Experience

Kijiji Canada

• Canada
• Technology, Information and Internet
• 200 - 300 Employee

• Head of Customer Growth, Verticals

  • Jul 2021 - Present

• Head of B2B Marketing

  • Feb 2019 - Jun 2021



Mail Order Mystery Inc.

• Toronto, Canada Area

• Head of Marketing and Operations

  • Dec 2017 - Jan 2019



Consultant

• Advertising Services
• 700 & Above Employee

• Marketing Professional

  • 2016 - 2017



Workopolis

• Vice President, Marketing

  • 2015 - 2016

  As a member of the leadership team, led the development of strategic marketing plans to best position the company and deliver on the direction of the organization, while meeting annual revenue and profitability goals. Led the marketing organization, responsible for marketing strategy and annual planning, budget development and management, branding, PR, digital marketing communications for both consumer and business audiences, agency management, department resourcing and team development. Ensured a multi-disciplined, high-performing team was in place to drive marketing plans, capitalize on opportunities and deliver on business goals. Led efforts across multiple stakeholders and actively participated in implementation plans. Show less

• Senior Director, B2C and B2B Marketing

  • 2013 - 2015

  Led overall Marketing team including brand, PR, content, social media, search marketing (SEM and SEO), advertising, marketing communications and customer lifecycle programs. Included management of agency/partners. Responsible for delivering integrated marketing programs to reach, engage, and drive traffic and conversion with B2C and B2B audiences, and drive lead generation in collaboration with Sales. Received the company's top performance award for leadership and exceptional contribution in 2013. Show less

• Senior Director, B2B Marketing

  • 2012 - 2013

  Built product marketing function and team and expanded business marketing capability within the organization. Delivered integrated B2B marketing programs focused on acquisition/demand generation, retention and lapsed customers. Strengthened brand relevance and partnership with sales team and internal stakeholders. Within first six months received company recognition award for cross-functional teamwork and successful launch of customer retention program.



Purolator Inc.

• Canada
• Freight and Package Transportation
• 700 & Above Employee

• General Manager, Retail, Small Business Marketing and Inside Sales

  • 2010 - 2012

  Led 3 business units, Small Business Marketing, Inside Sales, and Retail, with P&L responsibility. Developed strategy and implemented business and marketing plans for SMB Marketing, Inside Sales acquisition and retention teams, and the Retail organization.

• Director, Small Medium Business Marketing

  • 2009 - 2010

  Led a team responsible for marketing strategy and customer lifecycle programs (demand generation / acquisition, on boarding / activation, retention, cross-sell and win back), research and marketing operations for the company's most profitable segment. Included responsibility for marketing communications strategies and agency management.

• Director, Brand, Marketing Communications & Customer Insights

  • 2007 - 2009

  Led a multi-disciplined team responsible for brand management, advertising, marketing communications, small business marketing, research and database analytics. Included responsibility for agency and partner management.

• Director, Take-to-Market Purolator 2010 (SAP Implementation)

  • 2006 - 2007

  Led the go-to-market customer strategy for all customers from Enterprise to Small Business for business / technology transformation project, driving replacement of legacy systems with SAP. Developed plan to launch new capabilities to customers, which included changes to product offering, pricing and contract structure, invoicing and customer-facing technology. Led multi-disciplined team from sales, business solutions, IT, Accenture and CGI. Built a change management team of 16 people in 6 months. Show less

• Director, Marketing Communications & Customer Management

  • 2004 - 2006

  Built and lead a team responsible for brand management, advertising, marketing communications, sponsorships, PR, customer segment marketing, research, and data analytics support. Responsible for implementation and results of marketing plans and programs, management of 4 agencies and a research firm.