Experience

Paralyzed Veterans of America

• United States
• Non-profit Organizations
• 200 - 300 Employee

• Digital Marketing Manager

  • Dec 2020 - Present

  - Manages relationships with external fundraising and social media agencies- Uses data and analytics to continually improve the pva.org website- Analyzes and acts on opportunities to improve the organization's online presence - Manages relationships with external fundraising and social media agencies- Uses data and analytics to continually improve the pva.org website- Analyzes and acts on opportunities to improve the organization's online presence



Feedback Labs

• United States
• Civic and Social Organizations
• 1 - 100 Employee

• Marketing Communications Associate

  • Jul 2018 - Dec 2020

  I transform Feedback Labs' work into engaging content that turns viewers into active participants and pushes our mission forward. Responsibilities include defining and maintaining our brand, managing social media, newsletter, website and blogs, and achieving our marketing goals by leading data-driven campaigns. Some of my proudest accomplishments at Feedback Labs include:• Redesigned Feedback Labs visually confusing website to be more streamlined, navigable and impactful using intensive UX design strategy and AB testing. Since launching the updated website, our traffic has increased 200%.• Created our first marketing strategy to ensure that our event and product marketing efforts support our organizational goals, our successes are measurable, and we are able to iterate our marketing communications based on real-time data. • Revamped our biweekly events to engage our audience more meaningfully and consistently, leading to a 50% increase in attendees and an event calendar that is booked out months in advance• Spearheaded a customer relationship management project to build a navigable, comprehensive system that tracks our contacts and makes it easy for us to turn them into customers.



YouTube

• Higher Education
• 100 - 200 Employee

• Stop-motion videographer

  • Sep 2009 - Jul 2020

  I started Basilmentos in 2009 as a creative outlet for my stop-motion video-making hobby. Dedicated to the art of stop-motion, I sharpened my technical skills over the years and strengthened my marketing strategy to grow my online audience to over 200,000 followers and over a hundred million views. Beyond YouTube, I maintained related social media and blog pages in order to connect with the audience on a more personal level. I met with fans in person through meet-and-greet events and leading workshops to teach children about film techniques. I established multiple partnerships with brands including Target offshoot OurGeneration.



Basilmentos Apparel

• Online Business Owner

  • Nov 2016 - Feb 2019

  Basilmentos apparel was an offshoot project of the basilmentos entertainment brand that capitalized on my active YouTube viewership and social media engagement to drive sales. Over the course of three merch "drops", I refined my communications and crafted impactful launch campaigns to boost the shops’ visitor conversion rate to nearly 10% and sell out of hundreds of items, while maintaining a five-star rating from customers. Basilmentos apparel was an offshoot project of the basilmentos entertainment brand that capitalized on my active YouTube viewership and social media engagement to drive sales. Over the course of three merch "drops", I refined my communications and crafted impactful launch campaigns to boost the shops’ visitor conversion rate to nearly 10% and sell out of hundreds of items, while maintaining a five-star rating from customers.



Nationwide

• Insurance
• 1 - 100 Employee

• Office Associate

  • Sep 2017 - May 2018

  In this front desk role, I assisted customers in person and over the phone to update their insurance policies and direct them to resources for filing claims. In this front desk role, I assisted customers in person and over the phone to update their insurance policies and direct them to resources for filing claims.