Amanda Lawson
Co-Founder at Hang Loose Media Group- Claim this Profile
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Bio
Nicholas Shakinovsky
It’s not everyday that you get to work with an industry expert who excels at creating world class sports content underpinned by decades of strategic and logistical fluency, all whilst effortlessly making the experience very fun indeed - Amanda is one of those gems! I’ve been fortunate to work alongside her at the UFC where she lead best in class live sports production for our globally broadcast EMEA events, creating original shoulder programming from follow doc series to deep dive analytical studio shows. Additionally we worked together at Gfninty in esport where I truly saw how adaptable she is regardless of the sport, from concept ideation to final execution Amanda is an industry expert that I consider myself very lucky to know and to continue learn from.
Pete Thomas
Amanda is absolutely brilliant to work with and is a guarantee of the very best in production standards and delivery. Whether finding creative solutions to complex production issues or building and then leading a team through challenging projects, Amanda always delivers with energy and enthusiasm. I learnt a huge amount working for Amanda, and have been very fortunate to work alongside her on some brilliant projects, benefitting from her ability to balance the pursuit of excellence with creating a hugely positive working environment. I really look forward to working together again in the future.
Nicholas Shakinovsky
It’s not everyday that you get to work with an industry expert who excels at creating world class sports content underpinned by decades of strategic and logistical fluency, all whilst effortlessly making the experience very fun indeed - Amanda is one of those gems! I’ve been fortunate to work alongside her at the UFC where she lead best in class live sports production for our globally broadcast EMEA events, creating original shoulder programming from follow doc series to deep dive analytical studio shows. Additionally we worked together at Gfninty in esport where I truly saw how adaptable she is regardless of the sport, from concept ideation to final execution Amanda is an industry expert that I consider myself very lucky to know and to continue learn from.
Pete Thomas
Amanda is absolutely brilliant to work with and is a guarantee of the very best in production standards and delivery. Whether finding creative solutions to complex production issues or building and then leading a team through challenging projects, Amanda always delivers with energy and enthusiasm. I learnt a huge amount working for Amanda, and have been very fortunate to work alongside her on some brilliant projects, benefitting from her ability to balance the pursuit of excellence with creating a hugely positive working environment. I really look forward to working together again in the future.
Nicholas Shakinovsky
It’s not everyday that you get to work with an industry expert who excels at creating world class sports content underpinned by decades of strategic and logistical fluency, all whilst effortlessly making the experience very fun indeed - Amanda is one of those gems! I’ve been fortunate to work alongside her at the UFC where she lead best in class live sports production for our globally broadcast EMEA events, creating original shoulder programming from follow doc series to deep dive analytical studio shows. Additionally we worked together at Gfninty in esport where I truly saw how adaptable she is regardless of the sport, from concept ideation to final execution Amanda is an industry expert that I consider myself very lucky to know and to continue learn from.
Pete Thomas
Amanda is absolutely brilliant to work with and is a guarantee of the very best in production standards and delivery. Whether finding creative solutions to complex production issues or building and then leading a team through challenging projects, Amanda always delivers with energy and enthusiasm. I learnt a huge amount working for Amanda, and have been very fortunate to work alongside her on some brilliant projects, benefitting from her ability to balance the pursuit of excellence with creating a hugely positive working environment. I really look forward to working together again in the future.
Nicholas Shakinovsky
It’s not everyday that you get to work with an industry expert who excels at creating world class sports content underpinned by decades of strategic and logistical fluency, all whilst effortlessly making the experience very fun indeed - Amanda is one of those gems! I’ve been fortunate to work alongside her at the UFC where she lead best in class live sports production for our globally broadcast EMEA events, creating original shoulder programming from follow doc series to deep dive analytical studio shows. Additionally we worked together at Gfninty in esport where I truly saw how adaptable she is regardless of the sport, from concept ideation to final execution Amanda is an industry expert that I consider myself very lucky to know and to continue learn from.
Pete Thomas
Amanda is absolutely brilliant to work with and is a guarantee of the very best in production standards and delivery. Whether finding creative solutions to complex production issues or building and then leading a team through challenging projects, Amanda always delivers with energy and enthusiasm. I learnt a huge amount working for Amanda, and have been very fortunate to work alongside her on some brilliant projects, benefitting from her ability to balance the pursuit of excellence with creating a hugely positive working environment. I really look forward to working together again in the future.
Experience
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Hang Loose Media Group
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United Kingdom
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Media Production
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1 - 100 Employee
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Co-Founder
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Jan 2022 - Present
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Global Head of Content
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Apr 2017 - Dec 2021
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IMG
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United States
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Information Technology & Services
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1 - 100 Employee
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Senior Consultant
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Oct 2016 - Apr 2017
Oversee all live & original content creation post UFC acquisition Oversee all live & original content creation post UFC acquisition
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Ultimate Fighting Championship
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Spectator Sports
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700 & Above Employee
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Director of TV Production, EMEA
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Dec 2013 - Oct 2016
Oversee all live & original content creation across EMEA Oversee all live & original content creation across EMEA
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ITV
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United Kingdom
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Broadcast Media Production and Distribution
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700 & Above Employee
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Head of Production Operations, ITV Sport
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May 2008 - Oct 2013
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CSI Sports ltd
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Spectator Sports
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Head of TV Production
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May 2006 - May 2008
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Head of Production Management
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May 2001 - May 2006
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Production Manager - Premier League Football
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Aug 1998 - Nov 1999
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Education
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1993 - 1996
University of East Anglia
BA Hons, Film and English -
Alleyns
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