Aaron Cooper

Senior Brand Strategist at House of Brand Group
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Contact Information
us****@****om
(386) 825-5501
Location
Melbourne, Victoria, Australia, AU
Skills

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5.0

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Alex Jakobitsch

Aaron was a conscientious and diligent colleague, proving detailed press analysis and exposure figures across than National and Regional press. A pleasure to work with and a valued team member always willing to go that extra mile to fulfill deadlines.

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Experience

  • House of Brand Group
    • Australia
    • Market Research
    • 1 - 100 Employee
    • Senior Brand Strategist
      • Aug 2022 - Present
  • Nielsen
    • United States
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Senior Research Manager
      • Jul 2021 - Mar 2022

    • Research Manager
      • Mar 2020 - Jul 2021

    • Senior Market Research Analyst
      • Sep 2014 - Mar 2020

      Research Project Manger - Primarily Quantitative Research methods and Analysis.Questionnaire design, sampling, sample design, analysis and reporting.I run projects from start to finish, analysing research findings to develop valuable insights and strategic recommendations for clients in the sports & entertainment industry.Our major clients include the AFL and NRL, Tennis Australia, Tourism & Events Queensland and Populous . Alongside brands across automotive, banking & finance, alcohol and consumer goods industries. Show less

  • Repucom
    • United States
    • Spectator Sports
    • 100 - 200 Employee
    • Media Analyst
      • Apr 2013 - Sep 2014

      Repucom clients include the AFL, VRC, ASC and brands including Bupa, iinet, CUB, Host Plus, Nissan and Suncorp among many others. Repucom clients include the AFL, VRC, ASC and brands including Bupa, iinet, CUB, Host Plus, Nissan and Suncorp among many others.

  • The Media Research Group Pty Ltd.
    • Australia
    • Market Research
    • Data Analyst
      • Mar 2012 - Sep 2012

      Analysing media coverage and writing customised summaries of coverage for clients. Working quickly and efficiently to meet clients’ strict early-morning deadlines. Analysing media coverage and writing customised summaries of coverage for clients. Working quickly and efficiently to meet clients’ strict early-morning deadlines.

  • Kantar Media
    • United Kingdom
    • Marketing Services
    • 700 & Above Employee
    • Media Analyst
      • Mar 2005 - Jan 2012

      Value media coverage of brands and rightsholders in the sports industry. Identify best practice for branding and develop insights to help clients maximise sponsorship. Kantars clients include brands Barclays, Guinness, Lucozade, Aviva, Vodafone, EDF, E.On, Heineken and sports rightsholders including Formula 1, Premier League, Football League, The Football Association, Professional Darts Corporation and French Football Federation. Value media coverage of brands and rightsholders in the sports industry. Identify best practice for branding and develop insights to help clients maximise sponsorship. Kantars clients include brands Barclays, Guinness, Lucozade, Aviva, Vodafone, EDF, E.On, Heineken and sports rightsholders including Formula 1, Premier League, Football League, The Football Association, Professional Darts Corporation and French Football Federation.

Education

  • Farnborough College of Technology
    Bachelor's degree, Sport and Fitness Administration/Management
    2002 - 2004
  • Farnborough College of Technology
    Higher National Diploma, Leisure Management; Sport and Recreation
    2000 - 2002

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