Alyxandra Prinz
Associate Account Director at Ingenuity Design- Claim this Profile
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Bio
Experience
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Ingenuity Design
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China
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Design
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1 - 100 Employee
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Associate Account Director
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Oct 2021 - Present
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Tenet Partners
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United States
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Advertising Services
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1 - 100 Employee
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Associate Account Director
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May 2019 - Oct 2021
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Account Manager
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Dec 2018 - May 2019
• Lead in managing day-to-day activities of targeted client engagements, including serving as the primary liaison between all agency cross-functional disciplines and the client • Continually seek ways to add value to the client-agency relationship by knowing clients and their industries, their competitors and relevant industry trends and identifying opportunities to grow business • Ensuring that goals, objectives, timelines and budgets all meet/exceed agency/client… Show more • Lead in managing day-to-day activities of targeted client engagements, including serving as the primary liaison between all agency cross-functional disciplines and the client • Continually seek ways to add value to the client-agency relationship by knowing clients and their industries, their competitors and relevant industry trends and identifying opportunities to grow business • Ensuring that goals, objectives, timelines and budgets all meet/exceed agency/client expectations • Guiding and informing all phases of a project by directing the activities necessary to ensure an integrated, comprehensive communications program • Assisting with resource management in partnership with core team members • Sharing with clients regularly about new and recent work in disciplines, products/services and strategic communication expertise • Monitoring client budgets and agency profitability through daily project tracking • Helping coordinate client forecasting and assisting with the development of plans for best meeting the agency’s targeted revenue goals • Conducting post project performance review meetings with finance and core team members • Assist business development team in developing proposals and budgets for new business opportunities
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Inspira Marketing Group
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United States
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Advertising Services
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100 - 200 Employee
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Regional Field Manager
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Sep 2018 - Dec 2018
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Account Executive
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Dec 2015 - Sep 2018
• Manage a team of on-premise business specialists across three regions and twelve states • Aid in the organization and execution of large scale training seminars • Develop monthly reports utilizing data from VIP iDIG and an internal data portal • Manage and over see all aspects of 15 national off premise brand sampling programs • Communicate regularly with clients to implement top level marketing strategies by directing local teams across nine regions and 26 states • Aid in the… Show more • Manage a team of on-premise business specialists across three regions and twelve states • Aid in the organization and execution of large scale training seminars • Develop monthly reports utilizing data from VIP iDIG and an internal data portal • Manage and over see all aspects of 15 national off premise brand sampling programs • Communicate regularly with clients to implement top level marketing strategies by directing local teams across nine regions and 26 states • Aid in the development of all estimates and budgets for experiential programs • Work with creative teams to customize two national sampling programs (on and off premise) • Contribute to creative brainstorms for new business pitches • Launched new reporting portal to analyze off-premise sampling data • Manage calendars/coordinate communication between clients and 45 third party agencies • Execute all aspects of experiential marketing events from research and sponsorship outreach, to on-site production and execution • Set agenda for and lead weekly conference calls to ensure smooth program execution • Generate monthly reports analyzing program execution and effectiveness
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Account Coordinator
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Jun 2015 - Dec 2015
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Bridgewater Associates
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United States
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Investment Management
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700 & Above Employee
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Administrative Assistant
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Mar 2015 - Jun 2015
• Schedule meetings for 2 high-level operators in the Finance Department • Process recordings • Scribe for meetings • Set-up conference rooms • Book conference rooms • Deck editing (Powerpoint) • Event coordination • Schedule meetings for 2 high-level operators in the Finance Department • Process recordings • Scribe for meetings • Set-up conference rooms • Book conference rooms • Deck editing (Powerpoint) • Event coordination
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SurveyBott LLC
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Market Research
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Executive Assistant
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Sep 2014 - Apr 2015
• Schedule meetings and analysis deadlines for President of company. • Coordinated with research analysts and other members of the Child Study Center to facilitate communication during programming. • Corporate event planning and set-up. • Schedule meetings and analysis deadlines for President of company. • Coordinated with research analysts and other members of the Child Study Center to facilitate communication during programming. • Corporate event planning and set-up.
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Marketing Intern
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Jan 2014 - Apr 2015
- Develop strategic social media marketing plans - Post Daily on social media with engaging content - Monitor metrics to measure the success of each campaign - Run Giveaways - Respond to any fan comments, messages or posts on wall from fans in a timely manner. - Maintain up to date customer records in the CRM system - Create targeted media lists - Create 4 week PR "Game Plans" for clients - Write press releases, come up with creative media hooks based on the client… Show more - Develop strategic social media marketing plans - Post Daily on social media with engaging content - Monitor metrics to measure the success of each campaign - Run Giveaways - Respond to any fan comments, messages or posts on wall from fans in a timely manner. - Maintain up to date customer records in the CRM system - Create targeted media lists - Create 4 week PR "Game Plans" for clients - Write press releases, come up with creative media hooks based on the client, optimize press release for SEO - Pitch the media each week via individual emails and follow up phone calls - Coordinate with news media as assigned, in development of appropriate news stories (set up interviews with TV, magazines, radio, newspapers, etc.) - Blogging on Wordpress for clients - Email Marketing Campaigns for clients (Constant Contact and Mail Chimp) - Complete website reviews and prepare Opportunity Reports - Work with Short Stack, Constant Contact, Wordpress Show less - Develop strategic social media marketing plans - Post Daily on social media with engaging content - Monitor metrics to measure the success of each campaign - Run Giveaways - Respond to any fan comments, messages or posts on wall from fans in a timely manner. - Maintain up to date customer records in the CRM system - Create targeted media lists - Create 4 week PR "Game Plans" for clients - Write press releases, come up with creative media hooks based on the client… Show more - Develop strategic social media marketing plans - Post Daily on social media with engaging content - Monitor metrics to measure the success of each campaign - Run Giveaways - Respond to any fan comments, messages or posts on wall from fans in a timely manner. - Maintain up to date customer records in the CRM system - Create targeted media lists - Create 4 week PR "Game Plans" for clients - Write press releases, come up with creative media hooks based on the client, optimize press release for SEO - Pitch the media each week via individual emails and follow up phone calls - Coordinate with news media as assigned, in development of appropriate news stories (set up interviews with TV, magazines, radio, newspapers, etc.) - Blogging on Wordpress for clients - Email Marketing Campaigns for clients (Constant Contact and Mail Chimp) - Complete website reviews and prepare Opportunity Reports - Work with Short Stack, Constant Contact, Wordpress Show less
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Education
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Digital Marketing Institute
Post Graduate Diploma, Digital Marketing -
Pace University - Lubin School of Business
Bachelor of Business Administration (B.B.A.), Marketing/Marketing Management, General -
Guilford High School