Experience

Siponey Spritz Co.™

• United States
• Wholesale Alcoholic Beverages
• 1 - 100 Employee

• Chief Executive Officer

  • Oct 2019 - Present

  Creating and bringing to market thoughtful, delicious, on-trend and beloved products. Bootstrapped to $250K+ revenue. Raised $1m+ Seed, ongoing (Aug. 2022). Driving multi-channel sales growth. First in-category B Corp certified company. Latina founded and woman-led company. Latina, Afro-Latina, and Jewish-owned. Creating and bringing to market thoughtful, delicious, on-trend and beloved products. Bootstrapped to $250K+ revenue. Raised $1m+ Seed, ongoing (Aug. 2022). Driving multi-channel sales growth. First in-category B Corp certified company. Latina founded and woman-led company. Latina, Afro-Latina, and Jewish-owned.



Aperitif Hour

• United States
• Wine & Spirits

• Founder

  • 2005 - Present

  Powerhouse booze biz. Clients include legacy brands and individual talent, beginning first with founder, Amanda Victoria. Focus on presentation, communications, education, talent management, representation and revenue strategy. The outcome is connecting top brands, bartenders, sommeliers, press and consumers with memorable and profitable engagement and experience. Powerhouse booze biz. Clients include legacy brands and individual talent, beginning first with founder, Amanda Victoria. Focus on presentation, communications, education, talent management, representation and revenue strategy. The outcome is connecting top brands, bartenders, sommeliers, press and consumers with memorable and profitable engagement and experience.



Bee University NYC

• United States
• Civic and Social Organizations
• 1 - 100 Employee

• Board Chair

  • Aug 2023 - Present

  Bee-U is a non-profit organization that engages urban communities through hands-on training in beekeeping, leadership, and environmental advocacy. Bee-U is a non-profit organization that engages urban communities through hands-on training in beekeeping, leadership, and environmental advocacy.



Corporate Pero Latinos

• United States
• Non-profit Organizations

• Advisory Board Member

  • Nov 2022 - Present

  Corporate Pero Latinos mission is to facilitate social and professional connections through shared experiences while encouraging our members to give back to the community. Our vision is to empower Latinx professionals to represent our culture authentically in professional spaces while also being motivated to give back to the community. Corporate Pero Latinos mission is to facilitate social and professional connections through shared experiences while encouraging our members to give back to the community. Our vision is to empower Latinx professionals to represent our culture authentically in professional spaces while also being motivated to give back to the community.



Focus On Health

• South Africa
• Medical Practices
• 1 - 100 Employee

• Advisory Board Member

  • Apr 2023 - Present

  Health and wellness programing and training for the food and beverage industry. Health and wellness programing and training for the food and beverage industry.



Fever-Tree

• United Kingdom
• Food and Beverage Services
• 200 - 300 Employee

• Brand Education Lead USA

  • 2018 - 2020

  Developed educational tools and concepts used in advertisement, consumer classes, in-store displays, and more to inform and educate on mixer range. Extended learnings to internal organization to maximize sales growth across external stakeholders. Developed educational tools and concepts used in advertisement, consumer classes, in-store displays, and more to inform and educate on mixer range. Extended learnings to internal organization to maximize sales growth across external stakeholders.



New York World Wine & Spirits Competition

• United States
• Beverage Manufacturing

• Judge

  • 2017 - 2019

  Wine & spirits palate professional for quality assessment and award. Assessed 1000s+ of spirits specializing in whisk(e)y, wine, fortified spirits, French spirits and more. Wine & spirits palate professional for quality assessment and award. Assessed 1000s+ of spirits specializing in whisk(e)y, wine, fortified spirits, French spirits and more.



San Francisco World Spirits Competition

• United States
• Beverage Manufacturing
• 1 - 100 Employee

• Judge

  • 2016 - 2019

  Wine & spirits palate professional for quality assessment and award. Assessed 1000s+ of spirits specializing in whisk(e)y, wine, fortified spirits, French spirits and more. Wine & spirits palate professional for quality assessment and award. Assessed 1000s+ of spirits specializing in whisk(e)y, wine, fortified spirits, French spirits and more.



The Scotch Malt Whisky Society

• United Kingdom
• Beverage Manufacturing
• 1 - 100 Employee

• Communications & Business Development Director

  • 2016 - 2018

  Led business development and communications across multinational organization in US market. Led route-to-market strategy and execution. Developed and led e-commerce digital marketing funnel. Led external press outreach and engagement. Led business development and communications across multinational organization in US market. Led route-to-market strategy and execution. Developed and led e-commerce digital marketing funnel. Led external press outreach and engagement.



Celebrity Taste Makers [Food & Fame]

• Entertainment Providers

• Television Host

  • 2016 - 2018

  “Beyond the Bar” host on NY Pix11 interviewing fellow industry experts to highlight Scotch whisky, sake, and more. “Beyond the Bar” host on NY Pix11 interviewing fellow industry experts to highlight Scotch whisky, sake, and more.



Moët Hennessy

• France
• Beverage Manufacturing
• 700 & Above Employee

• Senior National Ambassador, Belvedere Vodka

  • 2015 - 2017

  National spokesperson across all audiences with speciality to press and trade education to drive sales growth through brand awareness. Brand studies in Poland to inform US market. Led national team of 6+ ambassadors with program development, education and training. Led sales force training across all markets. National spokesperson across all audiences with speciality to press and trade education to drive sales growth through brand awareness. Brand studies in Poland to inform US market. Led national team of 6+ ambassadors with program development, education and training. Led sales force training across all markets.



Bacardi

• Bermuda
• Wine & Spirits
• 700 & Above Employee

• National Ambassador, St-Germain

  • 2013 - 2015

  National spokesperson across all audiences with speciality to press and trade education to drive sales growth through brand awareness. Led sales force training across all markets. National spokesperson across all audiences with speciality to press and trade education to drive sales growth through brand awareness. Led sales force training across all markets.



William Grant & Sons

• United States
• Beverage Manufacturing
• 700 & Above Employee

• National Ambassador, Lillet

  • 2011 - 2013

  National spokesperson across all audiences with speciality to press and trade education to drive sales growth through brand awareness. Brand studies in France to inform US market. Led sales force training across all markets. National spokesperson across all audiences with speciality to press and trade education to drive sales growth through brand awareness. Brand studies in France to inform US market. Led sales force training across all markets.



Dutch Kills

• United States
• Restaurants
• 1 - 100 Employee

• Bartender

  • 2009 - 2012

  Execution of award-winning bar program by Sasha Petraske (Milk & Honey) with top ingredients and focus on craftsmanship. Business management and development. Developed social media strategy, managed events both on and off-site, and press opportunities. Execution of award-winning bar program by Sasha Petraske (Milk & Honey) with top ingredients and focus on craftsmanship. Business management and development. Developed social media strategy, managed events both on and off-site, and press opportunities.



Rémy Cointreau

• France
• Beverage Manufacturing
• 700 & Above Employee

• Educator and Mixologist, Cointreau

  • 2009 - 2011

  Spokesperson and teacher for trade audience and sales force. Managed extensive account lists for sales growth. Television, press and media opportunities alongside Dita Von Teese. Spokesperson and teacher for trade audience and sales force. Managed extensive account lists for sales growth. Television, press and media opportunities alongside Dita Von Teese.

• Mixologist

  • 2008 - 2010

  Managed sales-driven account list, bartender competition execution and bar education programming, development and training. Studies in France inform US market. Managed sales-driven account list, bartender competition execution and bar education programming, development and training. Studies in France inform US market.



PDT

• IT Services and IT Consulting
• 1 - 100 Employee

• Bartender

  • 2007 - 2009

  Execution of award-winning, globally recognized bar program based in fresh ingredients and fine spirits. Managed press opportunities. Execution of award-winning, globally recognized bar program based in fresh ingredients and fine spirits. Managed press opportunities.



Pegu Club

• Myanmar
• Hospitality
• 1 - 100 Employee

• Cocktail Server

  • 2006 - 2008

  World-class spirits and hospitality, education and experience. Execution of an extensive bar program led by Audrey Saunders. World-class spirits and hospitality, education and experience. Execution of an extensive bar program led by Audrey Saunders.