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Alice Sibley is a seasoned executive with expertise in event management, wedding planning, and team leadership. As Conference & Events Sales Development Manager at Restaurant Associates Venues, she drives sales and marketing efforts, while also overseeing department budgeting and forecasting. Notably, she increased conference/meeting sales by 6% and introduced venues to the local corporate market. With a strong educational foundation in Management Studies and Hotel & Catering Management, Alice has honed her skills in sales, marketing, and team management.

Experience

    • United Kingdom
    • Food & Beverages
    • 1 - 100 Employee
    • Conference & Events Sales Development Manager
      • Oct 2022 - Present

    • Heads of Weddings at Restaurant Associates
      • Sep 2020 - Oct 2022

    • Head of Weddings
      • Sep 2020 - Sep 2021

    • Head of Sales
      • Sep 2012 - Sep 2020
      • Hertfordshire

      I promote Hatfield House and its stunning venues for weddings, dinners, medieval banquets, conferences and meetings. Whatever the occasion I will ensure you have a fantastic event.I am responsible for managing all sales and marketing activity and have created a sales and marketing plan designed ...

  • The Maltings
    • Cambridgeshire
    • Sales & Events Manager
      • Jan 2011 - Sep 2012
      • Cambridgeshire

      Increased key market segments to achieve annual budget. Introduced venue to local corporate market and increased year on year conference/meeting sales by 6%. Revised wedding packages; designed wedding brochure and promoted venue to wider geographical area as well as increasing average spend.

    • Freelance Wedding Planner
      • May 2006 - Jan 2011
      • Northamptonshire

      Bespoke wedding planning and event management services which included: Design concept and creative stylingVenue and supplier sourcingBudget and project management On the day management

  • Castle Ashby House
    • Northampton, United Kingdom
    • Sales Co-ordination Manager
      • Oct 1998 - May 2006
      • Northampton, United Kingdom

      Managed co-ordination of client eventsPrepared and presented weekly sales forecast Analysis of enquiriesOrganised and attended exhibitionsImplemented sales policies and procedures

    • Conference Planning Manager
      • Apr 2001 - Oct 2001
      • Northamptonshire

      Key decision maker in busy conference centre. Responsible for motivating team to maximise occupancy.Worked with BDM to generate new business opportunities.

  • Hilton Worldwide
    • Northamptonshire, UK
    • Conference and Banqueting Co-ordinator
      • Jun 1996 - Oct 1998
      • Northamptonshire, UK

Education

  • 1995 - 1996
    The University of Northampton
  • 1991 - 1995
    University College Birmingham

Suggested Services

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Industry Focus. “Food & Beverages”

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