Experience

Toy Shack Australia

• Australia
• Retail
• 1 - 100 Employee

• Sales and Marketing Director / Founder

  • Mar 2020 - Present

  Enjoy 100’s of the most popular and unique range of toys from children's educational toys to a diverse range of toys for all ages. Our focus is to bring engaging, fun and educational content and an exciting range of products for our audience. toyshack.com.au offers a great selection of children’s educational toys for learning and development which increase cognitive skills, fine motor control and hand-eye coordination whilst using their wildest imagination to have fun.100% Australian owned and operated, we ship any where in Australia and we also ship internationally.



Sylvania Heights Football Club

• Australia
• Spectator Sports

• Committee Member

  • Aug 2020 - Present

  As a volunteer committee member I am fortunate enough to be involved with the club and also part of the grading team which grades over 600 members of the club. I also look after Sponsorship for the club and I have been coaching and developing players and teams for the last 3yearsSHFC aims to develop every player regardless of natural ability to be the best that they can be. Grading players so that they play in teams of similar ability provides a far better opportunity for every player to develop their love for the game, and improve their skills and ability.

• Football Coach

  • Jan 2018 - Present



GiVV Technologies Ltd

• Australia
• Financial Services
• 1 - 100 Employee

• Head of Digital Sales

  • Apr 2018 - Apr 2020

  At eGiVV we are so much more than a software development house. We are a specialised payments team driven by innovation, results and a strong desire to be on the cutting edge of what we do.Purpose built payment strategies and solutions are the hallmarks of our business and every system is developed with a user friendly focus, designed to maximise ease of operation.Our self-service platforms allow our clients flexibility, autonomy and the ability to meet the needs of their particular marketplace without being constrained by a one size fits all approach.These platforms can operate via Kiosk, Online or Mobile device depending on customer requirements.We strive to be industry leaders and have developed world first technology that allows clients to print and encode gift cards through our on demand card kiosk system. The kiosk prints the chosen image, encodes the requested denomination, activates and issues the gift card within 40 seconds of the order.Whether your requirements are for Kiosk, Online or Mobile gift card solutions, eGiVV has the answers for your business.Check out our website: www.egivv.com for further information or please feel free to contact me.



Australian Alliance for Data Leadership

• Senior Manager, Members and Partners (ADMA/IAPA/DGA/DTC)

  • Jun 2015 - May 2018

  Our network of four (4) associations that I work across are: The Association for data-driven marketing and advertising – or ADMA - is the principal industry body for information based marketing and advertising and is the largest marketing and advertising body in Australia with over 650 organisational members. ADMA is the ultimate authority and go-to resource for creative and effective data driven marketing across all channels and platforms, providing insight, ideas and innovation to advance responsive and enlightened marketing.IAPA - Institute of Analytics Professionals of Australia: www.iapa.org.au The Institute of Analytics Professionals of Australia (IAPA) is the professional organisation for the analytics industry in Australia, incorporating business analytics and data mining across multiple disciplines and sectors. DIGITAL + TECHNOLOGY COLLECTIVE(D+TC) formally known as AIMIA : www.dtcollective.org.au A network of Australia’s digital experts: agencies, organisations and individuals that provide services and solutions in the digital and technology space DGA – Data Governance Australia: www.datagovernanceaus.com.au Data Governance Australia (DGA) is a not-for-profit association, established to promote the responsible use of data. Our role is to help build consumer trust through industry standards, whilst maintaining a legal environment that allows Australian businesses to thrive. As the Senior Manager for Members and Partners my role within the associations ADMA/IAPA/DGA/D+TC is to provide Sponsorship and Partnerships, Education and Research, and Membership opportunities to large corporate, agencies and vendors/suppliers eg: CBA, Qantas, Scentre Group, Optus, Qantas, Facebook, Google, IBM, AIG, Australia Post, Fairfax Media, News Corp, MediaMath, icumulus, Domo, Marketo and many more.



Bauer Media Australia

• Australia
• Book and Periodical Publishing
• 700 & Above Employee

• Digital Sales Manager

  • Oct 2012 - Jul 2015

  Bauer publish in excess of 20 print titles in Australia, including iconic mastheads like Wheels, MOTOR, Unique Cars, Trade-a-boat, Motorcycle Trader, Deals on Wheels and Caravan World - all market-leading products that are highly respected in their individual fields.In addition we publish classified, new specification, directory and editorial websites like TradeTrucks.com.au, NewTruckSearch.com.au, TradeYourJob.com.au, FullyLoaded.com.au and 40 more specialist websites in the industrial, agricultural, construction, marine and travel industry marketplaces.With strong, independent editorial in most of our print titles and online, we offer the consumer real-time information as well as engaging entertainment (video and picture galleries) and give the advertiser credible support in terms of tests and reviews for their products. Knowing what drives, inspires, informs, relaxes, involves and entertains our consumers and constantly applying that knowledge to our multimedia publications is what provides us with such an excellent long-term advantage.Key Accountabilities:Performed New Business Development and Account Management of Digital Marketing sales through display advertising, classifieds listings, EDM (Electronic Direct Mail), Advertorials and Sponsorships.Held full accountability for the state budget, strategy planning, gap management and forecasting.Delivered Digital Marketing with SEO, SEM and Social Media.Completed extensive regional travel around NSW (3 weeks per month).Performed administrative reporting, creative and production duties along with technical support for online issues.Completed consistent reporting regarding post digital display campaigns and monthly digital classified stock listings, for example summary reports, stock reports and lead enquiry reports.



Fairfax Media

• Australia
• Online Media
• 700 & Above Employee

• Key Account Manager - drive.com.au and carsguide.com.au | The AGE | Fairfax Community Network

  • Nov 2009 - Oct 2012

  Fairfax Media Limited is one of Australia's largest diversified media The Age is a daily newspaper which has been published in Melbourne, Australia, since 1854. Owned and published by Fairfax MediaIn Charge of profitable growth in publications of Drive Thursday/Saturday - The Age Drive - Fairfax Community Newspaperwww.drive.com.au Key Accountabilities:Led the profitable growth and portfolio (new and existing) for www.drive.com.au which also included selling into publications such as THE AGE and Fairfax Community Newspapers.Proactively generated profitable revenue through various approaches and innovative ideas via existing and new clients to encourage maximum uptake of opportunities and growth.Managed multiple budgets in different publications whilst achieving all KPI’s. Managed dealer’s subscription via their listings on site, inclusive of consistent reporting such as the dealer summary report, dealer stock reports, phone and e-mail leads for the month and sales of inventory.Identified opportunities regarding Digital Display Advertising Developed relationships with the Advertising Agency.Identifying solutions with the understanding of the client business model to create a complete package between Digital and Print with ROI.



News Corp Australia

• Australia
• Technology, Information and Media
• 700 & Above Employee

• Advertising Executive

  • Jan 2007 - Nov 2009

  The Leader Community Newspaper group publishes 33 titles covering metropolitan Melbourne.It has a circulation of 1.94 million readers per week. It is the largest single market network of community newspapers in AustraliaKey Accountabilities:Successfully managed a portfolio of clients across 33 local papers, with the focus on inner city and western papers.Developed relationships with direct clients, the Advertising Agency, local council and local traders.Managed client marketing/advertising expectations through reporting and KPI’s which I set in place. Assisted clients regarding artwork, branding and call to actions.Worked alongside Editorial, reports, advertising coordinators, production and creative teams to deliver the best solution for each client. Identified opportunities in line with industry knowledge, such as competitor activity, attending retailer meeting, local council events and spring carnival month. Completed an average of 30 face to face meetings per week.Managed weekly revenue budgets.



Next Media

• Albania
• Online Audio and Video Media

• National Account Manager

  • Jul 2006 - Jan 2007

  Working on three gaming titles which were PC Power Play, Hyper and Total Gamer.My responsibility was to source advertising campaigns through agency and direct that were aligned to each publication whilst building a digital strategy to find new commercial channels via banner advertising, commercialised content and EDM’s.



Bus Advertising Australia

• Australia
• Advertising Services
• 1 - 100 Employee

• Senior Business Development Manager

  • Nov 2003 - Jul 2006

  My role within Bus Advertising was new acquisitions of business. My region was all NSW so I would have to go to certain areas and sell all the space available on the local bus companies inventory(public or school buses) Bus Advertising Pty Ltd is an Australian owned and operated company specialising in providing advertising opportunities for local businesses. Since starting in 1998 we now have access to over 3000 buses in regional centres and capital cities in New South Wales, Queensland, Victoria and Western Australia.We offer a range of panel sizes and advertising packages to suit any advertising campaign and budget. Our amazing team of staff are dedicated to a high standard of professionalism in customer service, graphic design, installation and in our dealings with the many people and businesses we work alongside.Most of our clients are small to mid-size businesses looking for an effective way to promote themselves within their community. Many of them look forward to regularly seeing their bus ad on their local buses, so needless to say it becomes our major priority to design, print and apply ads with utmost care.Company Website http://www.busadvertising.com.au



Federal Publishing Company Pty Ltd.

• Team Lead / Account Manager

  • Jun 2000 - Jun 2003

  About FPC CourierEvery week FPC Courier prints an average of over 1,200 pages of relevant news and lifestyle information pertinent to the communities reached by each publication. The publications connect with over 300,000 households across Sydney’s east, inner west and North Shore, over 187,000 CBD workers and over 65,000 Sunshine Coast residents.* FPC Courier knows that its readers are at diverse life stages and may utilise their local publications for different reasons, however our readers do share common interests and values. They take pleasure in enjoying life. They take pride in their homes and families, take care of their appearance, enjoy socialising, dining out, entertaining, shopping and are financially secure. The average household income of FPC Courier readers is $92,010, 18% above the Sydney average and their average personal investments exceed $42,960, 25% above the Sydney average. 50% are tertiary educated and 34% are white collar professionals so it is not surprising that over 39% are classified as AB. FPC Courier publications reach over 17% more readers living within the total distribution area then the Sydney weekday metro newspapers and 14% of our readers do not read a weekday metro newspaper!I started off by selling to real estate agents into the classified section for all the glossy newspapers and then developed into the Team Leader where I would manage approx 4-6 people within the team I was working on titles such as:* Wentworth Courier* Southern Courier* Inner Western Courier * Northern Weekly * Nine to Five* City Weekly