Chief Strategy & Marketing Officer

• Nov 2022 - Present

As CMO of Timspark, I am dedicated to promoting our unique business delivery model that disrupts the traditional software outsourcing industry by offering unbreakable core teams to address client needs. In my role, I focus on the following areas of responsibility: - Developing and implementing data-driven marketing strategies to drive growth. - Managing and strengthening the Timspark brand identity. - Enhancing customer engagement and nurturing long-term relationships. - Analyzing performance metrics to optimize marketing initiatives. - Collaborating with cross-functional teams to align marketing efforts with company goals. I am proud to be part of Timspark's mission and am passionate about leveraging my expertise to help the company grow and showcase the value of our exceptional solutions in the market. Show less

Owner

• Dec 2020 - Present

As the Founder and CEO of Spiring Company, I've channeled my years of experience working in the corporate world into creating a market research agency that truly understands the needs and challenges of small and mid-sized IT companies. I have always been passionate about the transformative power of market research and analysis, and I'm committed to sharing my knowledge and expertise with businesses looking to grow and thrive. Having navigated the complexities of the corporate environment myself, I appreciate the value of a tailored approach that addresses each client's unique situation. That's why, at Spiring Company, we focus on delivering personalized solutions, backed by an empathetic understanding of the challenges businesses face in today's ever-evolving landscape. I take pride in leading a team of dedicated professionals who share my vision and enthusiasm for making a real difference in the IT sector. Together, we strive to cultivate a collaborative environment where our clients feel supported and empowered to achieve their goals. Show less

Advisor (Marketing)

• Jan 2023 - Present

Chief of Market Research

• Jan 2022 - Mar 2023

Managing the team of researchers and analysts, setting up internal processes & policies for the team, contributing to marketing & business development strategy shaping.Driving market research & analysis, defining perspectives and opportunities for company's business growth.Contributing to agile-marketing transformation, helping cross-functional marketing teams to launch quick tests and deliver success.

Head of Marketing Operations

• Aug 2022 - Jan 2023

Market Research Advisor

• Mar 2021 - Jan 2023

Head of B2B Analytics, Business Development

• Dec 2017 - Mar 2021

- Managing the team of experienced market, data & business analysts- Defining business directions for company, providing market researches and insights- Developing the business strategy for B2B monetization at the US market- Communicating with leading Pharma and FMCG companies, negotiating partnerships opportunities

Head of Marketing Analysis

• Apr 2017 - Mar 2018

Managing Marketing Analysis Unit at ScienceSoft, performing strategic level analysis of opportunities for the business in the areas of the company’s markets, competition and service mix. Key Responsibilities:- Analyzing opportunities for ScienceSoft to expand services, examining marketing channels, and exploring innovative business opportunities;- Managing quantitative and qualitative operations research and analysis, preparing and facilitating business operations improvement proposals, and formulating plans to support promotion of the company’s services;- Managing the compilation, analysis, and reporting of data to forecast trends in the areas of the company’s markets; evaluating business performance;- Handling Web Analysis in ScienceSoft, utilizing different external and internal analytical tools. Show less

Market Analyst

• Jul 2016 - Jul 2017

Key responsibilities:- Market research: exploring new opportunities for the company at the US market;- Collect data on consumers, competitors and market place and consolidate information into actionable items, reports and presentations;- Evaluating past performance of service's sales, measuring the effectiveness of marketing programs and strategies;- Designing surveys to discover prospective customers' preferences;- Interpret data, formulate reports and make recommendations;- Provide competitive analysis on various companies' market offerings, identify market trends, pricing/business models, sales and methods of operation;- Analysis of issues and problems that come along the working process;- Web analysis;- Assisting in seo-strategy development;- Collaboration with teams of developers, managing the work on analytical tools creation and improvement;- Work with Excel (for internal analysis), Google Analytics, Google Search Console, Yandex Metrica, Google AdWords, some other seo-analysis instruments. - Creation and presentation of reports (result of analytical work), proposing further steps for situation's improvement. Show less

Marketing Assistant

• Sep 2015 - Jul 2016

Key responsibilities:- Work with CRM: gathering and analyzing information regarding company's prospects and customers;- Prepare the data bases of prospects;- Prepare needed information and materials for the international conferences;- Communicate with potential customers (personalized emailing, cold calling, etc.);- Lead generation, participation in conference calls with sales and business development managers;

Specialist, Credit Card Dptm

• Jun 2015 - Aug 2015

(Internship) Key Responsibilities: - Working with Archive documents, detecting clients with problematic credit history; - Monitoring the clients database, adding information on new clients, fixing issues with the database. (Internship) Key Responsibilities: - Working with Archive documents, detecting clients with problematic credit history; - Monitoring the clients database, adding information on new clients, fixing issues with the database.