Margarida Gonçalves
Brand Manager at Watchers- Claim this Profile
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Bio
Gilbert Sakr
Margarida was part of my team in Red Bull we worked together for almost 6 years she was the Marketing Manager in Angola and then Marketing Manager in Kenya. During this time she has shown a great deal of enthusiasm and motivation for her work and has taken on responsibilities above and beyond what her position required. Above all, Margarida is a team player that we can always count on and knows how to motivate fellow employees. You can count on Margarida in tough and critical situations she can handle pressure and navigate through the corporate structures and procedures. In short, I would highly recommend Margarida as a qualified applicant for any organization she is a valuable asset. Wishing you all the best Margarida.
Catarina Mascarenhas
Margarida is one of the most competent and trustful person I have ever met. She’s committed, motivated and truly responsible. She has very high standards, unbelievable team spirit and great management skills. I wish Margarida all the best and am sure that she will be an amazing asset for any company.
Gilbert Sakr
Margarida was part of my team in Red Bull we worked together for almost 6 years she was the Marketing Manager in Angola and then Marketing Manager in Kenya. During this time she has shown a great deal of enthusiasm and motivation for her work and has taken on responsibilities above and beyond what her position required. Above all, Margarida is a team player that we can always count on and knows how to motivate fellow employees. You can count on Margarida in tough and critical situations she can handle pressure and navigate through the corporate structures and procedures. In short, I would highly recommend Margarida as a qualified applicant for any organization she is a valuable asset. Wishing you all the best Margarida.
Catarina Mascarenhas
Margarida is one of the most competent and trustful person I have ever met. She’s committed, motivated and truly responsible. She has very high standards, unbelievable team spirit and great management skills. I wish Margarida all the best and am sure that she will be an amazing asset for any company.
Gilbert Sakr
Margarida was part of my team in Red Bull we worked together for almost 6 years she was the Marketing Manager in Angola and then Marketing Manager in Kenya. During this time she has shown a great deal of enthusiasm and motivation for her work and has taken on responsibilities above and beyond what her position required. Above all, Margarida is a team player that we can always count on and knows how to motivate fellow employees. You can count on Margarida in tough and critical situations she can handle pressure and navigate through the corporate structures and procedures. In short, I would highly recommend Margarida as a qualified applicant for any organization she is a valuable asset. Wishing you all the best Margarida.
Catarina Mascarenhas
Margarida is one of the most competent and trustful person I have ever met. She’s committed, motivated and truly responsible. She has very high standards, unbelievable team spirit and great management skills. I wish Margarida all the best and am sure that she will be an amazing asset for any company.
Gilbert Sakr
Margarida was part of my team in Red Bull we worked together for almost 6 years she was the Marketing Manager in Angola and then Marketing Manager in Kenya. During this time she has shown a great deal of enthusiasm and motivation for her work and has taken on responsibilities above and beyond what her position required. Above all, Margarida is a team player that we can always count on and knows how to motivate fellow employees. You can count on Margarida in tough and critical situations she can handle pressure and navigate through the corporate structures and procedures. In short, I would highly recommend Margarida as a qualified applicant for any organization she is a valuable asset. Wishing you all the best Margarida.
Catarina Mascarenhas
Margarida is one of the most competent and trustful person I have ever met. She’s committed, motivated and truly responsible. She has very high standards, unbelievable team spirit and great management skills. I wish Margarida all the best and am sure that she will be an amazing asset for any company.
Experience
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Watchers
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France
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Events Services
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1 - 100 Employee
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Brand Manager
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Nob 2021 - - Kasalukuyan
Responsible for Franck Muller, Bell & Ross, Graham and Cvstos. ATL, BTL, Trade Marketing, Portfolio management. Responsible for Franck Muller, Bell & Ross, Graham and Cvstos. ATL, BTL, Trade Marketing, Portfolio management.
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Red Bull
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Austria
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Food and Beverage Services
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700 & Above Employee
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Brand Manager
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Set 2018 - Hul 2021
Responsible for all brand communication: ATL, Trade Marketing. Portfolio management. Team management. - Development and implementation of differentiating campaigns that reinforced the brand's irreverent positioning and the maintenance of Top of Mind awareness in the category.- Portfolio management enabling an increase in shelf space and a growth in sales volume.
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Marketing Manager
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Hul 2018 - Set 2018
I mentored the Red Bull Kenya team for 3 months. - Development of the Business Plan for 2019: I identified 4 key audiences and all their touchpoints. - Internal training (Marketing and Sales) in professionalizing and optimizing resources and procedures, allowing more efficiency and an increase in Brand's awareness and premiumness in the market. .
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Marketing Manager
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Ene 2017 - Hun 2018
Reporting directly to the Business Unit Manager in Dubai.- Strategic change to optimize investments: team restructuring, greater effectiveness in the Advertising Plan, strategic change in event management positioning.Definition and Implementation of Marketing Plan to Angola | Adaptation of international campaigns/brand guidelines to local market | Media Planning | Social Media Management | Red Bull Events (Sports and Culture) | Sponsoring |Media Relations & PR | Content production (Still and Moving Images) | Team Management & Development | Trade Marketing | POS Order and Implementation | Budget Management & Control | Team Management (7 people) | Importer/Distributor Management | Sales Control | Price Study
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Brand Manager
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Hun 2013 - Dis 2016
First Red Bull Employee in Angola responsible for launching Red Bull Marketing Mix in Angola: Definition and Implementation of Marketing Plan to Angola | Media Planning |Adaptation of international campaigns/brand guidelines to local market | Launch Red Bull Advertising in Angola | Launch Red Bull Events (Sports and Culture) | Sponsoring | Launch PR projects | Content production (Still and Moving Images) | Red Bull Angola Team Recruitment (11 people) | Budget Management & Control
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Shift Thinkers
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Design Services
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1 - 100 Employee
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Angola Business Manager
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Ene 2012 - Hun 2013
Managing Angola Market reporting to HQ in PortugalSenior Account | Media Plans | Events | Advertising | Media Relations & PR | Communication | Branding | Production| Market Analysis | Consumer and Customer Insights |New Business | Financial Management and control. Main Clients and Projects: Deloitte (Prémios Sirius); Audi (Launch in Angola Market – 360º Project); Esporão (Advertising Campaign; Product launch; Media plans and PR); IBM (Events; PR). Managing Angola Market reporting to HQ in PortugalSenior Account | Media Plans | Events | Advertising | Media Relations & PR | Communication | Branding | Production| Market Analysis | Consumer and Customer Insights |New Business | Financial Management and control. Main Clients and Projects: Deloitte (Prémios Sirius); Audi (Launch in Angola Market – 360º Project); Esporão (Advertising Campaign; Product launch; Media plans and PR); IBM (Events; PR).
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YoungNetwork
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Brazil
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Public Relations and Communications Services
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1 - 100 Employee
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Senior Africa Consultant
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Set 2011 - Ene 2012
Senior Account | Media Plans | Events | Advertising | Media Relations & PR |Branding | Production| Market Analysis. Main Clients and Projects: TV Cabo; Esporão; Grupo LR, Martal. Senior Account | Media Plans | Events | Advertising | Media Relations & PR |Branding | Production| Market Analysis. Main Clients and Projects: TV Cabo; Esporão; Grupo LR, Martal.
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Escendo
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United Kingdom
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Strategic Management Services
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Chief of Marketing
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May 2010 - Nob 2011
Main Projects: SOLAR DE ALVALADE: Definition and Implementation of Marketing Plan: Advertising | Media Plan | Events (Clients and Media) | PR | Branding | Real State Exhibitions and Fairs | Production | Budget management | Managing Premium Costumers relation: contracts, payments. LUANDA TOWERS: Branding; Real state Stakeholders Management. VALE DE TALATONA: Definition of Marketing Plan: Branding | Communication | PR | Production. Main Projects: SOLAR DE ALVALADE: Definition and Implementation of Marketing Plan: Advertising | Media Plan | Events (Clients and Media) | PR | Branding | Real State Exhibitions and Fairs | Production | Budget management | Managing Premium Costumers relation: contracts, payments. LUANDA TOWERS: Branding; Real state Stakeholders Management. VALE DE TALATONA: Definition of Marketing Plan: Branding | Communication | PR | Production.
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Events Consultant
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May 2007 - Mar 2010
Events: Creation of Proposals | New Business | Events Production | Budget Control | Events Reports. Main Clients: Brodheim (Timberland, Guess, Furla, Burberry Trussardi, Silhouette), Essilor, IBM, Nestea, BNP Paribas, Seur. Events: Creation of Proposals | New Business | Events Production | Budget Control | Events Reports. Main Clients: Brodheim (Timberland, Guess, Furla, Burberry Trussardi, Silhouette), Essilor, IBM, Nestea, BNP Paribas, Seur.
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Consultant Les Milles
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Hul 2008 - Okt 2008
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NewsSearch
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Portugal
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Market Research
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1 - 100 Employee
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Commercial
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Peb 2007 - May 2007
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Agenda setting
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Mexico
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Advertising Services
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Consultant
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Ago 2006 - Peb 2007
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Estagio
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Set 2005 - Mar 2006
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Education
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1999 - 2005
Escola Superior de Comunicação Social
Licentiate degree, Public Relations/Image Management
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