Trial Run Media is a South African company based in Johannesburg. Trial Run Media owns and runs ABIE, the world’s first on-demand sampling and loyalty network. Using a network of automated business intelligence engines (ABIE), Trial Run creates on-demand sampling/loyalty linked to automatic, POPI-compliant data collection. ABIE enables consumers to ‘try before they buy’ by allowing them to choose which free samples they are interested in. This cuts down on wastage. ABIE’s live dashboard allows Brand Managers to see which samples are moving in which areas. This data allows the Brand Managers to make more informed decisions about where to put their marketing spend. Trial Run’s ABIE footprint extends across 50 malls in Gauteng, offering 1.9 million sampling opportunities monthly across multiple consumer profiles. The network will soon extend to corporate offices, gyms, airports, hotels, stand-alone retail stores and schools nationwide.
