Anamaria Matei

Trade Marketing Specialist at Macromex
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Contact Information
Location
Bucharest, Romania, RO
Languages
  • English Full professional proficiency
  • French Limited working proficiency
  • Hungarian Elementary proficiency

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Lucian Harhata

It was great working with Anamaria! She's a very reliable person and an awesome Key Account Executive. I highly recommend anyone working with her.

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Experience

    • Romania
    • Food and Beverage Services
    • 100 - 200 Employee
    • Trade Marketing Specialist
      • Dec 2018 - Present

      > Managing the promotional plan, identifying new promotional opportunities; > Working closely with the marketing team to commercialise brand plans, looking at pack formats, pricing and promotions; > Monitoring the competitor’s brands; > Developing sell-in materials for the sales teams and in-store (POS) materials for the retailers; > Segmenting the customer base and working closely with P&Ls to optimise channel strategies and maximise ROI. > Managing the promotional plan, identifying new promotional opportunities; > Working closely with the marketing team to commercialise brand plans, looking at pack formats, pricing and promotions; > Monitoring the competitor’s brands; > Developing sell-in materials for the sales teams and in-store (POS) materials for the retailers; > Segmenting the customer base and working closely with P&Ls to optimise channel strategies and maximise ROI.

    • United Kingdom
    • Retail Office Equipment
    • Co-Founder
      • Jan 2017 - Dec 2018

      www.stonefeet.ro www.stonefeet.ro

    • Romania
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Business Development Manager
      • Jul 2014 - Jul 2015
    • Brazil
    • Retail
    • Key Account Manager
      • May 2013 - Jun 2014
    • Czechia
    • Motor Vehicle Manufacturing
    • 1 - 100 Employee
    • Fleet Key Account Manager
      • Nov 2008 - Apr 2013
    • Colombia
    • Advertising Services
    • Member
      • Oct 2006 - Aug 2008

      Business Club seeks expanding our personal and professional development, through practical tasks, trainings, debates, case studies and free discussions with liders from the Romanian business environment Our interests are: - Entrepreneurship, Business plans, The Stock Exchange, Market Research, Marketing Strategies, Management, Funds, Communication Skills needed in Sales, etc. Business Club seeks expanding our personal and professional development, through practical tasks, trainings, debates, case studies and free discussions with liders from the Romanian business environment Our interests are: - Entrepreneurship, Business plans, The Stock Exchange, Market Research, Marketing Strategies, Management, Funds, Communication Skills needed in Sales, etc.

Education

  • Academia de Studii Economice din București
    Bachelor's degree, Economics, Business Communication
    2005 - 2008
  • Academia de Studii Economice din București
    Master’s Degree, Business Administration and Management, Investments & Economic Development
    2010 - 2012
  • ZIVAC
    Analysis And Behavioral Assessment
    2013 - 2014

Community

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