Experience

Spottlightt Social

• India
• Advertising Services
• 1 - 100 Employee

• Chief Operating Officer

  • Apr 2023 - Present

• Head of Talent Management

  • Dec 2020 - Apr 2023

  -Developed and executed influencer marketing strategy campaigns for multiple brands-Evaluated current trends to improve audience reach and conversion of campaign executions-Conceptualised the team’s approach to influencer campaigns, including selecting influencers and content creators that would reflect current and prospective clients’ brand objectives-Served as the key point of contact for multiple brands that required influencer marketing activities-Supervised influencer marketing events, and tracked and analysed data collected from post-campaign evaluation of these events. Identified key learnings and opportunities drawn from this evaluation to apply to future campaigns-Conducted annual and monthly influencer marketing campaigns for a diverse set of clients. Created monthly campaign-based reports and maintained the corresponding financial records to establish the team’s campaign experience and knowledge base-Maintained consistent and positive relationships with key influencers in the industry-Single handedly managed the three member team, including allocating daily workflow. Regularly maintained the team’s performance levels and oversaw a consistent m-o-m growth of 15% in followers across Spottlightt Social’s social media pages Show less


Trouvaille.cc
• Social Media Manager

  • Sep 2019 - Sep 2020


CA MEDIA DIGITAL (INDIA) PRIVATE LIMITED

• India

• Social Media Executive

  • Oct 2018 - May 2019

  -Account – Team Priyanka Chopra -My responsibilities were managing & engaging with fan accounts, creating topical content & content banks for daily posts on all social media platforms by leveraging the trending hash-tags and making copies for the posts. -Account – Priyanka Chopra -My responsibilities involved updating & keeping a track of the number of followers on all social media platforms while comparing them with her competitors. Creating bi-weekly & monthly reports, making posts for milestones/trolls/, tracking all interviews of Priyanka Chopra & making sure they’re healthy. -Account – Katrina Kaif -My responsibilities included going for promotions/ magazine shoots to create posts, stories, which can be posted on her account. Show less



Sportz Interactive

• India
• Spectator Sports
• 500 - 600 Employee

• Social Content (Intern)

  • Oct 2016 - Dec 2016

  - Indian Super League (ISL) and International Premier Tennis League (IPTL) - Reliance Foundation Youth Soccer (RFYS) - My responsibility was to communicate with the on-field colleagues and update the score sheets with all the important information on Microsoft Excel & update the client. Any special highlights or images that stood out, I had to select & forward them to the editors for the weekly & monthly reports. - Indian Super League (ISL) - My responsibility was to assist my senior with the live tweets during the matches, also look for errors on any social media posts, check comments on posts & images to make sure there are no bot accounts posting advertisements & the comments remain healthy. I was also asked to write captions for images that would be uploaded on Facebook & Instagram. I was asked to write questions for players and managers that would be asked during interviews and press conferences. - International Premier Tennis League (IPTL) - My responsibility was to communicate with my colleagues working at the venues of the event to know the delays in the matches, know what time would the interviews & highlights be forwarded to us so that they could be used on social media accounts. I had to also assist with live-tweeting during the matches, choose & upload images and highlights after the matches with the appropriate caption & hashtags. Show less



Mumbai FC

• India
• Spectator Sports
• 1 - 100 Employee

• Team Registrations

  • Oct 2015 - Dec 2015

  Masters League was a tournament conducted for grassroot level players from schools all over Mumbai, my job was to convince the school principle & teachers to let their students participate in the tournament on behalf of their school & get better exposure in the field on football. Masters League was a tournament conducted for grassroot level players from schools all over Mumbai, my job was to convince the school principle & teachers to let their students participate in the tournament on behalf of their school & get better exposure in the field on football.



Mumbai Mirror

• India
• Newspaper Publishing
• 1 - 100 Employee

• Pitch Manager & Help Desk

  • Sep 2015 - Sep 2015

  Girls Soccer League organised by Mumbai Mirror, at Cooperage ground. Matches took place on two weekends in September 2015. My responsibility was to coordinate with the teams & the referees, also make sure there is no delay in matches and they’re played without any hindrance. Girls Soccer League organised by Mumbai Mirror, at Cooperage ground. Matches took place on two weekends in September 2015. My responsibility was to coordinate with the teams & the referees, also make sure there is no delay in matches and they’re played without any hindrance.



Stranka

• Political Organizations
• 1 - 100 Employee

• Sales and Security management.

  • Oct 2012 - Dec 2012

  It was a New Year Event for the night of 31st December 2012. My responsibility was to handle the crowd, security and entries. It was a New Year Event for the night of 31st December 2012. My responsibility was to handle the crowd, security and entries.