Manager of Marketing and Communications

• Aug 2021 - Present

Marketing Consultant

• Jun 2019 - Aug 2021

- Conducted comprehensive review/analysis of past marketing activities;- Provided detailed strategic action plan for future marketing initiatives;- Managed production of video content project from concept to completion through coordination of multiple stakeholders and contractors;- Liaised with web developers to complete upgrades to suit clients’ needs;- Sourced translation of all marketing materials and advised client on best practices for bilingual marketing;- Executed digital marketing campaigns through social media management and social media advertising;- Utilized content marketing strategy through relevant website copy and engaging blog posts;

Communications Officer

• Apr 2018 - Mar 2019

• Develop and implement multi-channel marketing and advertising plans;• Lead marketing projects involving multiple agencies and stakeholders;• Create visual and written content for all promotional channels;• Exercise strong budgeting, analytical and reporting skills; • Adhere to brand and/or agency guidelines when creating promotional materials;• Foster and maintain relationships with key partners and stakeholders;• Oversee communications and messaging involving services, programs, activities and clients;• Represent the corporation at industry and public events;• Identify strategic opportunities for increased promotion;• Promote corporation through the success stories of its clients;• Manage social media accounts, corporate website, and other digital marketing platforms; • Identify and recommend clients for potential promotional opportunities; • Advise and coach staff on communications best practices and current marketing initiatives;• Adapt promotional strategies for different target audiences;• Prioritize and manage promotional activities for an array for services/programs; • Engage staff in development of promotional campaigns and plans; • Increase awareness of corporation through PR and media relations;

Marketing and Website Coordinator

• Jan 2015 - Apr 2018

Leveraged association's non-profit status into positive public relations, increased brand awareness through consistent messaging and imagery, engaged online audiences with valuable content marketing, drove retail sales by incorporating non-profit mandate and projects into retail locations, and grew e-commerce sales by 235%. Leveraged association's non-profit status into positive public relations, increased brand awareness through consistent messaging and imagery, engaged online audiences with valuable content marketing, drove retail sales by incorporating non-profit mandate and projects into retail locations, and grew e-commerce sales by 235%.

Store Manager | Marketing Guru | Wholesale Buyer | Website Coordinator

• Oct 2010 - Dec 2014

Implemented a strong vision of an eco-friendly children’s boutique and personally grew Flowerchild from a tiny local business to a popular shopping destination. Responsibilities included the day to day running of the store, all promotional activities, wholesale buying and e-commerce development.Store Manager• Responsible for the day to running of the shop, including: customer service, stocking shelves and creative merchandising• Implemented the owners’ vision of an eco-friendly children’s store• Ongoing education on all products and companies stocked in the store• Trained new staff on store policies and procedures• Formed close relationships with customers• Developed a highly successful baby registry programMarketing• Designed online and print ads for local publications. Experience with radio advertising• Coordinated and provided content for media features• Created printed media for retail store use: custom shopping bags, signage, rack cards, business cards, clothing tags, posters, stickers, badges, etc.• Designed digital media for use on Facebook, newsletters & web• Managed social media accounts, newsletter, website and online listings• Represented the store at special industry events and held special in-store promotionsWholesale Buyer• Researched new products and attended the 2014 NY Toy Fair as store buyer• Facilitated the addition of dozens of essential product lines• Discovered the underdeveloped niche of everyday wooden toys and launched a highly successful partnership with Hape ToysE-Commerce• Coordinated the development of three e-commerce sites with local web design company• Product photography, website content and promotion• Fulfilled orders and maintained inventory• Developed and launched a new website using third party software