Experience

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  Ettractions

  • Director Of Marketing
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  Ettractions, Inc.

  • United States
  • Travel Arrangements
  • 1 - 100 Employee

  • Vice President of Digital Programs

    • Mar 2016 - Present

    Managing and developing the strategy and implementation of "best-in-class" web, mobile and place-based product lines connecting visitors with relevant in-market travel information throughout North America. Product lines include ExploreBoard interactive touch screens and visitorfun.com.

  • Director of Digital Programs

    • Oct 2011 - Feb 2016

    Leading company-wide sales initiatives and the digital sales/marketing operations for Ettractions, the digital division of CTM Media Group. Providing visitor information through ettractions.com (web and mobile,) social media, ExploreBoard visitor info touchscreens, digital signage, industry e-newsletters and an online store for visitors and industry professionals. Working with offshore developers and local content team to develop engaging products and content to connect visitors with fun in major markets in the Northeastern, Southeastern, Mid-Atlantic and Midwestern USA and Canada.

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  CTM Media Group

  • CTM Media Group

  • Regional Director of Sales & Marketing, New England Division

    • Dec 2008 - Sep 2011
    • CTM Media Group

    My team connects hundreds of New England clients to the visitor market through a product line that includes printing, brochure distribution, maps and digital media. We have over 1,500 brochure distribution locations in New England alone and offer the latest in mobile technology through our ettrac...

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  Boston Phoenix

  • Sales Director

    • Apr 2007 - Jul 2008

    Managed the classifieds business unit, with a focus on new web site initiatives, affiliate partnerships, and sales training for converged media packages including print, web, event, and mobile platforms.

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  Creative Loafing

  • Tampa/St. Petersburg, Florida Area

  • Publisher: Tampa & Sarasota newspapers

    • Nov 2001 - Apr 2007
    • Tampa/St. Petersburg, Florida Area

    Managed two alternative publications also specializing in web and event product lines.

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  Tampa Bay Magazine

  • Marketing Director

    • Jan 2001 - Nov 2001

    Advertising Sales for high-end lifestyle magazine.

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  Westword

  • Greater Denver Area

  • Director of Marketing & Operations

    • Apr 1992 - Dec 2000
    • Greater Denver Area

    Started as Classified AE, then became Romance Director, Classified Operations Manager and Dir. of Marketing/Ops for the publication.