Anna Fenston

Senior Manager - Marketing & Communications at Irish Funds
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Contact Information
Location
Dublin, County Dublin, Ireland, IE
Languages
  • English Native or bilingual proficiency
  • Spanish Professional working proficiency

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Linda O'Halloran

Anna is a wonderful person to work with, from her attitude, to her aptitude and commitment. She did excellent work for the Department for Communities and Local Government (DCLG) Local Digital Programme, leading on content strategy and management of the programme's website. From website launch to day-to-day management she was extremely reliable, flexible and responsive. She was up to speed very quickly after being brought on and was very involved in writing material and keeping the site current. Her knowledge and understanding of websites and what is happening in the background made her an invaluable resource and she was able to translate our needs into specifications for the developers. In addition, following completion of the project and wrap up of the programme, she remained available for answering questions and giving input. I would not hesitate to recommend her for digital and communications-related work and projects.

Nicholas Caruana

Anna is a strong communicator, and always gets her point across simply. She was a great asset to the project we worked on together, providing detailed and thorough testing throughout the project as well as simple but detailed explanations of the internal processes for the development team.

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Credentials

  • Accredited Funds Professional
    IOB
  • Prince 2 Practitioner
    QA Ltd

Experience

    • Ireland
    • Financial Services
    • 1 - 100 Employee
    • Senior Manager - Marketing & Communications
      • Oct 2022 - Present

      Head of the communications team overseeing the development and execution of the marketing and communications strategy at Irish Funds, the industry body for the funds and asset management community in Ireland.

    • Communications Manager
      • Sep 2017 - Mar 2023

      Drive and deliver digital projects and campaigns to ensure effective communication with stakeholders and increased visibility of the association and the industry.

    • Marketing & Communications Consultant
      • Mar 2014 - Sep 2017

      Working with organisations in several sectors, including asset management, legal services, charities and the public sector on: • Website content strategy, migration, management and maintenance • Marketing, communications and business development strategy and implementation • Project management and providing guidance for website and other digital project launches • Copywriting - writing and editing a variety of online and offline materials and articles • Assessing website usability, information architecture and creating / testing user journeys Show less

    • Australia
    • Investment Management
    • Web Content Specialist
      • Apr 2011 - Feb 2014

      Led and managed the fund data work stream of the new man.com website project, including UAT and coordination with several stakeholder groups to ensure accuracy of data and a successful launch. Managed investment product content and data for the website, including developing a new product set up process, streamlining BAU updates, and initiating clean-up and data reconciliation projects. Led and managed the fund data work stream of the new man.com website project, including UAT and coordination with several stakeholder groups to ensure accuracy of data and a successful launch. Managed investment product content and data for the website, including developing a new product set up process, streamlining BAU updates, and initiating clean-up and data reconciliation projects.

    • United Kingdom
    • Government Administration
    • 700 & Above Employee
    • Digital Franchise Manager
      • Jan 2010 - Mar 2011

      Managed the Home and Community editorial team within the Department for Communities and Local Government for the Directgov website. Wrote, edited and reviewed articles for publishing while working with large numbers of stakeholders across other central government departments and UK organisations to provide high quality and accurate information for the public. Managed the Home and Community editorial team within the Department for Communities and Local Government for the Directgov website. Wrote, edited and reviewed articles for publishing while working with large numbers of stakeholders across other central government departments and UK organisations to provide high quality and accurate information for the public.

    • United States
    • Law Practice
    • 700 & Above Employee
    • Financial Services Group Marketing Manager
      • Feb 2007 - Sep 2008

      Led the Financial Services Group's marketing and client development programme, including providing guidance and hands-on support for the creation of marketing materials and proposals, as well as expanding the group's seminar programme and managing client development events. Led the Financial Services Group's marketing and client development programme, including providing guidance and hands-on support for the creation of marketing materials and proposals, as well as expanding the group's seminar programme and managing client development events.

    • United States
    • Law Practice
    • 700 & Above Employee
    • Marketing Technology Manager
      • May 2005 - Jan 2007

      Managed the firm's marketing technology initiatives, including the launch of the new website and an extranet with strategic partners. Wrote and worked with partners to create high-level business pitches and RFPs to win new business. Managed the firm's marketing technology initiatives, including the launch of the new website and an extranet with strategic partners. Wrote and worked with partners to create high-level business pitches and RFPs to win new business.

    • Law Practice
    • 200 - 300 Employee
    • Senior Marketing Coordinator
      • Oct 2002 - Sep 2004

      Oversaw day-to-day operations of the marketing team, including supervising on the design and creation of pitches, publications, newsletters and ads. Managed the website migration project and managed internal and external stakeholders. Oversaw day-to-day operations of the marketing team, including supervising on the design and creation of pitches, publications, newsletters and ads. Managed the website migration project and managed internal and external stakeholders.

    • United States
    • Law Practice
    • 700 & Above Employee
    • Communications Coordinator
      • Aug 2000 - Oct 2002

      Developed new business pitches and marketing materials, as well as launched, promoted and managed deal and knowledge sharing on the firm's intranet. Developed new business pitches and marketing materials, as well as launched, promoted and managed deal and knowledge sharing on the firm's intranet.

    • Account Coordinator (Internet Technology)
      • Feb 2000 - Aug 2000

      Wrote press releases, researched industry and media outlets, and pitched ideas to journalists. Assisted in the management of client accounts. Wrote press releases, researched industry and media outlets, and pitched ideas to journalists. Assisted in the management of client accounts.

Education

  • University of California, Berkeley
    B.A., Psychology
    1995 - 1999
  • City, University of London
    MSc, Electronic Publishing
    2008 - 2009
  • IOB
    Professional Certificate in International Investment Fund Services, Distinction
    2020 - 2021
  • Universitat de Barcelona
    Year Abroad, Spanish, Catalan, Psychology
    1997 - 1998

Community

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