Experience

The Digital Tree

• India
• Advertising Services
• 1 - 100 Employee

• • Dec 2017 - Present

  As a digital account director, I set the client servicing and business development SOPs at the Digital Tree, aligning sales teams to advertising revenue targets laid out by the management. My primary role was to ensure that that the Digital Tree solutions were represented well at all the top media agencies in the region, including small and medium scale media agencies. In addition to this, revenue generation through the solutions ofa. 365 Scores - the region's largest sports appb. Clicktivated - an industry leading Shoppable video solutionc. The GRID - Digital Tree's homegrown adtech stack encompassing ad planning to trafficking to analysis with a heavy focus on programmatic media/ biddable media. d. Yawmiyati - a prominent women's lifestyle digital channele. Jebbit - an interactive survey and zero party data based ad creativeI also oriented, trained and managed the sales team across these products, aligning them to the revenue targets as well as client servicing KPIs. I take pride in the fact that the Digital Tree today is an established name in the halls of all the media agencies in the region, with our solutions being Tier 1 listed therein. I was able to build trust with our agency partners, often working with cross functional teams such as - creative, content, social, planning and buying teams. Our clients across industries such as FMCG, tourism, automotive, pharma, banking, F&B, real estate and others continue to enjoy working with Digital Tree's creative and impactful digital solutions. I devised, planned and executed large scale digital campaigns for blue chip brands that generated high levels of visibility and impact across the outlined KPIs.A passionate sports marketer, I planned complex sports marketing campaigns for clients who wished to leverage the power of sport. I have an in-depth knowledge of digital media, the Google ecosystem, programmatic and biddable media and am a seasoned digital marketer. Show less

• • Dec 2017 - Present

  Digital Advertising Account Director - Business development and Revenue generation from digital platforms, focused on Mobile. Generating Sales via Advertising Revenue for mobile platforms including - - 365 Scores - the MENA region's top live sports scores app.- Mobmotion - a mobile solutions library encompassing mobile ads inventory, creative advertising solutions and customized content.- Adtile - a motion enabled mobile advertising solution from Silicon Valley, California.- Responsible for revenue generation via key account management of top direct clients. - Responsible for revenue generation via key account management of top Media groups, Media agencies and boutique media agencies. - Responsible for developing new streams of revenue including Custom, on-demand content (editorial, social, videos and Rich Media). On-boarding content partners and signing scope of work agreements with them. - Generating digital advertising revenue for Mobile platforms, specializing in the automotive industry. - Conceptualizing creative yet effective mobile advertising campaigns from an Awareness, Engagement and Tactical perspective across various industries including - Automotive, FMCG, VOD, Entertainment, Real Estate, Fashion and Lifestyle. - Conceptualizing, planning and monitoring digital performance campaigns including - Cost per mille, Cost per click, Cost per lead, Cost per view, Cost per completed view, Cost per acquisition among others. Show less

• • Dec 2017 - Dec 2017


Sneakers Middle East
• United Arab Emirates
• Media Production
• Co-Founder and head of commercial

  • Mar 2019 - Present

yallacompare
• United Arab Emirates
• Insurance
• 1 - 100 Employee
• Head Of Sales

  • Jul 2017 - Oct 2017


www.sport360.com

• Advertising Sales Manager

  • Dec 2015 - Jun 2016

  I am responsible for the generation of revenue on the UAE'S number 1 sports website and the Middle East's only sports newspaper through digital advertising, rich media, programmatic and print advertising. I also write cool articles on cars and motorcycles. I am responsible for the generation of revenue on the UAE'S number 1 sports website and the Middle East's only sports newspaper through digital advertising, rich media, programmatic and print advertising. I also write cool articles on cars and motorcycles.



Gulf News

• United Arab Emirates
• Newspaper Publishing
• 500 - 600 Employee

• Brand Advertising Manager - Wheels Magazine and App

  • Mar 2011 - Dec 2015

  ‘Wheels’ is the oldest and the leading motoring content brand in the UAE. Encompassing Wheels English, Wheels Arabic, the Wheels tablet app and the wheels website – www.wheels.ae – Wheels is the opinion leader and the benchmark for motoring content. As Brand & Advertising Sales Manager, my scope includes: ● Profitability and commercial success, regionally, of: ○ Wheels English ○ Wheels Arabic ○ www.wheels.ae ○ Wheels tablet app ○ Wheels events and sponsored properties ● Budgeting and planning Annual Revenue for the Wheels brand ● Recruiting, training and managing sales teams ● Setting SOP and KRA’s for the entire sales team and monitoring KPI's ● Execute innovative means of revenue generation for the Wheels brand and its various brand extensions ● Sales tracking, monitoring and reporting ● Responsible for driving brand strength, market share and growth rate via effective management of : ○ Communication & Marketing, Brand Partnerships and People Management ● Set the guidelines for the Ideal Client and train the sales teams on the same (the perfect business) by setting benchmarks for: ○ Contract sales ○ Up-selling ○ Innovative Advertising ○ Brand Partnerships Achievements: ● Youngest Brand & Advertising Sales Manager at Gulf News Magazines ● Devised the media convergence strategy for Wheels and took it from being a magazine to the regions number 1 motoring content brand ● Achieved highest Annual Revenue, the highest monthly revenue and the highest weekly revenue ever at Wheels. ● Highest Profit growth of all titles from 2011 to 2014 ● Highest ad volume market share of all titles from 2011 to 2014 ● Highest ad revenue market share of all titles from 2011 to 2014 ● Successfully launched and managed brand extensions such as ○ Wheels app ○ Wheels website ○ Wheels events ○ Wheels brand alliances ● Highest revenue achievement for special advertising among all titles ● Top performer in Direct Marketing Sales ● Top performer in online and digital sales Show less



Eat Right Healthy Meals

• Owner and Business Head

  • Oct 2009 - Dec 2015

  Eat Right Healthy Meals ® is a service, aimed at encouraging people to take an active interest in what they eat and how their food of choice affects their physical and overall state of being. Eat Right Healthy Meals delivers Calorie-counted nutritious meals to its clients. Eat Right utilizes the services of qualified nutritionists and only the finest culinary professionals to ensure that every time a patron eats an Eat Right meal, they experience delight without the high calorie intake of a regular meal. Role and Profile ●Conceptualized the concept behind Eat Right Healthy meals ●Develop a business plan including Pricing, Product Development, Brand Ideology, Route-to-market, Sales and Analysis ●Market research ●Devise the pricing taking into account the competition. ●Developed the positioning of the brand and the product ●Target audience profiling, The product quality and attributes ●The route-to-market (delivery strategy and logistics) ●The channels of communication and marketing such as Online, BTL, PR and Sampling ●Developed Social Media connect for brand Eat Right, integrating order taking and customer feedback mechanisms via Facebook and e-mail. Show less



Chateau Indage Pvt Ltd

• Brand Manager - Energy Drinks

  • Dec 2008 - Dec 2010

  The Indage Group is a pioneer in the Indian Wines Industry with interests in construction and FMCG as well. Indage Group is the first mover in domestic wine manufacturing. The Group currently owns more than 15 vineyards across the globe spanning over 4000 hectares. As Brand Manager – Bling my role is outlined as follows: ●Formulate Brand Marketing plan including Sales forecasting, channel strategy and competitive strategy ●Address product / packaging complaints and make suitable improvements with the help of R&D and Packaging development ●Identifying specific areas for research, and briefing to agency / department, analyzing results and planning action ●Create channel-specific marketing and sales plan based on trade and consumer insights, across HORECA, Modern Trade, General Trade and other formats of consumption ●Execute ATL and BTL activation plans to initiate trial and drive purchase via effective and innovative POS material ●Effectively set processes for Trade Marketing as well as Consumer Marketing: ●Set Operations and KRA management for sales teams ●Set the guidelines for the Perfect Bling outlet and trained the national teams on the same (the perfect Bling account) by setting benchmarks for: Bling Branding, Monitoring the Placement of POSM according to the brand guidelines Outlet staff training on the product and sales pitch, Sales process adherence Show less



Narangs Hospitality Services Private Limited

• India
• Consumer Services

• Key Accounts Manager (Red Bull, Evian, Perrier, Illy, Russian Standard)

  • Jul 2007 - Dec 2008

  The Narang Group is a leading beverage sales group and is the authorized marketing, sales and distribution partner for a variety of beverage brands such as: ●Red Bull Energy Drink ●Perrier Sparkling water ●Illy Café ●Evian Mineral water ●Russian Standard Vodka ●1883 Routin Syrups In addition to this, the company also manufactures sells and distributes its own brand of premium mineral water – Qua. Key Accounts Manager – all brands ●Handling Marketing, Sales, and Activations for the entire brand portfolio in the top volume and Image accounts of Mumbai. ●Was operational in the soft launch of our own brand of premium mineral water – Qua. ●Negotiated and closed deals with international 5-star Hotel chains to make Narang group beverages the exclusive beverages in their category at the hotel properties. ●Creating a niche for Imported premium beverages and mineral water in India by identifying the relevant target consumers and key influencers through Opinion Leader programs and BTL activity ●Identified new areas of consumption and supervised the sales team on periodical sales targets. ●Successfully managed and executed CRM initiatives in all handled accounts. ●Consistently being the top performer with respect to Red Bull, Evian, Perrier, Qua and Russian Standard vodka sales. ●Consistently achieved marketing and sales targets. ●Set the guidelines for the Red Bull Model outlet and extended the same principle to all Narang group brands. Show less