Category Lead, BLive EV Store

• Jul 2020 - Present

https://store.blive.co.in

Head, Strategic Partnerships & Key Accounts

• Oct 2019 - Present

Product & Revenue Strategy

• May 2016 - Sep 2019

1.Product and Revenue Strategy, Star Bharat.2.Brand Solutions, Star PlusAdarsh was working in Star TV India, One of India’s largest Media conglomerates in the Product and Revenue Strategy team for one of the fastest growing channel in the network. The company has more than 700 million viewers a month in over 100 countries. A graduate from Indian Institute of Management, Ahmedabad, he has over 43months of vast experience and got opportunities to learn about System Design, Retail, Media, Revenue maximization, customer servicing, Brand content creation, to name a few areas. As part of the Product & Revenue Strategy team, Adarsh, has ownership of the top 20 clients and responsible to more than 60-70% of the revenue for the channel since its launch. Has led Product launches for new products (Mirriad and Snackibles) and designed the Go to Market Strategy. Involved in developing strategy to maximize revenues for the channel and improving the client spread are part of his responsibilities. Financial planning for the channel and managing accounts on the channel has given him a good view of the business. With an in – depth knowledge of the content/, ideating over brand briefs and presenting seamless integration and innovation opportunities for brands on Star Plus, The biggest channel of the Star Network. Adarsh was also ideating sponsored content for shows such as Dance Plus and Masterchef.

Coordinator, Placement (Recruitment) Committee

• Dec 2014 - Mar 2016

 Head, Admin Team: Active Logistical coordination for 159+ events including PPT, dinner, batch meet for students; participated by 1100 candidates & 225+ recruiters; Managed to reduce the budget expense by 10%  Member, Marketing Committee: Responsible and owns the relationship of the institute with marketing firms through out the year. Also engaged with FMCG, Telecom, Heavy Ind., Auto firms  Instrumental to get stakeholder buy-in in implementing a strategic policy change for the recruitment process Mentored students (40) and help them in the placement process at IIMA  EntreFair: Managed the budget of Rs.2.5+ Lakhs for EntreFair in collaboration with EntreClub.

E GRoup, Business Solutions Group

• Apr 2015 - May 2015

Exposure to Food Retail, Supply Chain Oper., Retail Franchising, IT ops, Inv Mngt Module & Stakeholder Management:1.Automatic store replenishment: Worked extensively on retail store operation using analytical models to improve inventory controls. Recommended & designed the automatic store replenishment system for international food retail brands. Recommendations included implementation plan and operationalization using existing IT infrastructure 2.Delivery Models: Identified requirements, conducted feasibility analysis & test of concept, and achieved stakeholder buy-in. Proposed new delivery models to optimize store operations & improve negotiations with suppliers.

Design Engineer

• Nov 2012 - May 2014

Appreciations:  Secured 2nd highest performance appraisal of 89 out of 100 in the batch; Mentored 2 recruits Achievements: Designed and Implemented PFD Page, essential component of pre-take off procedure Secured 2nd position for a team project on “Generation of 3D Audio warnings in an aircraft” Collaborated with System integrators from Rotary Wing division to successfully test and verify 7 pages Roles and Responsibility: Integrated 7 cockpit display pages & Accountable for Hw-Sw integration and testing for the division Closely interacted with Pilots (end users), to get valuable feedback & implemented the same in PFD page Recommended changes to improve the ease of designing complicated pages

Intern, RISC Lab

• May 2011 - Jul 2011