Alessandra Rivera
Assistant Digital Media Buyer at Mosaic Media Agency- Claim this Profile
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Spanish Native or bilingual proficiency
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English Native or bilingual proficiency
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Bio
Ashton Dobbins
Alessandra worked directly with me on marketing efforts. She grew multiple XNV brands across multiple channels surprisingly fast. Alessandra is extremely efficient, as she managed over 5 social accounts across different platforms. Content output was consistent and thoughtful throughout. Any team would benefit from Alessandra’s detail-oriented approach to marketing. She is extremely aware of social trends and how to best use them.
Ashton Dobbins
Alessandra worked directly with me on marketing efforts. She grew multiple XNV brands across multiple channels surprisingly fast. Alessandra is extremely efficient, as she managed over 5 social accounts across different platforms. Content output was consistent and thoughtful throughout. Any team would benefit from Alessandra’s detail-oriented approach to marketing. She is extremely aware of social trends and how to best use them.
Ashton Dobbins
Alessandra worked directly with me on marketing efforts. She grew multiple XNV brands across multiple channels surprisingly fast. Alessandra is extremely efficient, as she managed over 5 social accounts across different platforms. Content output was consistent and thoughtful throughout. Any team would benefit from Alessandra’s detail-oriented approach to marketing. She is extremely aware of social trends and how to best use them.
Ashton Dobbins
Alessandra worked directly with me on marketing efforts. She grew multiple XNV brands across multiple channels surprisingly fast. Alessandra is extremely efficient, as she managed over 5 social accounts across different platforms. Content output was consistent and thoughtful throughout. Any team would benefit from Alessandra’s detail-oriented approach to marketing. She is extremely aware of social trends and how to best use them.
Credentials
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Google Ads Display Certification
GoogleAug, 2023- Sep, 2024 -
Google Ads Search Certification
GoogleJul, 2023- Sep, 2024
Experience
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Mosaic Media Agency
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United States
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Advertising Services
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1 - 100 Employee
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Assistant Digital Media Buyer
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Jul 2023 - Present
- Developing and implementing digital media strategies that align with client objectives and target audience. - Leveraging key digital platforms, including Meta, LinkedIn, PPC (Google Ads), YouTube, programmatic advertising, and email marketing to drive online presence and engagement. - Evaluating, optimizing, and executing those ad buying strategies and campaigns for maximum ROI. - Managing media budgets, ensuring that campaigns stay within budget and on track. - Providing regular reports to management/clients on media buying activities and campaign performance. - Keeping up to date with industry trends and best practices in digital media buying and planning. Show less
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Social Media Specialist
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Oct 2022 - Apr 2023
- Creating and managing social media marketing strategy - Optimizing company profiles utilizing SEO tactics - Collaborating with the marketing team to optimize our marketing funnel strategy - Researching industry news, and trends, and then producing relevant content based on findings - Daily community engagement on social profiles - Producing and presenting bi-weekly reports - Creating and managing social media marketing strategy - Optimizing company profiles utilizing SEO tactics - Collaborating with the marketing team to optimize our marketing funnel strategy - Researching industry news, and trends, and then producing relevant content based on findings - Daily community engagement on social profiles - Producing and presenting bi-weekly reports
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Portfolio Resident Services, Inc.
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United States
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Non-profit Organizations
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1 - 100 Employee
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Social Media Coordinator
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Apr 2022 - Oct 2022
- In charge of creating and managing social media marketing strategy - Identifying opportunities for high-impact engagement through all digital channels. - Running and presenting routine reports - Writing and distributing engaging and informative blogs, ads, emails, and social content. - Cross-departmental content creation - Consistent SEO optimization and tracking - Running and optimizing campaigns through Facebook Ads Manager. - In charge of creating and managing social media marketing strategy - Identifying opportunities for high-impact engagement through all digital channels. - Running and presenting routine reports - Writing and distributing engaging and informative blogs, ads, emails, and social content. - Cross-departmental content creation - Consistent SEO optimization and tracking - Running and optimizing campaigns through Facebook Ads Manager.
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Tribu | Marketing + Advertising + Graphic Design
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United States
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Advertising Services
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1 - 100 Employee
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Part-Time Content Marketer
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Jan 2022 - Apr 2022
- Created engaging and original blog posts, email content, and social media campaign content targeted to the audience(s) and based on current trends. - Crafted interesting and well-researched content that drove brand advocacy through engagement, follower-ship, traffic, and conversion. - Worked closely with business owners, CEOs, and Marketing Execs to create effective communications strategies that articulate a product/service’s key points of differentiation to establish a competitive advantage in the market - Interacted with digital marketers, web, and graphic designers to create and review all content - Managed content delivery of multiple accounts and campaigns Show less
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Vilore Foods Company Inc
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United States
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Manufacturing
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1 - 100 Employee
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Digital Marketing Intern
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Sep 2020 - May 2021
- Assisted with content ideation for white papers, blogs, and email campaigns. - Performed market analysis and industry research. - Collected quantitative and qualitative data for marketing campaigns. - Assisted with content ideation for white papers, blogs, and email campaigns. - Performed market analysis and industry research. - Collected quantitative and qualitative data for marketing campaigns.
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Education
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2023 - 2023
The University of Texas at Austin
Certification, Digital Marketing -
2019 - 2021
St. Mary's University
Bachelor of Business Administration - BBA, Marketing
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