Experience

Good Cycles

• Australia
• Non-profit Organization Management
• 1 - 100 Employee

• Brand & Marketing Advisor

  • Dec 2022 - Present

  The Brand & Marketing Advisor is a newly created role to provide a range of delivery and support across the organisation. Reporting to the CEO and working closely with the Executive Team, the role is responsible delivery of both brand and marketing plans based on the strategies and objectives within the organisation's new strategy. The role will also support the development and delivery of a new communication plan while overseeing and supporting the new retail strategy and business plan. The Brand & Marketing Advisor is a newly created role to provide a range of delivery and support across the organisation. Reporting to the CEO and working closely with the Executive Team, the role is responsible delivery of both brand and marketing plans based on the strategies and objectives within the organisation's new strategy. The role will also support the development and delivery of a new communication plan while overseeing and supporting the new retail strategy and business plan.


Amy Gillett Foundation
• Australia
• Public Safety
• 1 - 100 Employee
• Brand Consultant

  • Oct 2021 - Present


adamlana.com

• Brand Specialist

  • Sep 2021 - Present

  Growth marketing & brand strategy for businesses that are local, sustainable or with strong social enterprise ideals. I have co-founded and directed two successful businesses that have focused on growth through ethical and truthful brand marketing. In 2015, I co-founded Curve Cycling, a Melbourne-based cycling brand that started in a shed in Footscray. By helping build a community and team of passionate riders, it is now a global brand, selling adventure bicycles and products in over 20 countries. I believe that the world is a better place when more people are riding bikes, and through Curve I’ve shared the wonders of cycling and its environmental, physical and social benefits. In 2003, I co-founded the multi award-winning creative agency Swear Words. For over 12 years I supported like-minded businesses to develop marketing and brand design strategies that were built on strong ethics, specialised knowledge, and open and honest communication. At Swear Words, I helped launch Who Gives a Crap and Oz Harvest’s first donation website, plus many other boutique Victorian brands primarily in the food and beverage sector. Now, I am directing my energy to businesses that are local, sustainable or with strong social enterprise ideals. Sounds like you, let's chat... Show less



RMIT University

• Australia
• Higher Education
• 700 & Above Employee

• Online Tutor

  • Feb 2016 - Sep 2021

  Strategic Planning, as part of the Design Management Strategic Planning, as part of the Design Management


Curve Cycling
• Australia
• Sporting Goods Manufacturing
• 1 - 100 Employee
• Co-Founding Brand Director

  • 2013 - Sep 2021

Swear Words
• Australia
• Design Services
• 1 - 100 Employee
• Founding Director

  • Oct 2003 - Apr 2015

Spin Communications
• Advertising Services
• 1 - 100 Employee
• Studio Manager

  • 2001 - 2003