How Consultants Can Use Atomic Habits To Radically Improve Their Business

  • August 23, 2023
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Let’s be honest; the consulting game is tough. With competition breathing down your neck and clients expecting nothing less than brilliance, you’re often left wondering how to up your game. Ever considered that the secret sauce to success might not be some mind-blowing strategy but, perhaps, your everyday habits? That’s where James Clear’s bestseller “Atomic Habits” comes in handy. So grab a cup of coffee (or tea if that’s your jam), and let’s chat about how you can use atomic habits to give your consulting business a radical upgrade.

The 4-1-1 on Atomic Habits

For those of you who haven’t read the book, here’s the cliff notes version. James Clear suggests that if you’re serious about making a big change, start small. He lays out four laws of behavior change:

  1. Make it Obvious
  2. Make it Attractive
  3. Make it Easy
  4. Make it Satisfying

Alright, let’s turn these abstract principles into some real-world consulting magic.

1. Set Obvious Cues: Make Prospecting Unmissable

Hey, we’ve all been there. The day slips by, and we’ve totally forgotten to prospect for new clients. So how about making it painfully obvious? Stick your sales scripts or cold call lists right in your line of sight—like, smack in the middle of your desk. That way, they’re staring you down, daring you to ignore them.

2. Temptation Bundling: Make the Mundane Exciting

Let’s say you love meeting new clients but dread those admin meetings. Why not pair them up? Schedule an admin session right before a client meeting. It’s like eating your veggies before dessert; you get through the boring stuff because something exciting is coming up next.

3. Reduce Friction: Make Annoying Tasks a Breeze

Ugh, invoicing! It’s like going to the dentist; nobody enjoys it, but it’s gotta be done. To make it less painful, set up reminders or even use a simplified invoicing template. Less friction means fewer excuses to put it off.

4. Immediate Reinforcement: Celebrate the Small Wins

Don’t wait till the end of the quarter to do a happy dance. If a client meeting went well, or you’ve just achieved a minor milestone, jot it down. Those little victories will fuel your motivation.

5. Automation: Let Tech Do the Heavy Lifting

Let’s talk about Calendly or other scheduling tools. If you haven’t started using them, you’re missing out. These nifty platforms make it a breeze for clients to find time on your busy calendar. And the best part? You don’t have to lift a finger!

6. The Yearly Check-in: Take Stock of Your Habits

As the year wraps up, pop open some bubbly and reflect. What habits propelled you forward? Which ones held you back? Trust me, it’s like spring cleaning for your professional life.

7. Identity Change: Be the Consultant You Want to Attract

If you want to be a top-tier consultant, start acting like one. If you embody the characteristics of the consultant you aspire to be, the habits will naturally follow. It’s like method acting for your career.

8. One Habit at a Time: Don’t Bite Off More Than You Can Chew

A complete life overhaul sounds appealing, but it’s also a fast track to burnout. Start with one habit, get it down pat, and then move on to the next.

9. Optimize Your Space: Make Your Office a Productivity Playground

Your environment plays a massive role in your behavior. If your home office looks like a storage closet, how can you expect to do your best work? Spruce it up and make it a place where you can’t wait to hustle.

10. The 1% Rule: Slow and Steady Wins the Race

You don’t have to reinvent the wheel. Focus on getting 1% better each day, and by the end of the year, you won’t even recognize yourself.

Wrapping Up: It’s All About the System

Here’s the golden nugget: It’s not about working harder but smarter. And smarter usually means building robust systems that make excellent service delivery a piece of cake. In the wise words of James Clear, “You do not rise to the level of your goals; you fall to the level of your systems.” So take a good, hard look at your daily habits; they’re the building blocks of your consulting empire.

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