Experience

Shopper

• Mexico
• Software Development
• 1 - 100 Employee

• Marketing and Sales Strategist

  • Aug 2021 - Present

  Responsible for assisting sales and marketing leadership teams with developing insights-led and competitive go-to-market (GTM) strategies and collateral, that are aligned to/deliver on Shopper’s brand and business objectives. Utilise competitive market data and industry insights to identify proactive opportunities and transform them into GTM strategies and solutions that are distinctive, and position us ahead of the competitive set. Supporting the sales team with best in class educational and support material, to position Shopper as the leader in Retail OOH. Assist wider sales team with original ideas, using market insights to help unlock new opportunities and growth areas. Work closely with the marketing team to optimise and deliver consistent messaging and multi-channel solutions across internal/external activity, providing support via Shopper GTM assets including socials, EDM, website and trade press (including copywriting, implementation, and management). Drive market and value-driven solutions for the sales and external agency/client teams. Show less



Zenith

• India
• E-Learning Providers
• 1 - 100 Employee

• Group Director

  • Apr 2020 - Aug 2021

  Client Base: Aldi and Kellogg's + Team Lux: Kering (Gucci, Saint Laurent, Balenciaga, Bottega Veneta), SBS, Singapore Tourism Board, Luxottica and H&M. Leading planning and investment output across key retail clients within the agency, as well as management of client relationships at both a local and regional level. Coordinating workflow across both Zenith AU, NZ and HK offices for Luxottica and Kering brands. Responsible for delivering procurement-driven cost targets across several clients, TV negotiations, as well as managing relationship with auditors across various countries. Worked effectively with senior-level clients such as executives (local, regional and global) to build trusting and long-lasting relationships with key accounts. Directed account teams to achieve challenging audit targets, by strategically evaluating options and implementing optimal solutions. Helped clients achieve core business goals with proactive management of available resource, and a deep understanding of current industry trends. Developed strategic plans to achieve short and long-term internal revenue objectives. Show less



Publicis Groupe

• France
• Advertising Services
• 700 & Above Employee

• Account Director

  • Aug 2019 - Apr 2020

  Client Base: GlaxoSmithKline (Consumer, Expert and Pharmaceutical divisions). Supporting planning and investment teams across 10+ brands, as well as managing workflow and development of investment team between the Sydney, Brisbane and Melbourne offices. Client Base: GlaxoSmithKline (Consumer, Expert and Pharmaceutical divisions). Supporting planning and investment teams across 10+ brands, as well as managing workflow and development of investment team between the Sydney, Brisbane and Melbourne offices.



Mindshare

• Arts & Crafts

• Group Investment Director

  • Mar 2017 - May 2019

  Client Base: Foxtel, Danone Nutricia, Hong Kong Tourism Board, HMD Nokia and Sanofi PharmaceuticalsResponsible for strategic investment output across a diverse group of clients, working closely with Mindshare APAC and Global trading teams, to deliver procurement-driven media solutions/cost targets. Ongoing stakeholder management across internal Mindshare teams (Strategy, Planning, Senior Leadership) and external parties, including Brand Managers, Creative and PR agencies, to drive effective and efficient results for client campaigns.Management of senior publisher and media owner relationships, to build a solution-focused approach to client briefs. Identifying key strategic partnerships that enable our clients’ business objectives to be realised now and in the future. Show less

• Associate Director

  • Oct 2014 - Mar 2017

  Client Base: FoxtelResponsible for leading tactical and longer-term implementation planning on all Foxtel Residential (brand), Business and Channels (Showcase etc) activity. Working with strategists, the Foxtel in-house digital media team and Mindshare SBU’s (Social/SEO/SEM/ESP) to deliver holistic, best practice thinking and implementation, in line with business econometrics (to drive sales and acquisitions).Management of key reporting on a heavily audited account, including overseeing client and agency forecasting, all weekly TV reporting, budget tracking and contract control, to ensure delivery in relation to key goals (meeting deals/targets etc) across Offline channels. Responsible for annual client negotiations across Offline channels (digital is managed in-house), whilst fostering key client and agency relationships with media owners, to deliver best in class value for media spend.Managed a team of six people, to ensure work was delivered in a timely and accurate manner for the client, across traditional media channels (TV, OOH, print, radio, cinema etc). Responsible for interviewing, training, development and performance management of team. Show less

• Business Manager

  • Aug 2012 - Oct 2014

  Client Base: Volvo, Tourism New Zealand and Castrol.Account Manager working across Volvo, Tourism New Zealand and Castrol, with both a planning and trading focus. Working with key strategists and agency partners to provide forward thinking and innovative solutions for the client group, as well as to help them deliver on key business objectives.Management of global reporting across both Volvo and Castrol, as well as internal benchmarking and reporting for global auditing (Accenture).Management of Buyer and Executive to ensure that all campaigns were delivered in line with local and global benchmarks. Show less

• Business Executive

  • Oct 2011 - Aug 2012

  Client Base: Volvo, Tourism New Zealand and Castrol.Primary buyer across the Volvo/Tourism New Zealand and Castrol accounts. Responsible for all offline channels, including TV (FTA/subscription), Outdoor, Radio, Print and cinema. Driving efficient and targeted buys, whilst managing ongoing relationships with key trading and media partners.



Ikon Communications

• Communications Trader

  • Sep 2010 - Oct 2011

  Client Base: Coca Cola South Pacific + Amatil.Communications Trader across the Coca Cola account, looking after some 20 brands in the portfolio.Experience working with Faulkner audited clients and trading across TV (metro, regional + STV), magazines, newspapers (metro, regional + ethnic), radio, outdoor and experiential.Previous accounts worked on at Ikon include: Vodafone Hutchison Australia (VHA) and Kumho Tyres.

• Communications Assistant

  • Sep 2009 - Aug 2010

  Client Base: Vodafone (including 3Mobile and Crazy Johns).


Tongue
• Australia
• Advertising Services
• 1 - 100 Employee
• Social Media Coordinator

  • Jun 2009 - Sep 2009