Experience

TALRACE

• United States
• Software Development
• 1 - 100 Employee

• Head of IT Marketing

  • Apr 2023 - Present

  1) Analysis and Planning 1.1Analysis of the Target Audience - Determination of demographic characteristics - Needs and interests research 1.2 Competitive Analysis - Identification of main competitors - Analyze competitor strategies 1.3 Defining Objectives - Setting short-term and long-term goals - Develop KPIs 2) Content Strategy 2.1 Develop Content Strategy - Selection of content topics and formats - Creating an editorial calendar 2.2 SEO Optimization - Keyword research - Optimizing profile using keywords 3) Execution 3.1 Content Creation - Developing and creating quality content - Regular updating of content 3.2 Network Interaction - Interacting with subscribers and other professionals - Participate in discussions and groups 4) Monitoring and Analytics 4.1 Analytics - Monitoring the effectiveness of content - KPI tracking 4.2 Strategy Adaptation - Adapt strategy based on analytics - Conduct A/B testing to optimize strategy 5) Iteration and Optimization 5.1 Iteration and Optimization - Regularly update strategy based on feedback and results - Continuous improvement and optimization of the profile 6) Promotion 6.1 Profile Promotion - Utilizing advertising campaigns to increase visibility 6.2 Personal Brand Development - Developing a unique style and voice for the profile - Participate in webinars, podcasts and other platforms to promote the personal brand Show less


MigSoft
• IT Services and IT Consulting
• 1 - 100 Employee
• IT Marketing specialist

  • Nov 2022 - Jul 2023