Chief Product Officer

• Aug 2021 - Present

Founder

• Nov 2018 - Present

https://eveditz.com/ https://eveditz.com/

Content Marketer

• Jul 2018 - Nov 2018

Content Manager

• Nov 2016 - Jun 2018

Competera is a Ukrainian SaaS (offices in Ukraine, US, Indonesia, RF) that provides retail leaders with competitive data and helps them to set optimal prices.My primary task is to produce qualitative and convertible content; grow brand awareness along with a base of potential customers through educational content. The secondary task is to build a scalable content unit: set works and control the contributors to the project (planning, delegating, analysis of results and constant improvement).Achievements:New types of high conversion content were launched: ebooks, white papers, surveys, online academy course, hybrid landing pages, etc. All content creation was aligned with SEO to provide long-term sustainable lead generation. The website was redesigned and restructured (three times so far). All these activities brought search traffic growth by 243%, product goal completions increased by 270%, and content downloads increased by 692%. Content unit of 3 people in-house and 5 outsourced positions created.Responsibilities:1) Development and implementation of the content strategy.2) Content aligning with a product line, SEO, CTA’s, psychological triggers, and promos to meet board goals.3) Preparation and launching of new landing pages.4) Administration, CR% improvements, and optimization of company’s websites.5) Recruitment, training, and coordination of staff (in-house and outsource).6) Scrum-mastering of the marketing team.

CEO, co-founder

• Jul 2014 - Jul 2016

Betravel was a traditional travel agency. My primary task was to set lead generation flow, manage all administrative processes, hire new travel managers, build a community of travelers, and find new ways to generate cash flow.Achievements:Different marketing channels to attract leads were tested and approved; sales algorithms were built in a way to recur customers (80% recurring after first six months); a School of Travel Agent was launched (public access, 50 attendees).Responsibilities:1) Marketing campaigns launching, and automatization of lead generation process2) Business administration responsibilities 3) Negotiations with partners and clients4) Creation of the sales team motivation program5) Team recruitment, training, and coordination6) Website content creation

Freelance for SMB clients

• Nov 2012 - Jun 2014

My primary task was to generate sustainable active income by providing clients with marketing services. Clients: pawn shop, beauty salons, tailor production, restaurant, children's club, bookstore, 1C developers, real estate agency, personal driver, pubs, travel agencies, newspaper, local non-profit organizations, etc.Some of the activities list I was responsible for: marketing studies, outdoor advertising, sales training, non-standard advertising, discount programs creation, the organization of various events, branding, advertising campaigns development, strategic planning. Responsibilities:Full stack freelance process from finding customers and providing them with marketing solutions to upsell existing ones.

Journalist and editor for different media

• Oct 2006 - Nov 2012

• Editor-in-Chief at S.M.A.R.T. Magazine (intelligent solutions aka smart houses, Kyiv)• Deputy Editor-in-Chief at Axiom Magazine (real estate, construction, and architecture, Kyiv)• Editor at Real Estate Review Magazine (real estate, development, and construction, Kyiv)• Journalist at Construction and Reconstruction Magazine (construction, Kyiv)Responsibilities:Creation of editorial calendar and content production (long reads, interviews, checklists, advertisements, PR texts, etc.); recruitment, training, and coordination of outsourcing authors.