Athan Cruz

Business Development Manager at TallRock Capital
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Location
Singapore, SG
Languages
  • English Native or bilingual proficiency
  • Spanish -

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5.0

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Andrew Lunn

Having worked closely with Athan for around 1 year I developed a strong understanding of his approach to business. He played a large role in launching the SW London market for LivingSocial. His understanding of the market and key contacts was excellent as was his capability to network effectively to leverage those relationships. Athan’s energy and enthusiasm is very high and his tenacious approach saw him close deals effectively, some of which were the largest revenue generating deals in the market. I enjoyed working with Athan, he’s a good team player and he will perform well in his next challenging role.

Cj Swaby

Athan listened to our Wellness companies needs, and made sure that an appropriate deal structure was created that enabled a win-win situation. He helped us to generate hundreds of new leads and a few thousand pounds for our business. He did this effortlessly and seamlessly. He was by far the person I had the best customer experience with when dealing with living social. I would use Athan's services again, and highly recommend him.

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Credentials

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Experience

    • Singapore
    • Financial Services
    • 1 - 100 Employee
    • Business Development Manager
      • Feb 2022 - Present
    • Malaysia
    • Food and Beverage Services
    • 1 - 100 Employee
    • Country Representative (Cambodia)
      • Jul 2016 - Feb 2022

      Malala Coffee Information; http://malalacoffee.com The most ethical coffee brand in the world, giving 70% of profits back to disaster relief, education, conservation and micro-finance. No other company that we know of comes even close to donating the percentage of profits that Malala does. Our coffee is from our hard-working farmers who produce the delicious beans. If you are sipping on our coffee right now, that means you are enjoying a tasty cup of coffee, and also… Show more Malala Coffee Information; http://malalacoffee.com The most ethical coffee brand in the world, giving 70% of profits back to disaster relief, education, conservation and micro-finance. No other company that we know of comes even close to donating the percentage of profits that Malala does. Our coffee is from our hard-working farmers who produce the delicious beans. If you are sipping on our coffee right now, that means you are enjoying a tasty cup of coffee, and also helping thousands of lives to improve. To us, that means the world. We believe in teamwork, and it’s finally time to make things right. At the same time, we will provide fine exotic coffee products while giving our farmers the fair wages they work so hard for. This is what Peter Shankman said about us (Founder of HARO and ShankMinds Business Masterminds, best-selling author, and marketing and customer service futurist), “You know how Jimmie Dimmick from Pulp Fiction talks about buying his coffee because he wants to actually enjoy the taste? That’s how I think about Malala Coffee. I’m an advisor to Ryan and the team at Malala because not only is it some of the best coffee I’ve ever tasted, but I believe the world needs to experience how good it is, as well. Ryan is a natural entrepreneur, and I’m thrilled to be on this journey with him.” Rather than charity, we are massive believers in giving people the opportunity to help change their lives, the lives of others, and the world around them. It is quite simple really. We want to create a social capital-based business that proves, on a large scale, that social capital-based businesses should be the dominant business model in the world. Furthermore, as coffee is the second-highest traded commodity in the world and so many coffee farmers are poor and so many of us drink coffee, we are launching a coffee brand to compete with the big corporations like Starbucks and Nescafe, etc. Show less Malala Coffee Information; http://malalacoffee.com The most ethical coffee brand in the world, giving 70% of profits back to disaster relief, education, conservation and micro-finance. No other company that we know of comes even close to donating the percentage of profits that Malala does. Our coffee is from our hard-working farmers who produce the delicious beans. If you are sipping on our coffee right now, that means you are enjoying a tasty cup of coffee, and also… Show more Malala Coffee Information; http://malalacoffee.com The most ethical coffee brand in the world, giving 70% of profits back to disaster relief, education, conservation and micro-finance. No other company that we know of comes even close to donating the percentage of profits that Malala does. Our coffee is from our hard-working farmers who produce the delicious beans. If you are sipping on our coffee right now, that means you are enjoying a tasty cup of coffee, and also helping thousands of lives to improve. To us, that means the world. We believe in teamwork, and it’s finally time to make things right. At the same time, we will provide fine exotic coffee products while giving our farmers the fair wages they work so hard for. This is what Peter Shankman said about us (Founder of HARO and ShankMinds Business Masterminds, best-selling author, and marketing and customer service futurist), “You know how Jimmie Dimmick from Pulp Fiction talks about buying his coffee because he wants to actually enjoy the taste? That’s how I think about Malala Coffee. I’m an advisor to Ryan and the team at Malala because not only is it some of the best coffee I’ve ever tasted, but I believe the world needs to experience how good it is, as well. Ryan is a natural entrepreneur, and I’m thrilled to be on this journey with him.” Rather than charity, we are massive believers in giving people the opportunity to help change their lives, the lives of others, and the world around them. It is quite simple really. We want to create a social capital-based business that proves, on a large scale, that social capital-based businesses should be the dominant business model in the world. Furthermore, as coffee is the second-highest traded commodity in the world and so many coffee farmers are poor and so many of us drink coffee, we are launching a coffee brand to compete with the big corporations like Starbucks and Nescafe, etc. Show less

    • MMI Senior Account Manager
      • Jul 2015 - Jul 2016

      Providing a suite of marketing solutions with a focus on lead generation, conversation and technology perfectly placed to integrate into your global marketing effort. My goal is to increase your marketing and sales performance with results driven B2B and B2C marketing. I deliver targeted, highly responsive campaigns for: • Lead generation • Appointment setting • Database enrichment and cleansing • Events • Digital Mailing • Client Service Supported Business… Show more Providing a suite of marketing solutions with a focus on lead generation, conversation and technology perfectly placed to integrate into your global marketing effort. My goal is to increase your marketing and sales performance with results driven B2B and B2C marketing. I deliver targeted, highly responsive campaigns for: • Lead generation • Appointment setting • Database enrichment and cleansing • Events • Digital Mailing • Client Service Supported Business Types: • Investment Product Providers • International Property • Commercial Real Estate • Alternative Investment Providers • Wealth Management Firms • Independent Financial Advisers Show less Providing a suite of marketing solutions with a focus on lead generation, conversation and technology perfectly placed to integrate into your global marketing effort. My goal is to increase your marketing and sales performance with results driven B2B and B2C marketing. I deliver targeted, highly responsive campaigns for: • Lead generation • Appointment setting • Database enrichment and cleansing • Events • Digital Mailing • Client Service Supported Business… Show more Providing a suite of marketing solutions with a focus on lead generation, conversation and technology perfectly placed to integrate into your global marketing effort. My goal is to increase your marketing and sales performance with results driven B2B and B2C marketing. I deliver targeted, highly responsive campaigns for: • Lead generation • Appointment setting • Database enrichment and cleansing • Events • Digital Mailing • Client Service Supported Business Types: • Investment Product Providers • International Property • Commercial Real Estate • Alternative Investment Providers • Wealth Management Firms • Independent Financial Advisers Show less

    • United States
    • Information Services
    • 700 & Above Employee
    • International Taxation Information Consultant
      • Sep 2013 - Jan 2015

      Bloomberg BNA, a wholly owned subsidiary of Bloomberg, is a leading source of legal, regulatory, and business information for professionals. Its network of more than 2,500 reporters, correspondents, and leading practitioners delivers expert analysis, news, practice tools, and guidance — the information that matters most to professionals. Bloomberg BNA’s authoritative coverage spans the full range of legal practice areas, including tax & accounting, labor & employment, intellectual property… Show more Bloomberg BNA, a wholly owned subsidiary of Bloomberg, is a leading source of legal, regulatory, and business information for professionals. Its network of more than 2,500 reporters, correspondents, and leading practitioners delivers expert analysis, news, practice tools, and guidance — the information that matters most to professionals. Bloomberg BNA’s authoritative coverage spans the full range of legal practice areas, including tax & accounting, labor & employment, intellectual property, banking & securities, employee benefits, health care, privacy & data security, human resources, and environment, health & safety. Show less Bloomberg BNA, a wholly owned subsidiary of Bloomberg, is a leading source of legal, regulatory, and business information for professionals. Its network of more than 2,500 reporters, correspondents, and leading practitioners delivers expert analysis, news, practice tools, and guidance — the information that matters most to professionals. Bloomberg BNA’s authoritative coverage spans the full range of legal practice areas, including tax & accounting, labor & employment, intellectual property… Show more Bloomberg BNA, a wholly owned subsidiary of Bloomberg, is a leading source of legal, regulatory, and business information for professionals. Its network of more than 2,500 reporters, correspondents, and leading practitioners delivers expert analysis, news, practice tools, and guidance — the information that matters most to professionals. Bloomberg BNA’s authoritative coverage spans the full range of legal practice areas, including tax & accounting, labor & employment, intellectual property, banking & securities, employee benefits, health care, privacy & data security, human resources, and environment, health & safety. Show less

    • United States
    • Advertising Services
    • 400 - 500 Employee
    • Social Media Consultant
      • Jan 2011 - Sep 2013

      Social Media Consultant for Southwest London Privately Held; 1001-5000 employees; Marketing and Advertising industry LivingSocial is one of the most exciting e-commerce success stories to have emerged from the past decade. In just over two short years, our American founders have transformed the business from its humble beginnings in Washington D.C. (well, not too humble – our CEO and his team created two of the most successful Applications ever to have been launched across… Show more Social Media Consultant for Southwest London Privately Held; 1001-5000 employees; Marketing and Advertising industry LivingSocial is one of the most exciting e-commerce success stories to have emerged from the past decade. In just over two short years, our American founders have transformed the business from its humble beginnings in Washington D.C. (well, not too humble – our CEO and his team created two of the most successful Applications ever to have been launched across Facebook) into an internationally recognised brand employing over 3500 of the most talented individuals in the industry worldwide. By offering our millions of global subscribers exclusive daily discounts on their favourite products, services and tailor-made experiences, we have revolutionised the way that local and national brands communicate with their customers. And with absolutely no up-front costs for our clients, we are challenging the very foundations of the traditional advertising model. Having secured hundreds of millions in funding from high-profile industry backers such as Amazon.com, LivingSocial is perfectly poised to continue its astonishing growth and maintain its pole position in the billion-dollar Social Buying category. Our UK Operation is headquartered in our beautiful Covent Garden offices, and LivingSocial offers a variety of exciting deals in all major UK cities.

    • SMC (South West London)
      • Jan 2011 - Jun 2013

      We are a fast-moving and well-funded US Social Media start-up which powers group buying through ‘Deals’, our incredibly successful social commerce program which invites people and their friends to save huge amounts each day at their favourite restaurants, spas, sporting events, hotels and other local attractions in major cities. As the creator of top Facebook applications "Visual Bookshelf" and "Pick Your Five", we have built an online community that connects 90 million people to all the… Show more We are a fast-moving and well-funded US Social Media start-up which powers group buying through ‘Deals’, our incredibly successful social commerce program which invites people and their friends to save huge amounts each day at their favourite restaurants, spas, sporting events, hotels and other local attractions in major cities. As the creator of top Facebook applications "Visual Bookshelf" and "Pick Your Five", we have built an online community that connects 90 million people to all the things they care about. It’s become the most comprehensive place on the Web for people to engage with others around topics like entertainment, food, fashion and technology. We are one of the fastest growing technology companies in the world. The UK Operation is head-quartered in Central London and LivingSocial runs Deals in all major UK cities. I am currently looking to work with top merchants in southwest London to provide exceptional experiences and promotions for our local subscribers and generate new customers to the business, as well as keep them coming back.

    • Business Development Manager (Medical Devices Business Review)
      • Jan 2010 - Jan 2011

      Medical Devices Business Review is your number one stop for all the latest news, comment and industry information, offering content that is produced by a dedicated team of journalists and global industry experts within the medical devices sector. In addition to the free content made available on the sites an intelligence store will provide you with premium market analysis reports from the leading global suppliers of market research and industry analysis. Medical Devices Business… Show more Medical Devices Business Review is your number one stop for all the latest news, comment and industry information, offering content that is produced by a dedicated team of journalists and global industry experts within the medical devices sector. In addition to the free content made available on the sites an intelligence store will provide you with premium market analysis reports from the leading global suppliers of market research and industry analysis. Medical Devices Business Review websites provide you with Industry News, and a free news service, keeping you fully up-to-speed with the latest developments. • Keep ahead of the latest news relating to your industry • Read independent analysis of the latest issues and developments that effect your business • Target new business leads and Identify potential channels • Benchmark your organisation against others in the industry • Benefit from premium market research and industry analysis reports from leading suppliers Show less Medical Devices Business Review is your number one stop for all the latest news, comment and industry information, offering content that is produced by a dedicated team of journalists and global industry experts within the medical devices sector. In addition to the free content made available on the sites an intelligence store will provide you with premium market analysis reports from the leading global suppliers of market research and industry analysis. Medical Devices Business… Show more Medical Devices Business Review is your number one stop for all the latest news, comment and industry information, offering content that is produced by a dedicated team of journalists and global industry experts within the medical devices sector. In addition to the free content made available on the sites an intelligence store will provide you with premium market analysis reports from the leading global suppliers of market research and industry analysis. Medical Devices Business Review websites provide you with Industry News, and a free news service, keeping you fully up-to-speed with the latest developments. • Keep ahead of the latest news relating to your industry • Read independent analysis of the latest issues and developments that effect your business • Target new business leads and Identify potential channels • Benchmark your organisation against others in the industry • Benefit from premium market research and industry analysis reports from leading suppliers Show less

    • Print Advertising Sales Manager
      • Jun 2008 - Jan 2010

      Blue Tomato is a restaurant and food magazine distributed free of charge at major tubes and train stations within central London!! Aimed at Londoners who love to eat, Blue Tomato delivers restaurant reviews, interviews with top chefs, food trends,seasonal recipes and product news directly into the hands of the 50,000 hungry commuters. Blue Tomato is a restaurant and food magazine distributed free of charge at major tubes and train stations within central London!! Aimed at Londoners who love to eat, Blue Tomato delivers restaurant reviews, interviews with top chefs, food trends,seasonal recipes and product news directly into the hands of the 50,000 hungry commuters.

    • Advertising Sales Manager Trojan Publishing Ltd (The League Magazine)
      • 2006 - 2008

      The League Magazine is a monthly publication with coverage from every club in the Barclays Premier League, as well as all major clubs thought Europe, interviews with the game’s biggest stars, features, competitions, product reviews and much more. THE League really is the only magazine you’ll ever need to keep in touch with everything that’s happening in the game. Women's Fitness Magazine is the authority for women who want to lead an active, healthy lifestyle. Fitness inspires women with… Show more The League Magazine is a monthly publication with coverage from every club in the Barclays Premier League, as well as all major clubs thought Europe, interviews with the game’s biggest stars, features, competitions, product reviews and much more. THE League really is the only magazine you’ll ever need to keep in touch with everything that’s happening in the game. Women's Fitness Magazine is the authority for women who want to lead an active, healthy lifestyle. Fitness inspires women with personalized workout guides, timely health & nutrition advice, and beauty & style tips to achieve balance in mind, body and spirit. Show less The League Magazine is a monthly publication with coverage from every club in the Barclays Premier League, as well as all major clubs thought Europe, interviews with the game’s biggest stars, features, competitions, product reviews and much more. THE League really is the only magazine you’ll ever need to keep in touch with everything that’s happening in the game. Women's Fitness Magazine is the authority for women who want to lead an active, healthy lifestyle. Fitness inspires women with… Show more The League Magazine is a monthly publication with coverage from every club in the Barclays Premier League, as well as all major clubs thought Europe, interviews with the game’s biggest stars, features, competitions, product reviews and much more. THE League really is the only magazine you’ll ever need to keep in touch with everything that’s happening in the game. Women's Fitness Magazine is the authority for women who want to lead an active, healthy lifestyle. Fitness inspires women with personalized workout guides, timely health & nutrition advice, and beauty & style tips to achieve balance in mind, body and spirit. Show less

    • Spain
    • Software Development
    • Sponsorship Sales Executive Sponsorship Sales Executive (CFO, Preclinical Drug Discovery Summit)
      • 2003 - 2006

      World Trade Group (WTG) IS A large scale business events compay providing structured one-to-one business meetings between buyers and sellers. These pre-scheduled meetings differentiate the summits from conventional conferences, trade shows or exhibitions. Suppliers use the summits to generate targeted sales and marketing opportunities. The summits enjoy a strong reputation with keynote speakers from industry, round table sessions, interactive workshops and formal networking opportunities. World Trade Group (WTG) IS A large scale business events compay providing structured one-to-one business meetings between buyers and sellers. These pre-scheduled meetings differentiate the summits from conventional conferences, trade shows or exhibitions. Suppliers use the summits to generate targeted sales and marketing opportunities. The summits enjoy a strong reputation with keynote speakers from industry, round table sessions, interactive workshops and formal networking opportunities.

    • Philippines
    • Book and Periodical Publishing
    • Advertising Manager
      • 2001 - 2003

      Print Advertising Manager selling add space across various Niche Consumer magazines and Conservation titles such as the CPRE (Commission to Protect Rural England) Magazine, WDCS (Whale and Dolphin Conservation Society) Magazine, Walk Britain, and Walk Magazine. Sourcing for new business as well as managing existing clients. Print Advertising Manager selling add space across various Niche Consumer magazines and Conservation titles such as the CPRE (Commission to Protect Rural England) Magazine, WDCS (Whale and Dolphin Conservation Society) Magazine, Walk Britain, and Walk Magazine. Sourcing for new business as well as managing existing clients.

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