Experience

Benedict Advertising & Marketing

• PR & Influencer Marketing Director

  • May 2019 - Present

  It’s all about building the brand, shaping a strong, positive media message, and getting maximum exposure for clients. Using effective communications, I help clients reach their full branding potential through PR and influencer marketing.My competencies include:• Creating opportunities for brands to resonate with consumers• Brand management and enhancement• Influencer marketing strategist • Identifying news opportunities for clients• Proactive story development/storytelling• Developing and executing PR plans for clients• Strategic planning and communications• Writing press releases• Media pitches• Content analysis• Building media relationships• Client development• Conflict resolution• Meeting strict deadlines• Independent thinker and self-starter

• PR Account Executive

  • Aug 2017 - May 2019

  I was responsible for assisting the PR Director and agency in handling local, regional and national accounts through: writing and storytelling; pitching stories and opportunities to media; maintaining media contacts; researching; responding to inquiries; and developing public relations plans and campaigns. I created the agency's influencer marketing services, managing and implementing all aspects of this program for each client. I also acted as the in-house PR contact when the PR Director was unavailable.



(Independent Consultant)

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Marketing Consultant

  • Mar 2017 - Present

  I assist clients with their various marketing, communications and social media needs. My clients include:• Maria Vitale – LIV Sotheby’s International Realty



Luisa Graff Jewelers

• United States
• Retail Luxury Goods and Jewelry
• 1 - 100 Employee

• Marketing Manager

  • Jan 2016 - Jan 2017

  Oversaw all communications and marketing efforts for this family-owned, high-end jewelry business. This included coordinating all promotions, media buys, and social media campaigns, as well as developing and maintaining marketing campaigns aimed at increasing foot traffic into the store with the objective of increasing sales. My duties included:• Primary marketing placement and advertising content• Created, developed, wrote and oversaw the production of TV and radio commercials• SEO, SEM and PPC oversight/management• Social media, e-mail marketing campaigns and Website maintenance• Brand management/branding supplies• Marketing events• Sales assistance/guest services• Donations and sponsorships• Assist with writing presentations for speaking engagements• Guest development• Networking• Marketing décor



Switchbacks FC

• United States
• Spectator Sports
• 1 - 100 Employee

• Director of Marketing & Public Relations

  • Sep 2014 - Dec 2015

  Oversaw the marketing, public relations, media relations, broadcast, social media, and event experience.• Executed effective communications and media relations programs• Developed marketing communications plans, including strategy, goals, budget and tactics• Developed media relations strategies, seeking high-level placements in print, broadcast and online media• Oversaw SEO, SEM, PPC and e-mail marketing campaigns• Increased awareness of Switchbacks FC• Coordinated all public relations activities• Oversaw social media to engaged audiences across traditional and new media• Managed media inquiries and interview requests• Created content for press releases, articles and keynote presentations• Evaluated opportunities for partnerships, sponsorships and advertising• Coordinated team eventsACCOMPLISHMENTS:* Integral in reason behind Switchbacks FC being honored with the Colorado Springs 2015 New Business of the Year award and the team’s President receiving the Mayor’s Young Leaders Award for Economic Impact* Increased brand awareness for the Switchbacks to bring above average attendance to every home match in the team’s inaugural year – average attendance was 3,000 per home match in a stadium with 4,000-seat capacity* Increased audience engagement on Switchbacks’ social media platforms in one year: Facebook up 1026%, Twitter up 1180%, LinkedIn up 140%, and Instagram up 1625%



KRDO-AM/FM/TV, KRDO.com, Telemundo

• United States
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Emmy Award Winning Executive Producer

  • Mar 2007 - Sep 2014

  Oversaw the creation, production, and execution of the station’s eight daily newscasts. • Determine what content would be covered within each of the newscasts and how it will be covered• Met station objectives within the target demographics through market/audience analysis• Trained and managed a staff of eight direct reports and more than 50 indirect reports• Oversaw producers and their newscasts• Developed new programs aimed at engaging the viewers and increasing market share• Wrote, posted and oversaw stories, videos and blogs on the station Website and social media sites• Developed social media programs designed to increase customer participation, increase viewership, and page viewsACCOMPLISHMENTS:* Oversaw the total news operation to make KRDO #1 in the 89th television news market* Created the popular “Web Question” segment in the newscasts, giving viewers a chance to have their opinions heard on air* Implemented the “Ask Dr. John” segment for viewers to ask and get answers to their medical questions * Promoted five times for producing creative newscasts and increasing viewership, which resulted in at least a 1-point ratings jump* Awarded an Emmy in 2010 for the production and copy-editing of the Continuing Coverage Special winning entry* Awarded a regional Edward R. Murrow in 2010 for the production and copy-editing of the Video News Documentary winning entry* Received a Colorado Associated Press Broadcasters Association First Place award for Spot News in 2009* Received 2 Colorado Broadcaster Association awards* Oversaw the work of my staff leading to Emmy, Edward R. Murrow, Associated Press, and Colorado Broadcaster Association awards



KDVR - FOX31 Denver

• Award Winning Senior Producer

  • May 2000 - Mar 2007

  Developed/created the daily morning newscast (5:00 a.m. – 7:00 a.m.).• Supervised all staff actions to produce the daily multi-media newscast for the station• Tailored the newscast presentation and content to meet station objectives within the target audience• Wrote scripts and edited staff scripts, created and supervised graphics, and selected video• Coordinated the efforts of writers, editors, reporters, anchors, and production staff members• Promoted twice within the company, starting as a Writer/Fill-in Producer, then a Weekend Producer/Writer, and finally Senior Producer



US Air Force Academy

• United States
• Government Administration

• Guest Lecturer, Political Science 300

  • 2005 - 2005

  Spoke with Political Science 300 class about the impact of the media on society and politics (volunteer)

• Award Winning Producer

  • Jun 1997 - May 2000

  Transformed the 10 p.m. newscast to #1 in the market.• Oversaw, created, wrote, and packaged the daily 10 p.m. newscast• Coordinated staff to fit the needs of the 10 p.m. newscast• In charge of putting together special edition broadcasts, from planned events like the Broncos’ trips to the Super Bowl, to live, extended coverage of breaking news and weather emergencies• Was promoted twice within the company, starting as an Associate Producer/Assignment Editor, then the 5:30 p.m. Producer, and finally the 10 p.m. Producer



KKTV 11 News

• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Editor

  • Dec 1996 - Jun 1997

  Responsible for editing the video aired during the morning and noon newscasts.• Made sure video complimented the scripts – aimed at invoking a visual reaction or understanding among viewers