Experience

Sitejabber

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Email Marketing Manager

  • Feb 2023 - Present

  • Creates and deploys full-lifecycle email campaigns, from lead gen to nurture and on through the entire customer journey. • Continually optimizes all aspects of campaigns. • Manages campaign segmentation, targeting, and regular reporting. • Drive email marketing so as to lead to MQLs and ultimately to closed opportunities. • Works closely with teammates to keep content in ongoing campaigns up-to-date and consistent with our brand, company, and products. • Is a resource for cross-functional teams on best practices relative to email campaigns. • Researches and recommends new technology platforms. • Project manages both business and customer blogs from ideation to publishing. Show less



Prüvit

• United States
• Wellness and Fitness Services
• 200 - 300 Employee

• Senior Marketing Communications Specialist

  • Feb 2018 - Feb 2023

  •Owned all email marketing end-to-end: campaign scheduling, segmentation, creative development, email asset production, and post-deployment analysis for 800K+ subscribers spanning North America, Australia, & Europe. •Lead execution of innovative marketing campaigns for over 10 monthly sales, 2 monthly events, and weekly customer engagement. •Strategized with internal departments to develop monthly growth marketing strategies to retain the 60K loyalty program base and grow new subscriptions. •Researched, developed, and lead creative strategy of 30+ new CPG annually for a global luxury supplement brand, resulting in new revenue of $100M+. •Wrote all public-facing collateral, including blog posts, guides, and white sheets. •Customized brand message to reach and capture target audience interest and drive engagement. •Analyzed campaign data on an ongoing basis, providing reports with opportunities for improvement. •Conducted A/B testing to analyze customer behaviors, habits, and potential desires. •Edited all online content to increase digital presence and enhance SEO. •Increased average email open rates by 15% and clickthrough rates by 1.5%. •Automated over 30 campaigns to increase consumer engagement and retention. •Mentored team of marketing coordinators to produce high quality content and enhance consumer experience. Show less



Modern Kids Dentistry

• United States
• Medical Practices
• 1 - 100 Employee

• Front Office Manager

  • Oct 2016 - Jan 2018

  • Oversaw appointment scheduling and itinerary coordination for 4 hygienists and 1 dentist. • Maintained files & records for over 1200 patients by implementing effective filing systems that boosted efficiency and organization. • Established improved workflow processes, monitored daily productivity, and implemented modifications to improve the overall patient experience. • Monitored the front reception area to ensure a welcoming environment. • Oversaw appointment scheduling and itinerary coordination for 4 hygienists and 1 dentist. • Maintained files & records for over 1200 patients by implementing effective filing systems that boosted efficiency and organization. • Established improved workflow processes, monitored daily productivity, and implemented modifications to improve the overall patient experience. • Monitored the front reception area to ensure a welcoming environment.



Freelance

• Egypt
• Human Resources
• 1 - 100 Employee

• Copywriter/Editor

  • Jun 2015 - Aug 2017

  • Wrote and edited short and long form articles, blogs, and advertising copy for use by clients. • Revised written material to meet personal standards and satisfy the needs of over 25 clients • Researched & developed over 40 recipes, 17 menus, and 8 digital cookbooks. • Wrote and edited short and long form articles, blogs, and advertising copy for use by clients. • Revised written material to meet personal standards and satisfy the needs of over 25 clients • Researched & developed over 40 recipes, 17 menus, and 8 digital cookbooks.



GMeals

• United States

• Content Coordinator

  • Jun 2015 - Dec 2016

  • Wrote weekly online and shareable content to increase website interaction. • Designed 48 nutrition labels and ensured all meals met health standards. • Championed within the local community to increase brand awareness. • Wrote weekly online and shareable content to increase website interaction. • Designed 48 nutrition labels and ensured all meals met health standards. • Championed within the local community to increase brand awareness.



MD2U

• United States
• Medical Practices
• 1 - 100 Employee

• Care Coordinator

  • Oct 2014 - Aug 2016

  •Oversaw 2 micro-practices of Nurse Practitioners, spanning 200 miles of central KY. • Fostered strong rapport with fellow healthcare providers, ensuring comprehensive patient care •Oversaw 2 micro-practices of Nurse Practitioners, spanning 200 miles of central KY. • Fostered strong rapport with fellow healthcare providers, ensuring comprehensive patient care



Your Food Story Inc

• Canada
• Food and Beverage Services

• Content Creator Intern

  • Feb 2014 - Feb 2015

  •Researched and strategized 4 monthly content ideas to deliver the brand mission and vision. •Wrote 36 long-form articles for online blogs to support educational library. •Assisted in Company's first product launch. •Researched and strategized 4 monthly content ideas to deliver the brand mission and vision. •Wrote 36 long-form articles for online blogs to support educational library. •Assisted in Company's first product launch.