Experience

ECOLEX ANIMAL NUTRITION
• Biotechnology Research
• 1 - 100 Employee
• Digital Commerce

  • May 2020 - Present


Cellnique Corporation

• Malaysia
• Personal Care Product Manufacturing
• 1 - 100 Employee

• E-Commerce Manager

  • May 2015 - Apr 2020

  ▪ Develops roadmap and plan to develop and ensure ecommerce portfolio is executed well across all businesses, working with cross-functional teams and 3rd party solution providers. ▪ Tracks and monitors performance for all digital content projects. Provide feedback/ analytics with the goal to improve response/ revenue. ▪ Develops and manages the onsite testing roadmap; Oversees the testing process to improve engagement and conversion metrics for online store(s). ▪ Lead and develop analysis of key promotions, and assess against company financial goals. ▪ Responsible for monitoring and tracking transactional and revenue performance, coordinating implementation of corrective actions when necessary. ▪ Works very closely with the marketing channel owners to execute the promotion activities, leads database, social media and digital advertising campaigns. ▪ Manage and execute campaigns based on allocated budget. ▪ Research market information and competitive landscape to identify new prospects opportunities, market trends, customer preferences and product pricing. ▪ Perform project management activities, including active mitigation of any risks to the project scope and schedule, and providing status updates ▪ Positive ‘can do’ attitude, self-motivated, and eager to make improvements in a controlled manner. Show less



Perdana University

• Malaysia
• Higher Education
• 1 - 100 Employee

• Web & Social Media Manager

  • Jun 2014 - Apr 2015

  • Market and present web/ digital strategies to diverse audiences • Manage multiple digital projects and maintain schedules and budgets. • Develops Web solution by preparing installation and modification specifications; leading the exploration, evaluation, and design of technical solutions. • Implements Web solution by monitoring project progress; tracking action items; conducting design and implementation reviews; examining, researching, and resolving issues; • Working with a cross-departmental team, maintain and develop the master content calendar for all web properties • Develop the plan and the parameters for the corporate social media strategy • Provides project status reports by collecting, analyzing, and summarizing data and trends • Enhances user interface • Troubleshoots website operation, tracks site usage statistics and monitors performance • Develops supportive layouts/ references and messaging • Locates and debugs website issues Show less



Buenito Interactive Sdn Bhd

• Digital Operations Lead

  • May 2011 - Dec 2013

  Buenito Interactive is an independent, integrated digital agency specialising in strategy, marketing, social media, creative and technology. Buenito Interactive is an independent, integrated digital agency specialising in strategy, marketing, social media, creative and technology.



OgilvyOne Interactive Malaysia

• Project Executive

  • 2009 - 2011

  Project management for Heineken, Johnnie Walker, Guinness, IBM, Fitness First, CIMB, MAS, Nestle, Amway, Ford, Alfa Romeo and Land Rover. Project management for Heineken, Johnnie Walker, Guinness, IBM, Fitness First, CIMB, MAS, Nestle, Amway, Ford, Alfa Romeo and Land Rover.