemagne Responsible for managing the development of a proprietary software.