ZADDY is a special projects and creative development company, focusing in the ideation and execution of non-traditional ideas in very traditional spaces. Started in 2013 in NYC, ZADDY has strong roots in music and entertainment, connecting brands and talent to provocative ideas and ephemeral experiences, while memorializing collaborations by creating captivating content. Founded by Alexander Ferzan, ZADDY maintains creative integrity, delivering real, measurable results to brands and celebrities. Selectiveness is a sadistic luxury in the world of marketing, however it affords the ability to focus on true talent, inspiring clientele, innovative ideas and quality control. As a co-founder of Babe Wines (an Anheuser-Busch acquisition), Ferzan rallied all creative and industry resources to achieve awareness and familiarity for Babe’s hero products. Seeing the field, managing relationships and identifying key barriers of entry are integral aspects of ZADDY’s approach to marketing. Our best work is done for brands that want to challenge the status quo through inventive and edgy ideas, with honest interest in cutting-edge marketing that drives conversation.
