Anna Poppe

PR Strategist at Intero Digital Content & PR Division
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Contact Information
Location
Columbia, Missouri, United States, US

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Experience

    • United States
    • Marketing Services
    • 1 - 100 Employee
    • PR Strategist
      • May 2023 - Present

      Columbia, Missouri, United States

    • Media Relations Strategist
      • Aug 2022 - May 2023

      Columbia, Missouri, United States As a Media Relations Strategist, I expanded my role in traditional PR, collaborating with senior PR strategists to improve my client communication and media pitching skills. I was in charge of six clients, executing campaigns and presenting during client calls. My efforts aided in the placement of clients in reputable publications such as Forbes and CEOWORLD, demonstrating the impact of our strategic media outreach. In addition, for about a month, I also served as Content Strategist, honing my… Show more As a Media Relations Strategist, I expanded my role in traditional PR, collaborating with senior PR strategists to improve my client communication and media pitching skills. I was in charge of six clients, executing campaigns and presenting during client calls. My efforts aided in the placement of clients in reputable publications such as Forbes and CEOWORLD, demonstrating the impact of our strategic media outreach. In addition, for about a month, I also served as Content Strategist, honing my ability to combine creative execution with strategic communication, which contributed to campaign outcomes and client relationships.

    • Media Relations Intern
      • Jun 2022 - Aug 2022

      Columbia, Missouri, United States I assisted the Media Relations department as an intern by preparing media pitches and organizing media lists for PR and Publication Strategists. I improved communication and operational efficiency by utilizing tools such as Google Workspace, Muck Rack, and MixMax. My responsibilities included conducting research to inform our media engagement strategies and collaborating with cross-functional teams to ensure consistent messaging for our clients.

    • Marketing Services
    • PR Strategist
      • Jun 2022 - Present
    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Public Relations Account Manager (Content)
      • Aug 2023 - Dec 2023

      Columbia, Missouri, United States I helped lead a creative campaign for our client, Wilson Sporting Goods. My primary responsibility as a content manager was to understand the overall objectives of our team. My main tasks involved organizing campaign information, research, and situation analysis into a structured narrative for the client plan book. I collaborated alongside the copywriter to develop presentation scripts for the client. Additionally, I assisted with further research and creative execution, which contributed to… Show more I helped lead a creative campaign for our client, Wilson Sporting Goods. My primary responsibility as a content manager was to understand the overall objectives of our team. My main tasks involved organizing campaign information, research, and situation analysis into a structured narrative for the client plan book. I collaborated alongside the copywriter to develop presentation scripts for the client. Additionally, I assisted with further research and creative execution, which contributed to the campaign's successful progression and conclusion. Show less

    • United States
    • Retail
    • 700 & Above Employee
    • Store Associate
      • Sep 2021 - Feb 2023

      Columbia, Missouri, United States

    • Wellness and Fitness Services
    • Produce Clerk
      • Jan 2021 - Sep 2021

      Columbia, Missouri, United States

    • United States
    • Insurance
    • Seasonal Insurance Assistant
      • Jun 2020 - Aug 2020

      Jerseyville, Illinois, United States In my role as a Seasonal Insurance Assistant at State Farm, I managed customer accounts, executed policy modifications, handled billing processes, and participated in sales activities, all of which required obtaining a temporary Property and Casualty license. This position allowed me to enhance my understanding of insurance principles, state regulations, and sales strategies. Through these responsibilities, I contributed to the operational efficiency and customer satisfaction at State Farm… Show more In my role as a Seasonal Insurance Assistant at State Farm, I managed customer accounts, executed policy modifications, handled billing processes, and participated in sales activities, all of which required obtaining a temporary Property and Casualty license. This position allowed me to enhance my understanding of insurance principles, state regulations, and sales strategies. Through these responsibilities, I contributed to the operational efficiency and customer satisfaction at State Farm, showcasing a balanced mix of insurance knowledge, sales skills, and a customer-focused approach in a professional environment. Show less

    • Food Server
      • Jul 2019 - Jul 2020

      Grafton, Illinois, United States

    • Hostess
      • Dec 2019 - Jun 2020

      Jerseyville, Illinois, United States

Education

  • University of Missouri-Columbia
    Bachelor’s of Journalism, Strategic Communications
    2020 - 2023
  • Jersey Comm High School
    High School Diploma
    2016 - 2020

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