Alyxandra Prinz

Associate Account Director at Ingenuity Design
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Contact Information
Location
Milford, Connecticut, United States, US
Languages
  • Spanish -

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Experience

    • China
    • Design
    • 1 - 100 Employee
    • Associate Account Director
      • Oct 2021 - Present
    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Associate Account Director
      • May 2019 - Oct 2021

    • Account Manager
      • Dec 2018 - May 2019

      • Lead in managing day-to-day activities of targeted client engagements, including serving as the primary liaison between all agency cross-functional disciplines and the client • Continually seek ways to add value to the client-agency relationship by knowing clients and their industries, their competitors and relevant industry trends and identifying opportunities to grow business • Ensuring that goals, objectives, timelines and budgets all meet/exceed agency/client… Show more • Lead in managing day-to-day activities of targeted client engagements, including serving as the primary liaison between all agency cross-functional disciplines and the client • Continually seek ways to add value to the client-agency relationship by knowing clients and their industries, their competitors and relevant industry trends and identifying opportunities to grow business • Ensuring that goals, objectives, timelines and budgets all meet/exceed agency/client expectations • Guiding and informing all phases of a project by directing the activities necessary to ensure an integrated, comprehensive communications program • Assisting with resource management in partnership with core team members • Sharing with clients regularly about new and recent work in disciplines, products/services and strategic communication expertise • Monitoring client budgets and agency profitability through daily project tracking • Helping coordinate client forecasting and assisting with the development of plans for best meeting the agency’s targeted revenue goals • Conducting post project performance review meetings with finance and core team members • Assist business development team in developing proposals and budgets for new business opportunities

    • United States
    • Advertising Services
    • 100 - 200 Employee
    • Regional Field Manager
      • Sep 2018 - Dec 2018

    • Account Executive
      • Dec 2015 - Sep 2018

      • Manage a team of on-premise business specialists across three regions and twelve states • Aid in the organization and execution of large scale training seminars • Develop monthly reports utilizing data from VIP iDIG and an internal data portal • Manage and over see all aspects of 15 national off premise brand sampling programs • Communicate regularly with clients to implement top level marketing strategies by directing local teams across nine regions and 26 states • Aid in the… Show more • Manage a team of on-premise business specialists across three regions and twelve states • Aid in the organization and execution of large scale training seminars • Develop monthly reports utilizing data from VIP iDIG and an internal data portal • Manage and over see all aspects of 15 national off premise brand sampling programs • Communicate regularly with clients to implement top level marketing strategies by directing local teams across nine regions and 26 states • Aid in the development of all estimates and budgets for experiential programs • Work with creative teams to customize two national sampling programs (on and off premise) • Contribute to creative brainstorms for new business pitches • Launched new reporting portal to analyze off-premise sampling data • Manage calendars/coordinate communication between clients and 45 third party agencies • Execute all aspects of experiential marketing events from research and sponsorship outreach, to on-site production and execution • Set agenda for and lead weekly conference calls to ensure smooth program execution • Generate monthly reports analyzing program execution and effectiveness

    • Account Coordinator
      • Jun 2015 - Dec 2015

    • United States
    • Investment Management
    • 700 & Above Employee
    • Administrative Assistant
      • Mar 2015 - Jun 2015

      • Schedule meetings for 2 high-level operators in the Finance Department • Process recordings • Scribe for meetings • Set-up conference rooms • Book conference rooms • Deck editing (Powerpoint) • Event coordination • Schedule meetings for 2 high-level operators in the Finance Department • Process recordings • Scribe for meetings • Set-up conference rooms • Book conference rooms • Deck editing (Powerpoint) • Event coordination

    • Market Research
    • Executive Assistant
      • Sep 2014 - Apr 2015

      • Schedule meetings and analysis deadlines for President of company. • Coordinated with research analysts and other members of the Child Study Center to facilitate communication during programming. • Corporate event planning and set-up. • Schedule meetings and analysis deadlines for President of company. • Coordinated with research analysts and other members of the Child Study Center to facilitate communication during programming. • Corporate event planning and set-up.

    • Marketing Intern
      • Jan 2014 - Apr 2015

      - Develop strategic social media marketing plans - Post Daily on social media with engaging content - Monitor metrics to measure the success of each campaign - Run Giveaways - Respond to any fan comments, messages or posts on wall from fans in a timely manner. - Maintain up to date customer records in the CRM system - Create targeted media lists - Create 4 week PR "Game Plans" for clients - Write press releases, come up with creative media hooks based on the client… Show more - Develop strategic social media marketing plans - Post Daily on social media with engaging content - Monitor metrics to measure the success of each campaign - Run Giveaways - Respond to any fan comments, messages or posts on wall from fans in a timely manner. - Maintain up to date customer records in the CRM system - Create targeted media lists - Create 4 week PR "Game Plans" for clients - Write press releases, come up with creative media hooks based on the client, optimize press release for SEO - Pitch the media each week via individual emails and follow up phone calls - Coordinate with news media as assigned, in development of appropriate news stories (set up interviews with TV, magazines, radio, newspapers, etc.) - Blogging on Wordpress for clients - Email Marketing Campaigns for clients (Constant Contact and Mail Chimp) - Complete website reviews and prepare Opportunity Reports - Work with Short Stack, Constant Contact, Wordpress Show less - Develop strategic social media marketing plans - Post Daily on social media with engaging content - Monitor metrics to measure the success of each campaign - Run Giveaways - Respond to any fan comments, messages or posts on wall from fans in a timely manner. - Maintain up to date customer records in the CRM system - Create targeted media lists - Create 4 week PR "Game Plans" for clients - Write press releases, come up with creative media hooks based on the client… Show more - Develop strategic social media marketing plans - Post Daily on social media with engaging content - Monitor metrics to measure the success of each campaign - Run Giveaways - Respond to any fan comments, messages or posts on wall from fans in a timely manner. - Maintain up to date customer records in the CRM system - Create targeted media lists - Create 4 week PR "Game Plans" for clients - Write press releases, come up with creative media hooks based on the client, optimize press release for SEO - Pitch the media each week via individual emails and follow up phone calls - Coordinate with news media as assigned, in development of appropriate news stories (set up interviews with TV, magazines, radio, newspapers, etc.) - Blogging on Wordpress for clients - Email Marketing Campaigns for clients (Constant Contact and Mail Chimp) - Complete website reviews and prepare Opportunity Reports - Work with Short Stack, Constant Contact, Wordpress Show less

Education

  • Digital Marketing Institute
    Post Graduate Diploma, Digital Marketing
    2018 - 2018
  • Pace University - Lubin School of Business
    Bachelor of Business Administration (B.B.A.), Marketing/Marketing Management, General
    2005 - 2013
  • Guilford High School
    2005 - 2009

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