Digital Marketing Specialist

• Dec 2020 - Present

Shop Manager

• Aug 2017 - Jul 2020

- Social media optimization - Facebook and Instagram, - Developing an e-commerce website on Shopify,- Planning and implementing in-store marketing strategies,- Setting sales targets, creating monthly reports, analyzing sales trends,- Selecting product mix and pricing stock,- Team building: recruiting, training and rostering staff,- POS and customer service training.Key achievements:- Increased sales by 100% in the first year of management; - Created a new process to assure customers' requests for new products are addressed, securing sales and increasing customer loyalty.- Team building: raised employee retention by 50%.

Retail Salesperson

• Oct 2016 - Aug 2017

- Provided excellent customer service and meet sales targets,- Window dressing and maintain in-store presentation, - Instruct customers on product maintenance,- Efficient cash handling and POS system usage.

Digital Marketing Analyst

• Jun 2015 - Mar 2016

- Planned and implemented online and offline campaigns. Online media used involved Facebook ads, Google Display Network, Google Adwords, mobile marketing, email marketing, influencer marketing. Offline channels included ads in magazines, local newspapers, flyers.- Presented campaign performance reports and developed analysis based on their main KPIs.- Developed strategic partnerships to raise awareness of the app.- Worked beside an agency to create press releases. Managed an onsite team of 6 professionals to carry out the company's strategy.- Ensured customer satisfaction by working with the CRM team.

Marketing Consultant

• Jan 2015 - Jun 2015

- Developed the brand guideline according to company's briefing. - Created an online content strategy to raise awareness of the company. - Set up social media profiles and planned content for posts.- Developed marketing proposals to meet clients' needs. - Developed the brand guideline according to company's briefing. - Created an online content strategy to raise awareness of the company. - Set up social media profiles and planned content for posts.- Developed marketing proposals to meet clients' needs.

Marketing Analyst

• Aug 2012 - Jul 2014

- Developed campaigns alongside a marketing agency. Media plans included offline channels such as radio, magazines, newspapers, flyers, posters and printed publicity inside the mall; whereas online strategy consisted of Facebook Ads, events landing pages and email marketing.- Planned and implemented promotional events to foster foot traffic to the shopping centre and hit sales targets. - Developed and updated reports on store sales performance. Analyzed sales trends, met with shopkeepers to understand their needs and created promotional plans to increase sales. - Followed up on customer satisfaction KPIs (Net Promoter Score); - Developed and updated reports and analysis on events results and their impact on the annual sales targets (SSS).- Managed the marketing area cash flow, dealing with suppliers payments and future contracts negotiations.- Promoted retail promotions alongside shop owners.