Marketing Manager

• Jul 2022 - Present

Strategy Director

• Apr 2022 - Jul 2022

• Served as Account Lead for 40+ clients to ensure the successful execution of contracted work and continuation of positive results • Analyzed data reports and made strategic recommendations to drive engagement, impressions, awareness, thought leadership, lead generation/nurturing, and conversions • Wrote, edited, and provided feedback on a wide variety of client deliverables, including short- and long-form content pieces, website sitemaps, website designs, keyword plans, video storyboards, ad campaigns, and more • Supervised members of the Strategy Team, all who were responsible for client experience and deliverable fulfillment • Led client meetings and provided marketing and business consultation to drive initiatives, support decision making, and provide strategic focus Show less

Communications Director

• Jun 2020 - Apr 2022

• Created content and wrote copy for Arco's broad client base which included a variety of industries, audiences and platforms • Strategically developed, discussed, and granularly defined marketing campaigns and programs • Managed and adjusted marketing calendars for clients to ensure all deliverables were accounted for • Drove organic and paid social media ad strategy • Made strategic recommendations to drive engagement, impressions, awareness, thought leadership, lead generation/nurturing and conversions Show less

Marketing Strategist

• Oct 2018 - Jun 2020

• Developed and executed creative direct mail, email and digital marketing campaigns to target and engage prospective clients• Researched the market to identify new opportunities to continually improve prospect, client and associate relationships• Managed and edited website content as needed • Composed copy for a variety of projects• Ensured brand alignment on all marketing channels to increase brand awareness and support brand consistency

Marketing Specialist

• Feb 2016 - Oct 2018

• Assisted with the coordination of marketing activities individualized to each salesperson’s needs to help support growth and expansion of Gabriel Group service offerings• Created and distributed original material/content including, but not limited to press releases, blog posts, white papers and case studies that will increase traffic to Gabriel Group’s website• Managed and created content for all social media channels including Facebook, Twitter, LinkedIn and Glassdoor• Supported sales through prospect research, sales proposal development, pre-show promotion and post show follow up to conference attendees, etc.• Helped with Gabriel Group Associate Appreciation efforts• Facilitated Customer Retention activities, including customer survey calls, etc. Show less

Communications Specialist

• Jun 2015 - Feb 2016

• Executed on client-approved employee engagement strategies • Was responsible for deliverables including communications plans, engagement program plans, and internal communications such as video scripts, emails, internal social media content, newsletters, copy for intranet and other collateral • Worked closely with Radiant Partners to understand client goals and objectives • Delivered well-organized, consistent written work that aligned with communication and engagement strategies Show less

Assistant Communications Manager

• Jul 2014 - May 2015

• Managed multiple creative projects under tight deadlines from concept to execution • Ensured creative deliverables were in accordance with schedules, budgets and requirements • Presented copy documents, mockups and other creative to clients for review/approval • Wrote and edited copy for digital and print communications • Created and presented communication plans and timelines • Developed communication strategies and tactics to address various client needs • Brainstormed and strategized marketing and sales promotions with account teams • Helped to create PowerPoint decks and other elements for presentation to clients Show less

Marketing Intern

• Jan 2014 - Jul 2014

• Interviewed subjects; wrote short stories and feature articles for web and print publications • Wrote for international publications in Europe, Australia and New Zealand • Assisted with editorial planning and writing for Reliv’s Lifestyle magazine, sent to 60,000 distributors in the US and Canada • Wrote for brochures, advertisements and flyers • Helped develop monthly social media strategy for Twitter, Facebook, Google+, YouTube, LinkedIn, Pinterest • Used content management systems to make updates to Reliv websites and blogs • Researched topics and wrote articles for the Reliv Blog Show less

Marketing Intern

• May 2013 - Sep 2013

• Managed inventory of marketing collateral, translations, distributing, revising and replenishing • Assisted with strategies to grow audience segments • Coordinated trade show and conference participation • Tracked media coverage and supported media relations • Supported website content management, social marketing and e-marketing tools • Created communications for several product launches and message programs • Helped in maintaining marketing databases Show less

Marketing and Communications Intern

• Jan 2013 - May 2013

• Assisted the Athletics Department with the planning and implementation of the University's 50th Anniversary Jubilee Celebration • Created weekly communication plans that included new programs, initiatives and social media content • Helped with the planning, on-site coordination and follow through of University sanctioned events • Wrote published articles that highlighted various athletic achievements • Interviewed University alumni who contributed to UMSL during their time as student-athletes Show less