Experience

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  Sage Growth Partners

  • Senior Account Group Director

    • Feb 2023 - Present
• 

  Philips

  • Netherlands
  • Hospitals and Health Care
  • 700 & Above Employee

  • Senior Business Marketing Manager, Sleep Solutions

    • Apr 2019 - Feb 2023

    Lead the development of a go-to-market strategy for the Philips Sleep solutions Direct to Payer transformation.Manage luminary/reference accounts, in collaboration with the business unit and sales. Help identify and manage relationships with local KOLs, societies, alliances, sponsors, advisory boards, in collaboration with BU marketing and sales.Identify campaigns best suited to achieve product managers’ objectives for target customer segments that are in line with Philips branding and positioningDefine and implement launch strategy for NA market including any required localization of positioning, messaging to priority target segments, new segment development initiatives (e.g., customer education seminars, customer presentations, local development and management of luminaries and clinical advocates, development and management of reference sites)

  • Field Marketing Manager, Healthcare IT Solutions

    • Feb 2017 - Apr 2019

    Collaborated with all Health IT groups within Philips to ensure a cohesive plan and approach to market-facing events such as our Philips North America user summit, new product introduction and training events, and HIMSS.Executed a framework for a first ever Customer Experience Program aligned to key decision makers in the healthcare informatics industry.Created and contributed to value-based healthcare, outcomes content, and story development across the HIT portfolio of solutions and services. Worked closely with peers in field marketing and marketing communications to evolve competitive playbooks, market-facing content and training materials.

• 

  Eliza Corporation

  • Danvers, MA

  • Corporate and Field Marketing Manager

    • Mar 2014 - Feb 2017
    • Danvers, MA

    Executed revenue goals by implementing campaign strategies aimed at generating leadsManaged all client facing activity initiatives including speaking engagements, trade shows, annual client summit, advisory board, webinars and thought leadership opportunitiesCounseled Sales teams weekly on lead g...

• 

  Segterra (InsideTracker)

  • cambridge, ma

  • Sales and Marketing Manager

    • Apr 2011 - Apr 2014
    • cambridge, ma

    Led marketing, sales and partnership programs for start-up company with growth of customer base from $0 at product launch increasing annual revenue exponentially with emphasis on customer retentionProactively managed a joint partner planning process which developed mutual performance objectives, ...

• 

  Northeastern University

  • Graduate Student

    • Sep 2009 - Sep 2011

    Completed Masters in Science in Corporate Organizational Communication and Leadership.

• 

  BoardSpring

  • Organizational Development Graduate Intern

    • Dec 2010 - Jun 2011

    Executed a marketing strategy for start-up providing feedback to CEO; designing quarterly goalsCreated social media website content and managed Google Analytics platform; increasing email subscription from “0 to 500” in 6 monthsPlanned a large scale event that increased organizational awareness f...

• 

  Fitcorp

  • Corporate Relations and Sales Manager

    • Aug 2008 - Jul 2010

    Designed wellness programs; motivating 1000+ Boston employees to attend Fitcorp - 2x per weekFacilitated meetings/seminars promoting the importance of leadership in high performance organizationsFostered relationships with 250 key corporate accounts retaining 90% subsidized membershipsManaged cus...

• 

  The Food Bank of Western Massachusetts

  • Development and Marketing Coordinator

    • Aug 2007 - Sep 2008

    Assisted in reaching the goal of a $1.3 million development budget via fundraising activities through corporate relations, special events, and individual donorsPlanned and co-facilitated a $70,000 Gala fundraiser with over 350 attendeesCoordinated with organizations and corporations to plan fund ...

• 

  Evening" Productions

  • Movie Production Assistant

    • Sep 2007 - Dec 2007

    Assisted during production of a major Hollywood film: Screenwriter, Michael CunninghamResponsibilities included: responding to actors' requests and director's needs and keeping channels of communication open

• 

  Roger Williams University

  • Sports Marketing and Promotions Intern

    • Jan 2007 - May 2007

    Assisted Athletic Director in many aspects of public relations; i.e. planning of all athletic games and eventsCollaborated and communicated with administration staff in the design of wall mural projectDesigned flyers, brochures, and posters to market upcoming functionsAdvertised through campus me...