Abdul Shakur

Associate Research Director - Consumer Insights at Ipsos in Singapore
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Contact Information
Location
SG
Languages
  • English Professional working proficiency
  • Urdu Native or bilingual proficiency
  • Punjabi Native or bilingual proficiency

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5.0

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Shayak Chatterjee

Abdul joined my team at a time when we were severely short of people and we had a few strategic projects to deliver. He had to hit the ground running. Even in such extreme pressure, you could see a zeal in him to deliver nothing but the best. However, the quality that sets him apart is his out of the box thinking - he would try to come up with easy and practical solutions to the most complex of problems. It was an absolute pleasure working with him. I wish him all the luck for his future endeavors!

Muhammad Malik

Abdul Shakur is one of those rare talents who always standout in terms of the quality of their work. I had the pleasure of working with him for almost 5 years at Kantar Pakistan during which we always used to run towwrds eachother when and wherever we were stuck in our work. I always found Abdul Shakur extending his support to get me out of any tough situation. A true "Partner in crime" for me in the office. Abdul Shakur always made sure everyone left with a smile. As a team member or a leader, he earns my highest recommendation.

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Credentials

  • Verified International Academic Qualifications
    World Education Services
    Feb, 2021
    - Sep, 2024

Experience

    • Singapore
    • Market Research
    • 1 - 100 Employee
    • Associate Research Director - Consumer Insights
      • May 2021 - Present

      Currently working on Brand Health Tracking & Communication Testing across various categories FMCG, Financial Services, Health care, and Retail etc.• Manage relationship with a portfolio of clients within the APAC region for Ipsos• Understand business challenges and provide actionable insights• Leverage thought leadership to value add on survey data and provide macro picture to client • Guide team on advanced analysis and statistical tests• Manage a team of 2 researchers within the brand and communication domain• Oversee the project execution to ensure quality deliverables Show less

    • Senior Manager Research - Consumer Insights
      • Jan 2021 - Apr 2021

    • Manger Research Creative Excellence and Brand Health Tracking
      • Jan 2019 - Dec 2020

    • United States
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Manager Consumer Insights - Team Lead
      • Oct 2017 - Jan 2019

      Worked on Market Understanding, Innovation, and Shopper studies across CPG categories viz. Food & Beverage, personal care, Tobacco, Feminine Care, Baby Care etc. • Account management; client lead for key accounts • Helping clients with strategy building, insights, recommending and integrating different data sources to give holistic guidance to client’s business needs and decision making • Guide on research design and specialized analysis to address the key business issues • Managed and supervised an insights team of 4 researchers to manage and develop key accounts. • Consistently received delight scores from all client serviced Show less

    • Manager Research
      • May 2016 - Sep 2017

      Worked on Customer Experience, Brand Health Tracking and Innovation studies in Tobacco, Telecom and Mobile Financial Services.• Account management of key clients; Doubling the revenue for the telecom account serviced• Turn around on satisfaction level of a Tobacco client – helped to strengthen the relationship• Conducted multiple internal and external learning sessions based on macro trends and analytics

    • Deputy Manager
      • Jul 2014 - Apr 2016

    • Senior Research Executive
      • Apr 2013 - Jul 2014

    • Senior Research Executive
      • Jan 2013 - Mar 2013

      Worked on Mystery Shopping and Market Understanding in FMCG and Financial Services.- Responsible for project execution and support my manager on day to day project activities- Day to day contact person for client and internal operational teams

    • Research Executive
      • Jan 2012 - Dec 2012

Education

  • Shaheed Zulfikar Ali Bhutto Institute of Science and Technology
    MS Management Sciece, Marketing
    2016 - 2019
  • COMSATS University Islamabad
    MBA, Marketing
    2009 - 2011
  • University of the Punjab, Lahore
    Bachelor of Arts (B.A.), Economics/English
    2006 - 2009

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