Overview

Founded in Chula Vista, and established in La Mesa, XtarBoy Apparel is a story. It's a representation of a journey, one with twists and falls. But even in those falls, we look to what we will accomplish, instead of what we've already done. In 2020, I began by bleaching shirts in a backyard during quarantine. There was no store, no mannequins, just cheap paint brushes and Clorox. But the ideas and the passion were always present. I made clothes for myself, and for anyone who asked. It was all because it brought me joy, especially in the midst of a difficult time. Now, we've evolved. XtarBoy has grown to become a presence in the electronic and physical space. But we're still the same we've always been; dreamers from a backyard, looking at the stars. [A Division of StarBoy Media Group L.L.C.]