Experience

H&S

• South Africa
• Staffing and Recruiting
• 1 - 100 Employee

• Vice President

  • May 2022 - Present

• Senior Director, Lifestyle

  • Aug 2021 - Apr 2022

• Director

  • Oct 2019 - Jul 2021

• Senior Account Supervisor

  • Aug 2018 - Sep 2019

• Account Supervisor

  • Mar 2017 - Jul 2018

• Senior Account Executive

  • Aug 2016 - Feb 2017



Source Communications

• Telecommunications
• 1 - 100 Employee

• Account Manager

  • Apr 2013 - Aug 2016

  • Developed and executed strategic media campaigns for project-based and retainer clients in the lifestyle, fashion, hospitality, non-profit, health-and-wellness and media sectors including, but not limited to, Achilles International, ALOHA, Bike New York, Central Park Conservancy, Jacob & Co., NY Daily News, Primary Care Progress, etc. • Consistently pitched and secured impactful press coverage ranging from event listings to product placement to multi-page features• Conceptualized and spearheaded strategic event press campaigns for high-profile clients and initiatives• Worked on a range of celebrity outreach and secured Scarlett Johansson, Susan Sarandon, Julianne Moore, John Lithgow, Katie Couric & Robin Roberts for various client initiatives• Assisted in the research, writing and development of new business proposals and presentations• Consulted on social media programs to underscore PR strategy and increase brand visibility• Managed junior staff and oversaw intern supervision. Show less

• Account Executive

  • Oct 2011 - Mar 2013

  • Responsible for daily client management and interaction (agendas, recaps, activity reports, etc.) for accounts such as: Applebee’s, Achilles International, Bike New York, Central Park Conservancy, Horticultural Society of New York, Hotel Chantelle, Ravel Hotel, Sector Watches, TOURNEAU, etc. • Drafted and serviced pitch letters, press releases and media alerts to targeted media outlets• Attended and facilitated media interviews; networked with reporters and editors• Conceptualized and produced myriad client and media outreach events. Show less

• Account Coordinator

  • Sep 2011 - Oct 2011

  • Provided support on accounts such as: Hotel Chantelle, Fordham University, Sector Watches, CIRCA, and Central Park Conservancy• Participated in brainstorming sessions to develop strategic/creative thinking for clients• Created targeted media lists for broadcast, radio, and print media outreach• Developed media relationships by actively pitching story ideas and setting up editor desk-sides• Clipped and circulated client press• Attended and supported at client meetings and events. Show less



Harrison & Shriftman

• Lifestyle Intern

  • Jan 2011 - May 2011

  • Created press clips for various luxury and lifestyle clients including Grey Goose, BlackBerry, Harry & David, and Crumbs Bakeshop • Developed media pitches, specialized media lists, and client-specific gifting mailers for a range of media outreach • Managed various aspects of client events including guest lists, media outreach, and press plans as well as on-site coordination of press arrivals for events such as Paramount Hotel Bar’s preview party and Sony Ericsson Xperia PLAY’s preview party • Developed monthly and quarterly status reports for clients. Show less



Conde Nast

• United States
• Media Production
• 700 & Above Employee

• WIRED Public Relations Intern

  • May 2009 - May 2010

  • Provided assistance to deputy director of communications • Created specialized media lists, assembled media coverage reports, and maintained media directories • Developed various media materials including press releases, fact sheets, and press kits • Planned and executed events such as WIRED’s 2009 annual Business Conference and 2009 holiday pop-up shop opening party with over 10,000 guests and A-list attendees • Promoted WIRED through various social media platforms including Facebook, Twitter, Tumblr, and more. Show less



Time Out New York

• United States
• Performing Arts

• Editorial Intern

  • Jun 2006 - Aug 2006

  • Conducted supplemental reporting and instrumental fact checking for editorials • Served as point of contact with various PR agencies for editorial coverage of brands • Coordinated mailings and shipments of all lifestyle and fashion sample merchandise. • Conducted supplemental reporting and instrumental fact checking for editorials • Served as point of contact with various PR agencies for editorial coverage of brands • Coordinated mailings and shipments of all lifestyle and fashion sample merchandise.