Alice Rangel Teixeira
Contributor at ForHumanity- Claim this Profile
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Inglês Native or bilingual proficiency
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Espanhol Professional working proficiency
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Portuguese Native or bilingual proficiency
Topline Score
Bio
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Credentials
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Racismo Algorítmico (Racism Algorithmic)
Ação Educativa - Assessoria, Pesquisa e InformaçãoDec, 2022- Sep, 2024 -
V Encontro Anual da Rede de Pesquisa em Governança da Internet
Rede de Pesquisa em Governança da InternetNov, 2022- Sep, 2024 -
Topic Modeling in R
DataCampApr, 2019- Sep, 2024 -
Computational Social Media Research Methods
The University of Texas at AustinJul, 2018- Sep, 2024 -
SMART Data Sprint: Interpreters of Platform Data
iNOVA Media LabFeb, 2018- Sep, 2024 -
Intro to Google Data Studio
Google -
Meta Marketing Science & Analytics
Meta
Experience
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ForHumanity
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United States
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Strategic Management Services
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1 - 100 Employee
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Contributor
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Jul 2022 - Present
ForHumanity is a non-profit, all volunteers, organization whose primary work is is to establish Independent Audit of AI Systems, an ecosystem of governance, oversight and accountability that assures users of AI, Algorithmic and Autonomous Systems that providers have maximized risk mitigations protecting humans from negative impacts in the areas of Ethics, Bias, Privacy, Trust and Cybersecurity. ForHumanity is a non-profit, all volunteers, organization whose primary work is is to establish Independent Audit of AI Systems, an ecosystem of governance, oversight and accountability that assures users of AI, Algorithmic and Autonomous Systems that providers have maximized risk mitigations protecting humans from negative impacts in the areas of Ethics, Bias, Privacy, Trust and Cybersecurity.
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Ads Help
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Spain
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Marketing Services
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1 - 100 Employee
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Financial Advisor
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Jan 2022 - Present
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Business Inteligence
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Jun 2022 - Present
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Co-Founder
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Jun 2016 - Present
Digital performance marketing agency with clients in Travel, Retail and Apps. - Ads Help is a Certified Meta(Facebook) Ad Partner- Dashboard creation- Report & Insights- Data driven ad optimization- Management + €15M/Y in advertisement per year across LatAm, Europe and Americas
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Chief Executive Officer
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Jul 2016 - Dec 2021
During my time as CEO my work focused on branching company operation into education, by developing a platform for B2C education focusing on interactive microlearning. The project was incubated in the program Future Females by the United Kingdom Tech Hub
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Gravity4
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United States
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Software Development
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Head of Service Operations LatAm
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Nov 2015 - Jul 2016
- Promoted after 7 months to Head of LatAm - Management of 4 teams across Brazil, Colombia and USA (Miami)- Overseeing performance and client satisfaction for clients such as Magazine Luiza, Submarino Viagens, Spotify, Sephora, Pantene, Cyrela, Ogilvy, Agência Africa, Dentsu, Agência Sunset among others- Data analysis, visualization and storytelling for digital marketing data including: DSP, DCO, SEM, Facebook Ads, Instagram Ads and Google Ads- Product Consulting: propose road map features and priorities based on CS necessities and benchmarking with the main competitors. Review and approve wireframes Show less
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Head of Service Operations Brazil
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Apr 2015 - Oct 2015
- After the acquisition of Ezlike by the Silicon Valley's Startup Gravity4, and its merging with other Brazilian ad startup, I was pointed as Head of Customer Success Brazil, managing teams in two states, a total of 15 people.-Work closely with Facebook Brazil and USA to reinforce partnership by developing success cases using the company's products in digital advertisement.-Data analysis, visualization and storytelling for the publication of success cases-Sales pitch presentation showcasing holistic approach for Programmatic, Inboud Marketing, Facebook and Google Ads using Gravity4’s solutions Show less
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Ezlike
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South Africa
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Head of Service Operations
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Nov 2014 - Apr 2015
- Promoted after 6 months to head of the department.- In addition to maintaining my client accounts, as Head of Customer Success, I implemented a support system, decreasing time of response to clients while distributing responsibilities among the team, creating a more balanced workload.- Responsible for sales pitch presentation - operated as key person to present the platform and its clients during our acquisition.The startup was acquired in 2015 by Gravity4.
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Senior Account Manager
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Mar 2014 - Apr 2015
- Data Analysis: OKRs, KPIs and Facebook Ads Performance- Presentation of Insights to client- Tailored data driven strategy to clients- Facebook Ads campaign optimizationResponsible for 10-20 accounts from big agencies to companies in Retail, Travel, Financial Services, Real Estate, Media & Entertainment, operating as the lead point of contact for any and all matters specific to customers and ensuring timely and successful delivery of our solutions according to customer needs on Facebook Ads Campaign Show less
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Education
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Faculdade de Engenharia da Universidade do Porto
Master's degree, Multimedia minor in Data Mining -
PUCPR
Associate's degree, Communication and New Media Studies -
Universidade Federal de Minas Gerais
Bachelor's degree, Philosophy