Experience

Whisper Media
• Singapore
• Advertising Services
• 100 - 200 Employee
• Assistant Manager

  • Nov 2022 - Present


Zee Entertainment Enterprises Limited

• India
• Entertainment Providers
• 700 & Above Employee

• Assistant Manager- Research and consumer insights

  • Feb 2019 - Aug 2022

  Played a key role in maintaining the Consistent No:2 position in fiction genre and TSV within a small span from launch • Implemented consumer research and market trends into actionable insights • Worked with Senior manager and created full 360-degree market plans, content roadmaps and oversaw the creation of the tools for all parallel • Created a new format for reporting and presenting the Research reports for quick decision making and faster observation • Managed a 3-member team for CRM and ground research, the consolidated reports were of prominent help in building and continuing the quality of content and branding. Created a system for monitoring competition channels for the team. • Redesigned and conducted few promotional activities which helped conversion rates • Part of creating distinguished marketing campaigns for new launches with marketing team and respective agency • Recognized for speedy solution-making by coordination within different teams • Conducted market validation research through administration of an in-person survey • Performed professional market research in order to identify target market, consumer behavior, industry trends, and competition • Developed new strategies collaborating with other team /department to improve overall business efficiency • Planning and implementing FPC with reference to competition FPC, consistently providing Competition moves timely and preparing actionable findings and ideas to the top management and content team



Flowers TV ( Insight Media CIty)

• India
• Media Production
• 100 - 200 Employee

• Marketing Research And support

  • Feb 2017 - Jan 2019

  Assist the marketing department with various support services like proposal formation, integration ideas, media planning, presentations, Adex reports etc. • Service the release of on air and online client sponsorships. • Make presentation on programs and upcoming events for the sales pitch. • Conduct BARC research, compile data, and prepare reports for the assessment by the management. • Build the Programme Chart and enter the same in the system. • Prepare marketing MIS, sales reports and salespresentations. • Act as key coordinator between the marketing and production team. • Part of the Marketing support team of AR Rahman Show and various inhouse award shows like Film Awards, Music Awards and TV Awards.


Reliance General Insurance
• India
• Insurance
• 700 & Above Employee
• Bancassurance Sales Manager

  • Jun 2016 - Jan 2017

Media One TV
• Media Production
• Assistant Producer

  • Dec 2013 - Dec 2013