Co-Founder & Managing Partner

• Mar 2016 - Present

Senior Content Marketing Specialist

• Feb 2015 - Apr 2016

•Coordinate, schedule, and produce social content on a market-level basis on Facebook, Twitter, Instagram, Pinterest and Google+.•Measure, analyze, and report on a variety of KPI’s to optimize social engagement.•Create the most innovative content in the related industry.•Monitor and assist in engaging with participants on Facebook, Twitter, Instagram, Pinterest and Google+.•Identify new opportunities for growth and development on Social Media.•Administers the corporate blog, internal Social Media Hub and social media education for employees and constituents.•Creating original content, editing existing content that lives across multiple platforms, and repurposing existing content into new formats, to help meet marketing and new business objectives•Creating SEO content for products. Develop, manage and execute the search engine optimization/search engine marketing strategy•Support SEM, SEO and other Digital Marketing activities.•Participate in development of SEO/SEM strategy with digital team and agency partner•Research, adjust, and implement SEO strategies based on latest search engine algorithm changes•Perform ongoing keyword discovery, expansion and optimization•Collaborate with marketing team to execute tests, collect and analyze data, and identify trends and insights in order to increase conversion of organic and paid search traffic•Developing editorial plans and requirements for social media, email marketing, mobile distribution, partner integration, hallmark events and other content-dependent efforts.•Creation of email & newsletter content that gets viewed clicked and drives actions, downloads, and form leads and social sharing and provokes discussion and mindshare.•Optimize all social advertising campaigns using levers including customer targeting, content, creative and bid optimization.•Deep understanding of major social media platforms including analytics and business manager tools. Show less

Content Editor / Social Media Specialist

• Jan 2013 - Feb 2015

•Execute SEO/SEM, native content, automated marketing and social media campaigns.•Identify audience behavior patterns across multiple points of contact, including newsletters.•Use various metrics, including Google Analytics, to track performance of content and execute a strategy for increasing performance.•Coordinate, schedule, and produce social content on a market-level basis on Facebook, Twitter, Instagram, Pinterest and Google+.•Creating SEO content for products and other brands. Show less

Editor / Social Media Specialist

• Oct 2011 - Dec 2012

•Monitor and manage social media pages, alerts, and blogs. •Research and strive to stay current on social media trends, best practices, and news. •Oversees, creates and maintains social content calendars across multiple social platforms and audiences. •Manage Number1 Media's social media accounts. (Facebook, Twitter, Google+) •Creation of email & newsletter content that gets viewed clicked and drives actions, downloads, and form leads and social sharing and provokes discussion and mindshare. Show less