Varana is a fashion and lifestyle brand that celebrates history, craftsmanship and culture. Combining influences from the west and the east, Varana exemplifies discreet and confident luxury through fine custom designed fabrics, beautiful cuts and considered details. It is both refined and sensual at the same time. Our brand philosophy revolves around three principles. The first is exceptional quality. We create beautiful hand-made products that are made to last a lifetime. The second is sustainability. We prioritise kindness to the environment at every stage of production, using only 100% natural and biodegradable fibres in our products. The third is celebrating craftsmanship. Today’s world of fashion is, for the most part, predicated on glamour, newness, constant change and instant gratification. At Varana, we reject the idea of fashion cycles that render products irrelevant every year. Instead, our aim is to create beautifully made clothes that are made to last for years to come.
