Senior Digital PR and Content Manager

• Aug 2022 - Present

Senior Content Strategist

• Jan 2022 - Jul 2022

Digital PR Manager

• Oct 2021 - Dec 2021

Senior PR

• Feb 2021 - Oct 2021

Digital PR Executive

• Mar 2020 - Feb 2021

Digital Marketing Masters Student

• Sep 2018 - Oct 2019

MSc Digital MarketingThroughout this practical-based course I became highly proficient in varying areas of traditional and digital marketing including;- Data profiling and segmentation- CRM- Customer journey and touchpoint analysis- Marketing metrics including social listening and analysing performance data- Business, financial and marketing strategy- Complete campaign design, creation and management- Email marketing- Social media management including ads platforms- UX and UI designDuring the course of the year I was able to gain experience working on real-time projects with companies such as Instagram, Ikea and AkzoNobel. The live project with Instagram involved designing and strategising a large-scale B2B campaign in order to market the 'Stories' platform to SMe businesses across the UK and Ireland, converting a minimum of 25,000 into customers.I was also able to utilise my previous skills gained during my retail career on a project for a failing SMe Shoe retailer. This involved analysing the companies current marketing strategy whilst performing a competitor analysis, and from this creating a report detailing an improved marketing strategy for implementation in order to maximise sales and performance potential across both E-Commerce and traditional stores. This module comfortably awarded my strongest grade across the degree, at 85.

Consultant

• Sep 2016 - Apr 2018

I left this role on excellent terms in order to undertake further study of a Masters Degree at Northumbria University.Undertaking this sales-driven role enabled me to gain strong commercial awareness and enhanced my skills in business development, understanding a multitude of industries and corporate culture, showing high levels of resiliance in a fast-paced and competitive industry, and, gave me the capacity to communicate comfortably and effectively with professionals across all levels, ranging from directors to entry-level positions.Duties and responsibilities included but not limited to;Project management - handling multiple assignments dailyUnderstanding a clients needs and relaying a brief effectivelyEvent management - delivering both B2B and B2C networking eventsBusiness developement - securing and delivering sales meetings with potential clients. Any projects had to be continually won over competitorsDevising and managing website content for advertisements and networkingMaintaining digital presence - creating and managing the content/imagery on social media channels in line with brand guidelines and track campaign/post successSuccessfully negotiating fees and costs ensuring all parties were in agreementDelivering clear and effective communications

Designer Brand Manager - Ralph Lauren

• Jan 2016 - Aug 2016

Manager / Visual Merchandiser

• Jul 2015 - Feb 2016

Visual Merchandiser / Manager

• Aug 2014 - Jul 2015

Sales Assistant

• Sep 2009 - Aug 2014