Ashley Williams

Managing Director at Iconico
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Location
New York, New York, United States, US

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Experience

    • Software Development
    • 1 - 100 Employee
    • Managing Director
      • Apr 2021 - Present

    • United States
    • Political Organizations
    • 1 - 100 Employee
    • Senior Advisor
      • Apr 2021 - Present

      The Voters of Tomorrow movement has a singular goal: To encourage teens and young adults to become politically involved. Voters of Tomorrow is a student-led organization focused on creating accessible entry points into politics and government. We provide trainings and resources for young activists to take the future into their hands. The Voters of Tomorrow movement has a singular goal: To encourage teens and young adults to become politically involved. Voters of Tomorrow is a student-led organization focused on creating accessible entry points into politics and government. We provide trainings and resources for young activists to take the future into their hands.

    • United States
    • Media Production
    • 100 - 200 Employee
    • Engagement Strategist
      • Jul 2020 - Jan 2021

      - Transformed an email list of 60k willing volunteers into a deeply invested virtual community of trained leaders who hosted events, raised funds, and organized their communities. - Managed staff and 52 volunteer leaders to build and manage custom virtual platform to create a self-sustaining, engaged, community of volunteer leaders - Directed a 4-day virtual event to get out the vote for Biden for President, managing a team of 82 leaders and activating 2,993 volunteers, resulting in the second-highest rate of recurring volunteer participation in the nation- Produced weekly live events to boost volunteer enthusiasm and engagement - Appeared live on national television to discuss the 2020 Presidential race

    • Civic and Social Organizations
    • 1 - 100 Employee
    • Event Producer
      • Sep 2020 - Oct 2020

      - Produced live, multi-speaker virtual events for 22,000+ poll workers in partnership with national brands like Viacom, with less than 2 weeks lead time- Managed experts, consultants and advisers to produce high quality training content around elections and implicit bias- Prepped event surrogates ranging from Secretaries of State to celebrities - Produced live, multi-speaker virtual events for 22,000+ poll workers in partnership with national brands like Viacom, with less than 2 weeks lead time- Managed experts, consultants and advisers to produce high quality training content around elections and implicit bias- Prepped event surrogates ranging from Secretaries of State to celebrities

    • Nigeria
    • Entertainment Providers
    • Project Support
      • 2020 - Aug 2020

      - Advised Training Director on speakers and processes for multi-day Democratic National Convention training program.- Conducted job placement interviews and provided career consultations with Arena Academy graduates.- Edited training materials in preparation for GOTV during COVID - Advised Training Director on speakers and processes for multi-day Democratic National Convention training program.- Conducted job placement interviews and provided career consultations with Arena Academy graduates.- Edited training materials in preparation for GOTV during COVID

    • Political Organizations
    • 1 - 100 Employee
    • National Training Director
      • Mar 2020 - Jul 2020

      - Created and facilitated the largest political organizing training on record with 16,000 live attendees as part of a 4-part training series for Crooked Media.- Worked across organizations to create an accessible training program that met the moment of national unrest, while keeping new volunteers engaged.- Managed and prepped multiple principals and 25 team members to remotely facilitate a weekly training.- Pivoted from running multi-day trainings in 6 battleground states to creating and running a distributed digital training program.- Hired and managed 2 full-time staff in HQ and led state-based training teams, including 9 additional full-time staff. - Created high-impact training programs by prioritizing adult learning theory. Innovated our approach to political training by creating a self-paced organizer training with built in quizzes, homework, evaluation and calls to action.

    • Strategic Advisor
      • Jan 2015 - Mar 2020

      - Created content strategy, social media copy, and community management.- Planned and produced events including in person, multi-speaker symposium- Coached entrepreneurs on podcast interviewing, pitching, and strategy.- Produced a hit podcast that topped Apple’s New & Noteworthy chart.- Launched the first women-only public speaking training organization in NYC. - Created content strategy, social media copy, and community management.- Planned and produced events including in person, multi-speaker symposium- Coached entrepreneurs on podcast interviewing, pitching, and strategy.- Produced a hit podcast that topped Apple’s New & Noteworthy chart.- Launched the first women-only public speaking training organization in NYC.

    • Chief Strategy Officer | Founder
      • 2020 - 2020

      Created and launched a boutique nanny agency, built with social justice at its core: from providing ongoing HR support for both families and nannies, creating a rigorous screening process designed to reduce bias, to build in corporate giving to our social enterprise business model. Conducted comprehensive market research through quantitative and qualitative surveying and an in-depth SWOT analysis.Created a whimsical, trustworthy brand based on research findings, designed and built WordPress website and client portal. Developed brand voice, values, and messaging guidelines.Designed seamless processes for client acquisition and on-boarding.

    • Political Organizations
    • 1 - 100 Employee
    • Fellowship Program Manager
      • Aug 2018 - Oct 2019

      Built and managed a national college fellowship program with 9 Regional Coordinators and 151college fellows on 73 campuses.Designed marketing strategy, which surpassed recruitment goals.Restructured program to reduce attrition, and increase Fellow engagement.Coordinated with Communications Director to identify and coach grassroots storytellers for national and local media interviews.Advised content team on "How We Win" podcast launch. Built and managed a national college fellowship program with 9 Regional Coordinators and 151college fellows on 73 campuses.Designed marketing strategy, which surpassed recruitment goals.Restructured program to reduce attrition, and increase Fellow engagement.Coordinated with Communications Director to identify and coach grassroots storytellers for national and local media interviews.Advised content team on "How We Win" podcast launch.

    • Organizer & Founder
      • Dec 2017 - Nov 2018

      Branded, launched, and ran a fun monthly GOTV community that helped busy young professionals and first-time activists fall in love with organizing.Secured multiple donated event spaces every month of 2018. Branded, launched, and ran a fun monthly GOTV community that helped busy young professionals and first-time activists fall in love with organizing.Secured multiple donated event spaces every month of 2018.

    • Founding Steering Committee Member
      • Jan 2008 - Nov 2012

      Managed online engagement for the official young professionals fundraising arm of the Obama campaign.Planned multiple fundraising events including venue research, volunteer staffing and day of event management.Created email and social content to drive young professionals to events. Managed online engagement for the official young professionals fundraising arm of the Obama campaign.Planned multiple fundraising events including venue research, volunteer staffing and day of event management.Created email and social content to drive young professionals to events.

    • United States
    • Entertainment
    • 700 & Above Employee
    • Assistant to EVP of Concerts
      • Aug 2008 - Aug 2011

      Handled high-profile music industry relationships with complete discretion.Project managed across departments to support concerts at four venues.Supported the fast-paced administrative needs of EVP and two VPs.Drafted show budgets and concert ticketing plans. Handled high-profile music industry relationships with complete discretion.Project managed across departments to support concerts at four venues.Supported the fast-paced administrative needs of EVP and two VPs.Drafted show budgets and concert ticketing plans.

    • United States
    • Restaurants
    • Server
      • 2004 - 2005

    • Hostess
      • 2004 - 2004

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