Experience

Talentrack

• Staffing and Recruiting

• Senior Vice President - Strategic Alliances

  • Oct 2017 - Present

  • Leading the Mumbai SBU for talentrack – India’s largest talent-hiring platform for M&E Industry • Designing & Implementing the 360-degree outreach for sourcing &content generation on various Reality shows/ Crowd-sourcing campaigns for leading Indian Broadcasters & Production Houses • Spearheading the talentrack awards 2018, 2019 & 2020 - India's largest awards for the digital entertainment ecosystem • Leading the Mumbai SBU for talentrack – India’s largest talent-hiring platform for M&E Industry • Designing & Implementing the 360-degree outreach for sourcing &content generation on various Reality shows/ Crowd-sourcing campaigns for leading Indian Broadcasters & Production Houses • Spearheading the talentrack awards 2018, 2019 & 2020 - India's largest awards for the digital entertainment ecosystem



KAHWA Entertainment

• India
• Movies, Videos, and Sound
• 1 - 100 Employee

• Marketing Head

  • Dec 2016 - Oct 2017

  • Marketing & Release Strategy planning of Shab & My Birthday Song • Brand Management & Digital Marketing of Kahwa Entertainment & Anticlock Films • Marketing & Release Strategy planning of Shab & My Birthday Song • Brand Management & Digital Marketing of Kahwa Entertainment & Anticlock Films



Bajaj Auto Ltd

• India
• Manufacturing
• 700 & Above Employee

• Brand Manager

  • Jan 2016 - Dec 2016

  • Responsible for Brand Management, Digital Marketing, Media Buying & PR for Bajaj Commercial Vehicles• Design & execution of the ongoing campaign #FreeTheQute for Bajaj Qute - India's first ever quadricycle• Design & implementation of the Bajaj Intracity Vehicles website

• Assistant Manager (Commercial Vehicles - Sales & Marketing)

  • Jan 2015 - Dec 2015

  • Handling sales & distribution of 3-Wheelers across 5 districts totalling a monthly business of 600 Lakhs INR• Responsible for achieving monthly retail targets, channel expansion, commercial compliance, inventory management & execution of BTL activities

• Assistant Manager (Media & PR Team)

  • May 2014 - Dec 2014

  • Planning & Evaluation of print, electronic, digital & OOH media to ensure their cost-effective reach• Responsible for direct negotiations with agencies for media buying of BTL activitiesAchievements: Designed a 4-year long Customer Engagement Program routed through post-sales services for:• Transforming indifferent customers to brand evangelists – generating sales leads & positive WoM• Curtailing the sharp fall in dealership visits once the paid service period starts• Faster corrective action for service complaints registered by existing owners Led the "Discover 150 Launch" BTL Campaign conducted across 28 cities over 45 days Piloted the OBD-SMS campaign for Bajaj in rural U.P. where reach of traditional media is limited Competition analysis and preparing blueprint of Mobile Application for Bajaj - the first for any two wheeler company in India Show less



Voltas Limited

• Computers and Electronics Manufacturing
• 700 & Above Employee

• Summer Intern

  • May 2013 - Jun 2013

  Price Research & Analysis of Consumer Air-Conditioners in the Delhi / NCR Region which included: • Primary Research on channel margins, discount offers & market operating prices for Voltas A/Cs and its 4 leading competitors across 100 FMCD outlets • Competitor analysis of price & assessing feasibility of fixed market operating prices • Developed PoS communication strategy & recommended solutions for reduction in after sales service complaints - both presently under implementation Price Research & Analysis of Consumer Air-Conditioners in the Delhi / NCR Region which included: • Primary Research on channel margins, discount offers & market operating prices for Voltas A/Cs and its 4 leading competitors across 100 FMCD outlets • Competitor analysis of price & assessing feasibility of fixed market operating prices • Developed PoS communication strategy & recommended solutions for reduction in after sales service complaints - both presently under implementation



Oracle

• United States
• Warehousing
• 1 - 100 Employee

• Application Engineer

  • May 2010 - May 2012

  • Development and maintenance of the Procurement Module of Oracle’s new ERP-Fusion Applications • Immediate resolution of bugs at live customer locations • Mentoring on Business/ Technical/ Functional aspects through knowledge transfer sessions Took initiatives to develop & implement Oracle Entrevista - an interview tool kit & ‘Compass’ – an application for updating & allocating tasks to respective point of contacts at Oracle’s Hyderabad office • Development and maintenance of the Procurement Module of Oracle’s new ERP-Fusion Applications • Immediate resolution of bugs at live customer locations • Mentoring on Business/ Technical/ Functional aspects through knowledge transfer sessions Took initiatives to develop & implement Oracle Entrevista - an interview tool kit & ‘Compass’ – an application for updating & allocating tasks to respective point of contacts at Oracle’s Hyderabad office