Anna Y

Marketing Manager at Lightpoint Global
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Location
Poland, PL

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Kamila Damirova

I highly recommend Anna for her exceptional skills as a marketing specialist. She had a keen understanding of target audiences, market trends, and innovative marketing strategies. Her ability to create and execute effective campaigns has consistently exceeded expectations. Anna is a driven and collaborative team player who consistently meets deadlines and exceeds expectations. I am confident that her expertise will continue to drive the success of any marketing initiatives.

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Experience

    • Marketing Manager
      • Jun 2023 - Present
    • Poland
    • Information Technology & Services
    • 1 - 100 Employee
    • Marketing Specialist (SMM, brand strategy, content)
      • Mar 2022 - Mar 2023

      Company field: eCommerce development · Development of a content strategy and plan for corporate social media and blog, topic generation · SMM strategy interim analysis and monitoring competitive activities · Competitor research and analysis (content, SMM, brand strategy, brand online presence) · USP creation and implementation into SMM and content strategy · Content writing (with prior communication with a tech team): SMM posts, blog articles, case studies, interviews, website pages, sales chains · Website redesign: rework of pages structure, content, and brand messages · Audit and optimization of corporate presentation and case studies · Publishing of content on social media and the website (CMS WordPress) Show less

    • Software Development
    • 1 - 100 Employee
    • Brand & PR Marketing Specialist
      • Nov 2020 - Mar 2022

      Company field: software testing Major KPIs — brand awareness, visibility, adherence to brand & positioning strategy, brand loyalty · Executing Brand strategy, control of targets/KPIs achievement, reporting · Competitor research and analysis (brand strategy, brand online presence) · Suggesting ideas to correct/improve brand strategy · Research for guest posting opportunities, media card creation and maintenance · Creation of tech tasks for copywriters (articles, press releases, news, interviews, social media posts) · Content review for its adherence to positioning strategy · Content plan development and topic generation for corporate blog and guest posting · Сoordination of participation in B2B awards and ratings · Press releases and guest articles distribution · Communication with other teams (sales, finances, event, SEO, content, technical specialists, internal communications) · Publishing of content on the website (CMS WordPress) and social media Show less

    • Специалист по ВЭД
      • Mar 2017 - Nov 2020

      · Организация поставок оборудования · Заключение и сопровождение договоров · Выписка счетов-фактур, ТН/ТТН · Ведение учета в 1С: Управление торговлей. · Участие в тендерах (РБ) · Составление коммерческих предложений, писем, презентаций · Письменный перевод технических и рекламных текстов, контрактов, инвойсов. · Организация поставок оборудования · Заключение и сопровождение договоров · Выписка счетов-фактур, ТН/ТТН · Ведение учета в 1С: Управление торговлей. · Участие в тендерах (РБ) · Составление коммерческих предложений, писем, презентаций · Письменный перевод технических и рекламных текстов, контрактов, инвойсов.

Education

  • Minsk State Linguistic University
    Bachelor's degree, Computer linguistics
    2013 - 2018

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