Arpana Karna

Sr. HubSpot Marketing strategist at Intelligence Node
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Location
Gurugram, Haryana, India, IN

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Experience

    • United States
    • IT Services and IT Consulting
    • 100 - 200 Employee
    • Sr. HubSpot Marketing strategist
      • Sep 2022 - Present

      Mumbai

    • India
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Sr. Executive - Marketing & Sales
      • Jun 2021 - Sep 2022

      Noida, Uttar Pradesh, India

    • Education Administration Programs
    • 200 - 300 Employee
    • Marketing Coordinator
      • May 2020 - Jun 2021

      Gurugram, Haryana, India • Sourcing new sales opportunities through inbound lead follow-up and outbound cold calls and emails. • Driving Performance Marketing activities for User Acquisition, Retention and re-calling churn users leading to more than 2x increase in traffic and 3x increase in conversions • Power Point Presentation done for the clients as per the business needs • Understanding customer needs and requirements. Routing qualified opportunities to the appropriate sales executives for further… Show more • Sourcing new sales opportunities through inbound lead follow-up and outbound cold calls and emails. • Driving Performance Marketing activities for User Acquisition, Retention and re-calling churn users leading to more than 2x increase in traffic and 3x increase in conversions • Power Point Presentation done for the clients as per the business needs • Understanding customer needs and requirements. Routing qualified opportunities to the appropriate sales executives for further development & closure. • Contributed to business success by cultivating and maintaining strong industry and customer relationships to take advantage of opportunities as they presented themselves • Leading the Social media by crafting campaigns & tracking performance • Competitor Analysis • Management of external and internal stakeholders including creative and media agencies • Governance of and managing exceptions in the marketing funnel. • Collating all the elements of Social Campaigns (creatives, copy, Audience Overview and sending to digital Manager. • Reporting Outcomes from Email and Social Campaigns. Show less

    • India
    • Automation Machinery Manufacturing
    • 1 - 100 Employee
    • Inside Sales Associate
      • Jan 2019 - May 2020

      Pune, Maharashtra, India • Sourcing new sales opportunities through inbound lead follow-up and outbound cold calls and emails. • Driving Performance Marketing activities for User Acquisition, Retention and re-calling churn users leading to more than 2x increase in traffic and 3x increase in conversions • Power Point Presentation done for the clients as per the business needs • Understanding customer needs and requirements. Routing qualified opportunities to the appropriate sales executives for further… Show more • Sourcing new sales opportunities through inbound lead follow-up and outbound cold calls and emails. • Driving Performance Marketing activities for User Acquisition, Retention and re-calling churn users leading to more than 2x increase in traffic and 3x increase in conversions • Power Point Presentation done for the clients as per the business needs • Understanding customer needs and requirements. Routing qualified opportunities to the appropriate sales executives for further development & closure. • Contributed to business success by cultivating and maintaining strong industry and customer relationships to take advantage of opportunities as they presented themselves • Leading the Social media by crafting campaigns & tracking performance • Competitor Analysis • Management of external and internal stakeholders including creative and media agencies • Governance of and managing exceptions in the marketing funnel. • Collating all the elements of Social Campaigns (creatives, copy, Audience Overview and sending to digital Manager. • Reporting Outcomes from Email and Social Campaigns Show less

    • India
    • Packaging & Containers
    • 100 - 200 Employee
    • Marketing Executive
      • Mar 2015 - Jun 2018

      Gurugram, Haryana, India • Sent updated and accurate account information to salesmen and account executives • Increased sales by building customer relationships with Clients. • Handling Transportation & Logistics Dispatches • Collaborated with Managers and CEO to plan, construct, implement, and measure the effectiveness of various campaigns. • Handling transportations and logistics dispatched • Responsible for the design creation, execution, and guidance to staff for Customer Relationship Building… Show more • Sent updated and accurate account information to salesmen and account executives • Increased sales by building customer relationships with Clients. • Handling Transportation & Logistics Dispatches • Collaborated with Managers and CEO to plan, construct, implement, and measure the effectiveness of various campaigns. • Handling transportations and logistics dispatched • Responsible for the design creation, execution, and guidance to staff for Customer Relationship Building projects and managing completion of all sales • Devised and developed promotional programs to successfully increase revenues. • Carried out a comprehensive analysis of competitors and customer satisfaction surveys to identify entry points and requirements, resulting in the company strengthening its market. Show less

Education

  • Symbiosis Institute of Management Studies
    Master of Business Administration - MBA (Executive), Marketing
    2018 - 2020
  • Dharan college of management, Nepal
    Bachelor of Business Administration - BBA
    2009 - 2013
  • Prabhat English Boarding School,Nepal
    Higher Secondary
    2007 - 2009

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