Brand, Marketing & Communication Executive - Senior Customer Relationship Management Consultant

• Dec 2019 - Present

Consulting, strategy, project management, marketing, and customer experience. Consulting, strategy, project management, marketing, and customer experience.

Head Of Marketing Communications

• Feb 2019 - Present

Responsible for the strategic planning of the areas of Branding, Digital Marketing, Relationship Management and CRM, People & Engagement, Public Relations and Press, partnerships, and go to market strategies; client: Colaborativa Assessoria e Consultoria em Educação. Strategic planning of the Brand, Marketing and Communication area for small and medium companies. client: Drink'nthepot Co, The Women, etc. Responsible for the strategic planning of the areas of Branding, Digital Marketing, Relationship Management and CRM, People & Engagement, Public Relations and Press, partnerships, and go to market strategies; client: Colaborativa Assessoria e Consultoria em Educação. Strategic planning of the Brand, Marketing and Communication area for small and medium companies. client: Drink'nthepot Co, The Women, etc.

Mentora

• Jul 2023 - Present

Mentora de Startups da Inovativa Brasil auxiliando seu processo de desenvolvimento e crescimento Mentora de Startups da Inovativa Brasil auxiliando seu processo de desenvolvimento e crescimento

Mentora

• 2022 - Present

Mentora voluntária da maior rede de apoio ao negócio liderado por mulheres auxiliando seu processo de desenvolvimento e crescimento Mentora voluntária da maior rede de apoio ao negócio liderado por mulheres auxiliando seu processo de desenvolvimento e crescimento

Member of the Customer Advisory Board - Membro do Conselho Consultivo de Clientes

• Jan 2022 - Present

Associate Director / Brand, Marketing & Communication

• Apr 2012 - Apr 2019

Responsible for the strategic planning of the Brand, Marketing and Communication area. Managing the People & Engagement and Endomarketing, Internal Communication, Relationship; Management and CRM, and Planning areas; Results: Elaboration and execution of the marketing plan for the implementation of EY brand; Development of the Internal Communication plan with an average of 70% of engagement in each campaign, supporting the accelerated growth of the company; Implementing leadership actions regarding the sponsorship of Rio 2016 games, elaborating and implementing marketing plans specific for brand activation to Rio 2016 Hospitality Program and to strategic areas of the company; Planning and execution of several projects such as: * OBZ Project (Zero Base Budget) for the Brand, Marketing & Communication area; * Trainee Program; * CRM Project to assess and qualify the main customer contacts. Show less

Marketing Communication Consultant - Associate Director - Brand, Marketing & Communications

• May 2010 - Mar 2012

Development and implementation of Marketing projects, processes and products in partnership with Sales and Operations areas within the local market; Content planning for courses, congresses and conventions; Development of Image Consulting projects - Personal Branding; Main clients: Febracorp, Super Exclusivo, Reed Exhibition, e Mercado Jovem. Results: Segmentation and understanding of the current and future membership base, and structuring the communication plan for e-commerce (virtual fashion outlet focused on the luxury market); Obtaining significant savings by optimizing resources in the adequacy and accomplishment of events and fairs. Show less

Partnership Manager for Credit Cards

• Dec 2008 - Apr 2010

Management of the Partnerships and Credit Cards areas, of Banco Real and Santander brands, leveraging product life cycles (activation, billing, retention and loyalty), tailoring benefits to each segment / credit cards (7 million customers); Budget control of R$ 10 million / year, working with multifunctional teams. Management of the Partnerships and Credit Cards areas, of Banco Real and Santander brands, leveraging product life cycles (activation, billing, retention and loyalty), tailoring benefits to each segment / credit cards (7 million customers); Budget control of R$ 10 million / year, working with multifunctional teams.

Corporate Communication & Brand Strategy Manager

• Feb 2005 - Nov 2008

Development, management and control of events, relationship marketing projects, sponsorship and promotions as a strategic way to maintain or stablish customer relationships with the brands Banco Real, Van Gogh and Private; Leadership of Sustainability content and principles application in all company’s communication events and gifts; New projects development: demand identification, feasibility study, articulation with the business areas, strategic plan development, budget management, briefing and approval of all communication phases and measurement of results. Results: Negotiation and closing of major partnerships, such as Cinemark and B2W; Active participation on stablishing the first Brazilian brand with purpose and which projects became reference in the local market; Development of several projects for Real University; Leadership of several sustainability projects that have become market references, such as: Casa Cor 2005 and 2006, Sponsorship Afroreggae, SPFW, Van Gogh, Yoga for Peace, Talentos da Maturidade, Credit Cards Promotion, Platform Sponsorship and Relationship and Partnership Committee Manager of Banco Real. Show less

Sports Marketing manager

• Jul 2002 - Jan 2005

Brand Manager

• Jan 2001 - May 2002

Communication & Marketing, IT Leader

• Dec 1992 - May 2000