Co-founder and Community Director

• Aug 2020 - Present

CEO, Founder

• Jul 2018 - Present

Iluminismo Ltd is a cultural consultancy firm, dedicated to supporting soft power initiatives, projects and platforms regionally and internationally. Iluminismo Ltd is a cultural consultancy firm, dedicated to supporting soft power initiatives, projects and platforms regionally and internationally.

Editor At Large

• Apr 2017 - Aug 2022

Director

• Feb 2015 - Jan 2022

Freelance Bodypump Instructor

• Aug 2013 - Jan 2022

My absolute passion.BODYPUMP™ is for anyone looking to get lean, toned and fit – fast.Using light to moderate weights with lots of repetition, BODYPUMP gives you a total body workout. It will burn up to 540 calories*. Instructors will coach you through the scientifically proven moves and techniques pumping out encouragement, motivation and great music – helping you achieve much more than on your own! You’ll leave the class feeling challenged and motivated, ready to come back for more.Training Experience:Abu Dhabi:• Beach Rotana Hotel: August 2013 - August 2014• GetMoving Gym: August 2013 - March 2014• FIT Studio: August 2013 - April 2014Muscat:• Wellness Centre at The Wave: November 2015 - February 2016• The British School: March 2016

Partner

• Apr 2013 - Jan 2022

Since 2013, I became Managing Partner at MAD Solutions, the Arab world’s first fully-integrated film studio, dedicated to the production, promotion and distribution of Arab films in the Arab world and beyond. While at MAD, I work closely with leaders in the Arab film industry in order to promote for a more robust co-production platform between the Arab world and the international markets worldwide, as well as liaise with regional film theatres and cultural institutions for the screening of award-winning films from the Arab world, with the mission and vision to raise the awareness on the importance of soft power in reshaping the future generations of the Arab world through the medium of film.

Content Researcher

• Nov 2018 - Feb 2021

Partner

• Oct 2014 - Jun 2019

Founded by a team of experienced professionals with specialist knowledge in their own unique industry sectors, Najah Consultants provides marketing and consultancy services tailored specifically to the individual needs of our clients. Najah is built on a strong foundation of expertise within the fields of education; retail; hospitality; arts, culture and heritage; leisure and recreation; project development; and marketing. With a combined wealth of knowledge and experience working not only within the Middle East but also internationally, the team at Najah is able to provide their clients with a service like no other currently available within the GCC.

Associate, Oman

• Mar 2016 - Mar 2018

Founded in 1981 in response to an emerging need for specialized planning services in the museum, cultural and heritage sector, Lord Cultural Resources is now the world's largest cultural professional practice with the successful completion of more than 2,200 projects in over 56 countries on 6 continents. The firm has earned an international reputation for sector leadership, innovation and excellence. We are dedicated to the creation of cultural capital worldwide, the value created as a result of the maximization of cultural resources. Our mission is to collaborate with people and organizations to plan and manage cultural places, programs and resources that deliver excellence in the service of society. We distinguish ourselves through a comprehensive and integrated full-service offering built on a foundation of visioning, planning and implementation. We help clients clarify their goals; we provide them with the tools to achieve those goals; and we leave a legacy as a result of training and collaboration. Our clients are in all sectors including private and public corporations, foundations, governments and non-profit institutions. With a network of offices in Toronto, Vancouver, New York, Paris, Mumbai and Beijing, we conduct ourselves with respect for local adaptation, cultural diversity and collaboration, embodying the highest standards of integrity, ethics and professional practice.

Special Projects Editor & Director of New Media

• Mar 2012 - Feb 2013

Under Shawati' Publishing, and with the guidance and creative vision of its inceptor, I worked with international figures and institutions to help build cultural bridges between Abu Dhabi and the world, be it through the magazine, special publishing projects and public cultural initiatives. While at Shawati', I was working closely with leading cultural institutions, from the Metropolitan Museum of Art in New York, to the Institut du Monde Arabe, The Arab Image Foundation, Hermès Foundation, Fondation Cartier Pour l'Art Contemporaine, Fondation Louis Vuitton, Committée Colbert and The Pritzker Prize, just to name a few. On a regional and local level, Shawati’ has given me the opportunity to work closely with local and regional cultural enterprises, such as Abu Dhabi Classics, Abu Dhabi Music and Arts Foundation, the Dubai International Film Festival, Abu Dhabi Film Festival, Dubai and Abu Dhabi Art Fairs, The Sheikha Salama Bint Hamdan Al Nahyan Foundation, Sharjah Arts Foundation, Qatar Museums Authority, and so on.

Contributing Editor & Projects Coordinator

• Jan 2008 - Feb 2012

Under Shawati', I had the privilege of being part of the team who worked on the limited edition of The Sheikh Zayed Grand Mosque as a Projects Coordinator. Over the course of 3 years and a half, I was part of the team that was handling the research, photography, design, production and distribution of the book, as well as overseeing its printing and binding between Milan and Istanbul.

Editorial & Design Coordinator

• Feb 2006 - Jan 2008

I moved to work in publishing at Dar Dubai Printing and Publishing, under their eponymous luxury and lifestyle publication, Jumeirah Beach Magazine. During this period, and under the publisher's guidance, I collaborated on editorial and brand placement projects with leading figures in the luxury industry, including conglomerates such as LVMH, PPR, Hermès, Rolls Royce, Bentley, etc. I moved to work in publishing at Dar Dubai Printing and Publishing, under their eponymous luxury and lifestyle publication, Jumeirah Beach Magazine. During this period, and under the publisher's guidance, I collaborated on editorial and brand placement projects with leading figures in the luxury industry, including conglomerates such as LVMH, PPR, Hermès, Rolls Royce, Bentley, etc.

Regional PR & Marketing Executive

• Nov 2005 - Feb 2006

Graphic Designer & Client Servicing

• Jun 2005 - Nov 2005

Graphic Designer

• 2005 - 2005